“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

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Easter Sunday and Good Advice

It was a long week of business and this weekend has been spent largely helping someone move into a new home. The Full Moon shone bright through the trees Friday night and I think it helped to recharge the batteries. Outdoors the beauty is everywhere as everything seems to be in process of bloom. I’ve been working the yard and enjoying a fire in the pit. The garden is being cleaned and prepped for new growth and that is how I’m taking the day. We should all till our earth to our own gardens and prepare for that new growth.  My mind is trying to relax away from the many deals that are in works but not quite complete. Last night on TED (A series of lectures by experts) I saw a good talk on trial & error. It is a process of tweaking that will eventually distill a process or product down to a sound effective piece/process. That is a lot like our own business model in filmmaking. Every project we’ve done has had good and bad elements that come into play. Both are important in gaining experience that will eventually take you to greater heights of success. I look at how much I’ve learned via the projects and I smile. Life is funny that way, it often rewards the fool and the courageous –  they are often the same person.

Other insights from the week…

The art of prepping and packaging –  finding the right partners to work on the right projects. I’m exciting about some communications this week whereas deals have been moved that much closer. I’ve also been disappointed in others about their communication skills. There are a few individuals I’m close with and if they contact with a business call I respectfully respond in a day or so if not sooner. I’ve had a situation as of recent whereas I called to help correct an issue and I’m still waiting from a Monday call. Now when the issue becomes larger and is a real problem I’ll likely get that call. COMMUNICATION! This has been an issue on a few of our associated films. What I have to remind myself is that they are greener and growing but I wish folks would listen to me sooner. Eventually it can and often will end up being my issue to fix whereas COMMUNICATION could have solved it early and immediately. I’m not going to go on and on with this. They will need something and I’ll get a call and yes, I will likely respond in good time and help where I can. I cannot alter who I am based on others shortcomings. Or have they always been like that and it is my expectations that are let down? Unfortunately, these expectation are what I have learned to be needed in moving forward. These communication issues apply to several people in my circle of business. OK. In summary – COMMUNICATE and TOGETHER ADVANCE and by TRIAL & ERROR success will grow in your given endeavors.

Some of the week was doing tax stuff – working on a CDI theatrical film series and a spotlight retail for our product with a major retailer. These deals are all moving forward step-by-step as all journeys do.   CDI is growing a new TV/Web Division due to new Network contacts we’ve developed. There will be some new announcements in the weeks to come about all this.

Also I’m putting together my program for speaking engagements. I’ve been paid to be a key-note speaker at Michigan State University, speaking on SHOW + BIZ.  After many interested parties asking would I speak here and there I’ve decided to go beyond my blog and  do more speaking engagements. I would also say I’ve been inspired by some of these TED talks:)

Interested parties can contact MP Talent:  malinda@mptalentagency.com

“Darkest Night” theatrical cut is DONE! PR will go out this week likely but again you heard it here first. We are getting a great list of distributors who want to attend a late May screening of the film in L.A. area. If you are a distributor out there drop me an email and I will see about adding you to that list. New promo material will be hitting very soon!

Other than that – working on getting producers rep agreements on both the above film and foreign rep for “Deadly Renovations” which announced an Aug. 7th release domestically!

I was contacted about a few acting projects. As I stated before looking for a solid May project before I get thrown into a larger multi week shoot that spans a few states. CDI is also playing a part in all that by providing all the EXTRAS (Making of, behind the scenes, interviews…) and so if you out there are about to film your movie and need marketing…CDI. Also if you have a chunk of money and want to make a film you can communicate with me and we can discuss an association. I cannot fund your projects at this time because if I have funds open they are directed to the tried-and-true tribal projects. If you bring your own funds and want to glean upon our experiences both good and bad – please do. Scripts, castings, distribution are all areas that will have strong contacts in and that not everyone can immediately step into.  So if you have the will and the worth but not the experience it might make a good collaboration.

