“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Crowd Funding Space Stations & Clowns Killing Our Industry

I’m sitting here sipping my hazelnut coffee before starting my day. I will be up North without my computer tomorrow and so I thought I would write my weekly blog update in advance. I want to thank all those who follow the blog on here from 13 countries. I enjoy using this as a way to praise, inform, vent and offer insights to our entertainment industry. The lessons discussed can be used in various industries but I speak about what I know best. Let see where to begin…

MEDIA

Let’s talk about our local entertainment media, not all, but some of them. I find it absolutely crazy that some projects get immense spot light when they have no chance of launching. You don’t see someone wanting to open a new steak house begging for donations so they can first buy the building (For 175k) and after that beg for an additional million plus dollars to put the… (business?) (venture?) I’m not even sure what to call it so let’s call it a pipe dream, in motion. This approach is so unreasonable. Since when is a begging venture worthy  of being spotlighted in the media? Sadly  that defines what is happening in our area. With so many newsworthy projects due attention someone deemed a begging project, that won’t even achieve the 1st goal, worthy. Thankfully I saw  that this project doesn’t take any money if it can’t raise all of it. It only has a few days left and is not even close. But why was this even attempted? Did these people honestly think that they would be successful? No accountability to perform. Unreasonable budget. No real track record. I had a better chance of digging up Templar buried treasure in my back yard. Despite that some media got behind it as did various industry people. It must have been on the off-chance it succeeded those people might get considered for work. It makes those people look as film uneducated as those trying to do something way beyond their reach. Are all these folks just playing ass kiss –  being too afraid to just speak it plain? If you’re factoring business logic into it all – it’s no different from community theater. As I’ve said, there is a time and place for that but these people are in hopes that someone will plop down hundreds of thousands of dollars on a whim. When was the last time someone wanted to do Shakespeare at the local theater raised a hundred thousand dollars plus for their show? Exactly.

I’m so thankful that a handful of filmmakers in the area are doing good business! Real honest to goodness film business. I hope these filmmakers help define us as a film community. Because anyone in the business who reads an article like I read will just shake their head with disbelief –  “Ah silly little Michigan wanna be filmmakers.” This is what others do say about us when they read that nonsense. I’ve fought almost two decades against the backwoods mentality people assign to Michigan filmmakers. I feel proud when I see “Gods Not Dead” or any of the distributed films from a small handful of filmmakers. But as for the media – I ask you to embrace these projects that celebrate good art within a business framework. These projects with good management & business plans have earned the right to be recognized. But don’t support silliness.

I swear I am going to start a social funding campaign to do something crazy like build a space station or beg for someone to support me financially so I can try to earn a place on the Olympic soccer team at forty plus years old. I mean if I posted campaign people would say, “Come on DJ” or “That’s unreasonable” –  BUT raising a million plus dollars by begging – sure SUPPORT. LIKE. SHARE. Please…if you can do that UNICEF, The Red Cross or any number of legit organizations would love to have you as a fundraiser. Now nothing personal as I don’t know most of these people and they likely would not appreciate my honesty BUT I would be the one person truly giving them helpful information. Or I could just LIKE something and once the time expires and the campaign fails I’m still just fine. Just a small waste of my time and credibility supporting something that was never going to happen. But when this happens we as a community are not fine. We are just that much more a joke to certain professional circles who are really working in the career field. And people ask why my production circles consist mostly of business-art doers from all over the world and not just from my local area. There is your answer.

LEADERSHIP

I got a good response a few days ago because of a posting about clowns needing to get out of our business. Now many the people I mentioned above are NOT clowns but just misguided artists but we also do have our fair share of clowns. One popped up for a second this week on a project only to spout some nonsense in a voice mail and unfortunately remind us that you are still around. Investors must VET out your management staff. Let’s say that you actually have a business plan. You get investors to back your film plan. You seek out experience to help assure your project is successful but instead you hire a fast talking joker. The blame goes both ways with BUYER BEWARE. I always say, 2 weeks of vetting can save two years of litigation. Now this person doesn’t deserve any communication save from the legal department. This clown is just lucky he wasn’t sued for major damages. In my opinion he should stay under his rock and hope nobody comes after him.

Why DJ are you so unhappy about this? Good question –

If you actually have a person or group that would like to see a film made (maybe the first of many) and they get burned…what happens?  Right. That well dries up and furthermore at every gathering of those with income to invest – IF film investment comes up – likely the response will be A) Stay away from film investment B) Hire someone outside the state because locals are not experienced. So you can see how one film screw up can have a run down effect on your (You aspiring filmmakers) projects. Still those hindered by these screw ups in our area will still endorse, LIKE and accept every move some of these folks make. It reminds me of a saying about SHI#@%# where you sleep. So when there is a lack of work in your region you can partially thank those who helped ruin it. You can’t blame everything on film incentives. Being positive, professional, passionate, hard-working people who turn out good product is what will bring more work to the area.

BACK ON TRACK

Let’s get back to talking about actual business. “Ashes of Eden” finished its 1st theatrical run and we will soon be announcing more theatrical play dates. We also are entering into domestic (US/Canada) talks and I can say we are targeting 1st quarter 2015. Look for additional theatrical and TV play prior to that national release.

“Bestseller” is about to enter medium GRIT editing. If you’ve ever polished rocks you know you have ROUGH, MEDIUM, FINE and POLISH. That pretty much sums up editing work. We’ve captured our required puzzle pieces and now the Medium edit begins. Test audience after that followed by a fine edit. Lastly, we polish up with color correction/CGI and such. It is going to be a very suspenseful film. This film rose above the initial issues and will be the first of a series of great films.

Music work on “The Terrorist” is underway and sounding great from my talks with director Jon Osman.

In talks with a few foreign territories on “Donors” so stay tuned…

Our recent development talks have gone great on at least one project that could have us filming at year’s end. I’ve also been in talks to possible play the bad guy in a Mad Max like film. We will see. Overall I’m just really enjoying working around here on post work, wine making, office organizing and such. I don’t work to just work – it has to be the right project and with the right people. Speaking of such – the yard/garden is looking good and I’ve got to prepare for my short trip North. An old-school soccer buddy will be getting hitched next month and the posse of amigos will be off to a cabin for a few. I do have another soccer match on Sunday so I will be back to do battle.

Have a great weekend and week ahead.

DJ

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s