“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

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“Ashes” Test Audience, German Acquisitions and Self Accountability

Last week I did some writing about overcoming chaos in your personal life or career. If you have a well build ship of “self” and a calm center you can brave the storm and get back to your calm waters. But you have to ask yourself “Did I sail into that storm”? “Did I think the PROS outweighed the CONS and change my course?” I guess part of the lesson is that if your own actions bring you into chaos you can’t go without blame. I’m happy to say that the waters here are calming and we are back to some smooth sailing. Are you saying enough with the damn boat analogies? Okay let’s look at this in a filmmakers view whereas it can apply in many other situations.

You should just like a navigator look at each proposed journey. Damn I’m doing it again:) Okay… you should look at every opportunity presented and VET it out. Many actors/crew are so excited about the idea of a creative outlet and a paycheck that they fail to ask the questions that really matter. I think some don’t want to know the truth but when things go to hell in a handbag they are the 1st to be most vocal. OK. You trusted a liar and they lied. WOW! That is like trying to tap a cobra on the head and acting surprised when you get bitten. Also you have to look at the talent behind the camera – the director, DP, Art Director – the quality of equipment and the other actors involved. I’ve heard of starting filmmakers getting mad or defensive if talent asks to see THEIR reel. It is a collaboration and the door swings both ways. Just because someone can crowd fund raise a small budget doesn’t put them above vetting out. If they are experienced they will proudly point to a few examples of their work. If those people were riding on false ego – anger and defensive attitudes are usually what you get. I don’t really deal with that too much these days because I can usually smell inexperience and a chaos storm coming. You need to check your excitement and make sure you want to work with them. I will never do a project without reading a full script. Bad format and such in a script is a huge flag as that is the blueprint to an entire film. In the studio world a badly formated script heads right for the trash can. Maybe you should adopt a similar detection process. Why give blood, sweat and tears for something poorly captured that will take years if ever to finish and will likely only be seen by friends, family and a few local film festival goers if you are lucky. IF you are doing this as a fun hobby this doesn’t really apply to you. In summary be your own agent/management and keep that person apart from the artist. Make sure the boat you get on won’t sink once out to sea. Sorry I must have nautical theme on the brain.

This week had many small moves on the chess board but I did lock a “Soul Eater” pre-distribution deal with Germany that includes a nice cash advance once the film is delivered. I think since most of the film is interiors I will shoot in the winter and the outside scenes will have that FARGO like feel.  I’m also working the licensing on 3 feature films also going to Germany for release. We have enough business under us now that we are also talking development on other projects including a WW2 film. Note that one film “7 Stones” fell out of this line up after they realized it was a short. They loved it but the run time killed it. It is a 47 min TV length and all the other deals are feature-length. Shorts are good director/writer business cards but not a good investment. They can help train a crew to get them ready for long format and showcase actors but will not bring the higher returns of a feature. Just a good lesson which I had pointed out even on this film but consultation is just that – advice to be taken or rejected. Sometimes it doesn’t feel good to be right. It is a strong film and it will find its own outlets.

“Darkest Night” is on the runway for launch in July on VOD, DVD, TV. I’m excited to showcase the hard work of the cast and crew to the USA/Canadian audiences. Germany is also one of the buyers of this film so be ready German fans. We will get the film around the world as horror fans everywhere have been taking a great interest in this film. If you like intelligent horror (not just masked killer stalks kids) and like “Found Footage” format I think this could win a place in your heart. I like traditional filmmaking but I enjoy watching some of these “Found Footage” sub-genre films and was happy to make one. I will take audiences to the Philippine countryside and that in itself adds a great element. So PRE-ORDER now and let’s show these Philippine artists that we appreciate their work.

“Supermodel Showdown” TV series is moving steady along and I think by next week we will have show 2 edited and be into show 3. It is FUN. I know a handful of distributors already waiting to pounce on this so eventually you will see a small crew struggling in the jungle to film a show about beautiful girls learning about themselves on TV.

I might be producing and acting in another drama here soon in August. They are on a fast track to hit a window with one of the stars that needs to work within their current TV schedule. Another associated CDI deal is in talks and may come to light. That would film almost right after the drama ends in Sept. Also once “Ashes of Eden” is off to sound/music the next CDI/New House Ent/Aphtic film will move into more serious development. I’m very excited about that project!

I will end this blog how I ended my week – “Ashes of Eden” had a test audience screening on Friday with studio style survey. I will say that I always remain cautiously optimistic these days having had good films under-perform but I’m sincerely excited about this film. We did a major adjustment to the ending to enhance pacing and what I watched was one powerful scene after another that flowed to a powerful conclusion. I watched people in the audience weep. I’m not talking about watery eyes I’m talking about weeping. The surveys reflected ALL high marks and rated the performances and newly adjusted ending as the most powerful elements. I know this film will get a strong distribution push. I know it will connect with audiences. I will be curious to see this time next year what this film has actually done. I can make some powerful predictions but I would rather let actions speak over words. I’m proud of Shane Hagedorn our writer/director who also produced with our team. The journey has been ORDER throughout the process devoid of chaos. The respectful communication has resulted in a film that makes us all proud. I’m excited for fans to see this movie. It is easily some of my personal best work on both sides of the camera. This film will create new stars and make others shine that much brighter. I also think it will be a proud mark for Michigan and even our little town of Lansing. Soon my friends. Time to mow the yard before screening MAN OF STEEL and getting some good eats.  Have a great weekend!