I think in summary we are open to working with others but these are a few simple rules to remember

1) If I’ve never met you and we’ve never done business – I can’t recommend you on LinkedIn,in-person and so on. Facebook friend does not = friend often it is peer or associate

2) This above statement applies also to getting through phone doors. You cannot say I’m friends with “DJ Perry” off a blind accept on social media built for fans, friends, family and peers – Can you say Godfather, Godmother calls? Also a friendly reminder – REMEMBER the folks who do open the doors for you. Going around people will usually screw you at some point. For many it is when I get a call asking “who is so and so” and I respond “I don’t know” …deal blown.

3) Don’t use acting roles with me to try to bait producer action – 9 out of 10 times it will not happen especially if you are bringing nothing to the table.  Our production funds are invested within the Tribe – period. Want in the tribe? Bring something to the table…

We can start with those three little rules:) Feel free to explore more at the http://www.cdiproductions.com site. I’m excited by some of the future projects and I do hope to expand the tribe. If you possess respect, loyalty and hard work and know how to stand accountable – maybe we will see you in the future here at CDI.

Have a great Easter and be good to one another.

DJ

The Way of the Warrior

The last couple weeks have been an uphill march but I’m seeing the lush land beyond. Often we suffer the setbacks of our own expectations. Even more often it is our inability to see the full picture. Also having issues outside our control is another trigger for some people. I do say that if you don’t have ego armor and a constitution of steel Entertainment might not be the business for you. Now I did not say hobby as I know many people with the 9-5 who act at the community theater, dink with filmmaking or play music for fun, but as a full-blown business takes so much more. I’ve also noted that when the march is on and strong folks push to walk shoulder to shoulder with you but if things turn on you many will seek a distance. With this they are only too eager to return again when things look good. It is the character of people that counts. I don’t judge that character in times of bounty but in drought. I always like the idea of George Washington with his soldiers at Valley Forge. No shoes, food, tired, home sick…sounds like a team after a long post-production:) I think much of my success has been built upon failures. You learn from experience and put these new approaches into action. I am a warrior. Some know of my martial arts background which I no longer wear on my sleeve. To me it is a way of life, of thinking or being. I’ve got some seasoned warriors and I’ve got some new enthusiastic warriors that have joined the march. I try to lead by example and I’m happy when I see others take to this example. My path is the way of the business artist not one to being a celebrity. If the work is celebrated by others which it has been, great. Do not seek fame for fame sake would be my advice to many out there. It is a false power given by others and can be taken away as easily as given. The artistic spring a warrior draws from relies not upon anyones granting of fame.

OK. Onto some updates…

– Yesterday and today associates of mine on projects of mutual interest are being discussed and deals made. I’m excited to see how things evolve the next week in the wake of these meetings.

– A theatrical showcase of CDI films may be soon put into play with an Arts Council showing the evolution of films.

– CDI will soon have some announcements about a WEB/TV Division of CDI that will include a few pilot projects.

– “Donor” trailer should be arriving in the near future.

– “Darkest Night” is setting up for a L.A. screening for distributors late May and already we have interested parties coming to the table. Also we are in development on our 2nd associated film with GPI “The Beast”.

– “Deadly Renovations” has officially announced August 7th as our domestic DVD release date. VOD?PPV may be same day or slightly thereafter. Also new foreign sales path under way with a larger sales rep. More soon!

– Development continues on several fronts and we are gaining traction.

– “Locked in a Room” EMBRACE THE MADNESS! A May 3rd screening in Canton, MI is being set up and final editing tweaks are being made. This film from an earlier work cut reminds me if FEAR & LOATHING IN LAS VEGAS, MEMENTO and SAW had a baby:)

Other than all that I’ve been approached about another faith-film and I think I’ve got a few of those in my near future. I’ve been working with Ray (Book of Ruth) and we are close to launching a few new films there as well. Today it is a trip up North for family Bday celebration and just getting ready for a new week ahead. Things could go from ZERO to 60 real fast pending a few of these weekend meetings underway. I’m excited to share more on all that but patience must be had by all.

Keep up the good fight artistic warriors and have a great weekend!

DJ