“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Marketing, Magic Ruby Slippers and Michigan!

What a good week on many levels for me. I’ll sip some of my favorite coffee and reflect with you all. I decided to accept an offer to do a local Michigan project that is being done in connection with a university. It is a project that gives students experience and exposure to a professional world of filmmaking. I have to say I am deeply concerned on many levels about the future of filmmaking in our state. I ranted enough on the casting situation in Michigan last week, which in many ways is ass backwards. I saw more examples of it this week. For some I don’t think it is a desire to present poorly. It is just our entire environment is not accepting of the next level of film work. It is why in years past people would outgrow this market and be forced to move to another place. With the technology we now possess the country/world is becoming smaller. You have to believe in what you are selling. If an agent doesn’t fully know, understand and process this worth into a proper pitch they revert back to the one size fits all shoe store approach. The talent needs to be realized by the agent as a hand-made unique, special, magical pair of shoes – like ruby slippers or LIKE MIKE’s magic basketball shoes. You would have to sell 10,000 or 100,000 pair of average shoes to even come close to a pair of the above-mentioned special shoes. So if agents can’t get over the shoe store mentality they should at least become the seller of odd, unique, special, one-of-a-kind shoes. I can assure you the +10% will be much higher and you won’t have to do a mountain of paperwork.

The local acting union rep was approached to handle this university film program. When the programs information was brought forth to the rep they pushed the wrong agreement. This agreement had previously been used in years prior but still it was the wrong agreement. If you distribute the film for profit it is this agreement, if not for profit the one proposed would be fine. My question was why would someone push an agreement that puts already struggling actors on a “deferred” type agreement? If this agreement was used in past years whereas they did distribute the film for profit – why was this not adjusted? I can tell you those actors have monies due to them. If nobody brought it to anyone’s attention – Let’s stop there. I heard that the response to the notice of the wrong agreement attempted to be used was “If we get attention – we’ll renegotiate.” This is the person entrusted with the job of fitting the right project with the right agreement? Why would someone push an agreement that doesn’t pay talent up front and has no benefits of health and pension or residuals? There is more work associated with the next contract up, which requires deposits and more paperwork. Why do you think an employee on likely a straight pay would elect to take the easiest course of action. Again the same rep pushing the same agreement when confronted with the info that the wrong agreement was being proposed responded with – “Why not just accept donations for viewings or DVD sales?”. Again the situation calls for an obvious different agreement yet still the wrong one is pushed, why?  Also this is in an environment whereas the students are intended to learn the correct process. There is a reputation given to our local acting union and I’ve never spoken badly about them, but I see now where this stems from. This is the office responsible to work on behalf of our local talent. Put that with the one size fits all agent mentality and the casting director’s common view of talent as cattle – It doesn’t make me mad but it does make me sad. I’m not on a witch-hunt. I don’t want anyone’s job or head. I just want people to put in an honest effort and do things right so we can work to eliminate the backwoods reputation that people attach to our state and film industry. I think the project is now non-union because so much time was wasted and wrong information given. Good preventative action always outweighs reactionary fix it actions after the fact.

Now let us bullet point some updates –

–       The casting for the next GPI/CDI Philippine feature “The Beast” is underway. We are continuing our distribution discussions over “Darkest Night.”  Actresses meeting the requirements should submit!

–       I’ve been working on our “Faith” slate with Reel Frog Films and I think we will have an entire slate in production including Dean Teaster’s next feature “Long Road Home” which was requested by financiers this past week.

–       “Deadly Renovations” is going up for pre-sale and we will keep feeding you these outlets.

–       I’m waiting on final word on another film slate that CDI will operate as the production entity. “Soul Eater” is first on deck and it includes a series of western films.

–       Development talks to match the right project with the proper opportunity continue.

–       “Benjamin” is working distribution after a great NYC screening.

–       At Risk Entertainment and CDI have been evaluating distribution deals for “Locked in a Room” and I       think we will have something soon!

–       I’m looking at acting offers presented that extend from now to 2013.

–       CDI Commercial is working towards a few deals including a great “Making of” deal.

Lastly, I promised a little bit on my next acting role. The film has a working title of “Realizism” but I think I might start calling it “Strippers”. I play a colorful character Manny who I’ve been describing as a rogue with a heart of gold. The drama has a strong comedic edge to go with its serious message. Mitch Nyberg is directing it. It will have me working with some old friends and new ones. I film in a little more than a week and I’m excited to be working with my old friend the camera again!

Have a wonderful weekend everyone! My best to each of you and your endeavors!

DJ

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