DJ

Conquering Chaos & CDI Updates

Hazelnut hazelnut coffee of mine you warm my belly and make me feel fine:) I have to say it was a busy semi-chaotic week due to some of the elements floating about. The week had some great high points which include a screening of the rough cut of “Ashes of Eden” which was actually a very powerful watch. It is the performances that really make this film stand apart from 90% of the indie films. That was a comment by our DP and it is true. More times than not casting is not always giving the attention that it should. I also see trends in Michigan that will unfortunately keep our talent’s value low. It is the excitement of being offered a job at the lowest possibly fee and the talent and management way too eager to just say YES, YES, YES. What they need to realize is that those producers/directors want the best for their film knowing that talent is key. Why pay big money for a talent and surround them with the lowest fee taking/limited experienced talent? I had one film in Louisiana talk to me as a co-star but in response to a small counter offer they went with someone’s friend who volunteered. Now maybe that will turn out okay or maybe they will get just what they paid for.

I recently did a film at scale to help a friend/filmmaker out and that was because I liked the material, the lead talent I would be working with and it only took up 2 days. Now scale is about 1/10 of my normal rates and I’ve been paid considerably more. Why? All of you fans out there. That is right – after 40+ films playing on numerous networks in various countries and millions in units/sales – I have a beloved group of fans. I’m not talking about Facebook friends or twitters – I’m speaking of the people I don’t know that are reflected in the units moved, VOD watches and viewers on TV. I’m careful with choices I make these days because I’m thinking of them/you. I want to make good choices and help tell good stories. I do understand that different folks like different films and due to my work across genres not everyone might like all my films. My mother is not a fan of my horror films. 🙂 I’m not talking about these ego building “fake it” folks playing Hollywood. I’m talking about being true to yourself, your audience and in turn demanding true compensation for your art and followers.

Tuesday was a watch through on “Donors” with a full music score and it is always great to see how the images take on a completely different vibe once the haunted atmosphere is added. It is an artsy thriller and I found my attention captured and trapped right along with the films lead Niki Saletta. This film is getting closer to being complete.

Weds was a day of reworking the business summary for the “Supermodel Showdown” TV series in post. We have several interested parties in this series and I’m enjoying watching it all come together.

ON CHAOS

Chaos exists until the order within can be seen. So I wanted to express a few feelings on CHAOS. Recently an aspiring producer who I think bit off more than they can chew made a comment to an associate that “You know how chaotic production is…” as an excuse. If you worked on the recent CDI associated film “Ashes of Eden” or previous CDI films (especially the more recent) you will recall challenges but not chaos. I’ve been at this 17 years and I have achieved zen and peace in my personal life.  Drama causing folks will be put outside the zen zone until they get their energy straight. I bring that calm onto a set because if you are in chaotic reactionary mode you’re always barely getting just what you can get. With strong pre-production and the right leadership – you get a peaceful fertile garden to grow new and exciting moments on-camera. IF you are existing in pure CHAOS something is very wrong and it starts at the very top. Even capable keys need that leadership glue – again there is no manual to teach some of these things. Either you have those qualities and possess the ability to align mutual respect in the most productive path for a given project or you don’t. One recent project I know of is operating in chaos. They are in total reaction mode and they have a serious cart before the horse issue. Also if you are producing always deal in truth. I know the reputation that some comically give producers as slimy car salesmen played by Steve Martin, telling everyone what they think people want to hear. I disagree – truth only. I vet everything out hard these days. When you discover things said to be untruthful it really destroys any confidence in a project. Producers-in-training in bad need of a paycheck should not accept or sell themselves on jobs they are not qualified. This has caused issue on our projects when I refuse a credit to a crew member. The last thing I want is someone to hire someone after seeing they possess a credit on a CDI project only to find this person NOT qualified once they hire them. This is how films go off schedule, off budget and poison investor wells because someone unqualified sold a skill set that doesn’t exist. Now I’ve had my set backs in this industry but it always has fallen on the integrity of 3rd parties. INTEGRITY once lost in this business is nearly impossible to get back. It is a very small world. Over the years I’ve seen many come and go – buried along the filmmakers “Trail of Tears”.  Yesterday I had a phone call and a nice card from two investors on a previous film who had recently gotten checks. I love writing people checks. It makes me feel good. I know it is odd but I do. Be true.

Now I will get off my soapbox – We had 4 films in contract stage for Germany but one of them had to be taken off the slate after they realized it was a 44 min short. All the others are feature films but I was still disappointed. Not just the $$ loss but I was excited for German audiences to see the work of these artists. That film will find a home in various countries but I too get disappointed. But I had to look at the positive of the 3 films going to Germany. I’ve had some previous releases in Germany and due to “The 8th Plague” selling well over there we are doing a pre-deal on the “Soul Eater” prequel.

I’ve been communicating with various TV Networks and companies and I look forward to filming some of these other stories we have been developing. I’m going to have a nice breakfast here and relax into the weekend. I hope all of you enjoy your weekend and prepare for a good week ahead.

Live true, be you and let integrity be your compass in business and life.

DJ