“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

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Theatrical News & Talking CDI Updates

As I sit here sipping a bit more hazelnut coffee I ponder all the things we could touch upon this week. I also want to take a moment and thank all my readers from different countries. We are all cut from the same cloth just different mountains, trees and grasses. I just returned from running around this morning that included a stop at SEARS. I was stopped by someone I didn’t know smiling and pointing before asking my name. ASHES OF EDEN bringing in new fans and I love it. I know many friends, family and fans who went to (some are there now) in the theaters watching the film. It has been fun having one of the films play in our hometown/state. Let’s talk about that a touch…

In 2002 we shot AN ORDINARY KILLER and the only HD digital projectors were in California and traveling with the National auto show. We encoded for it and rented one of those traveling projectors for just under a week. We had the best theatrical run with 3,400 people in 5 days with 12 sold out showings and one still over 200 seats sold. We took those numbers to LA and at that time it would be a transfer to film and creating film prints. Shipping on those things was big $ and so P&A money would have to be spent. The thing is that we beat Harry Potter in that theater run but the cost of a theatrical was beyond us.

In 2006 we shot our smokey mountain western “Dean Teaster’s Ghost Town” and we ran it an entire summer in conjunction with a theme park. We sold steady but in a limited area but for many, many weeks. I would have loved to play more theaters but we refused to go back to DVD/BlueRay projection. The HD projectors by this time 2007/8 were only between 500-1000 in the USA and that was reserved for studio films billing the new Digital as they would IMAX or THX – bottom line too expensive still. 

Now it is 2014 and I’m happy to report most all modern theaters are digital and we now have an in-demand film. This run is a partnership run not a four wall (rent out) and we are able to supply content. The cost is more in line and now theatrical could be part of our revenue stream. We will be opening CDI Theatrical and looking back into the CDI library to do some special screenings.

I will be going with some friends tonight to watch what could be one of the last showings at Celebration Cinema. Remark that I said at Celebration Cinemas:) Also we will be playing the film in the Detroit area and beyond but you have to wait for the official word on all that. We also had yet another distribution deal step forward that includes some possible foreign. I’m just happy that we are at a level where we can bring high quality content in the same format as the studios. Stay tuned for much more CDI action to grace the big screen!

“Bestseller” pick ups are about all set. By the end of this next week we will be locked up. Now my one pet peeve of the week. Insurance which we’ve always carried from film 1 at CDI. First you need to acquire high end gear not the small cameras and so these vendors require this. Next – we carry protection for our cast/crews because this is the right thing to do. Now again because we try to do everything right, note I said TRY, it costs. I was taken back because a one day pick up quote was near the same rate as our 18 day shoot prior. Because a new policy has to be started versus reactivating one. Anyway, we will do what we must but again I would bet a slew of filmmakers out there are running without insurance. It’s all good until something happens and it will, eventually. So stepping up is just part of playing as a professional I say but to the many who want to call themselves professional – actions speak louder. 

“Supermodel Showdown, Costa Rican Adventure” was suppose to start streaming on Indieflix.com yesterday. I would love to hear from anyone who subscribes and watches the 1st three shows.  www.indieflix.com 

I had some good development talks this week and a few more investors interested in this project or that. So once I get past this final pick up on “Bestseller” I’ll be ready to look at some new projects. I’ve been picking berries for an upcoming wine batch. We shared some good homebrew and wine with my mother and friends at her belated Bday gathering. We smoked a pair of pork shoulders for 8 hours and that turned out great. Okay. Now I’m hungry. 

Have a great week ahead!

DJphoto-8

 

When Work Reflects Your Efforts – Updates

What a week, what a day… where to begin? We had a blitz of media leading up to the Lansing, MI release of “ASHES of EDEN” that kicked off last night. It will keep playing in theaters for another week and starts the Grand Rapids, MI run on Monday. We’ve received new national distribution offers this week to consider and will keep hitting the theatrical cicles. I think Detroit area is next for this film. We also have a nice support of directors DVD, posters and T-Shirts. Our first night was a great kick off and we had a handful of the stars show to do some signings.

I was with my CDI associate/close friend Dean Teaster who tied the knot last night. It was a great dinner and social and I had one of the best steaks I’ve had in a long time. I tried a bevy of drinks last night and was reminded of my age with a small ache this morning. I was able to meet up with our “Ashes of Eden” keys and enjoy the exciting stories from the nights first showings. So if you have not had a chance to see the film please do. (Look at the CELEBRATION CINEMA websites)

On deck is our final pick up shots for the dark thriller “Bestseller” and we have all those details just about worked out. It will be fun to return and capture these last few pieces. It will included a little bit of in-water work but at least I won’t be bumping my head on ice:)

An exciting drop that I will give you here first is that “Supermodel Showdown, Costa Rican Adventure” will look to launch on Indieflix’s AFTERDARK programming this forthcoming Friday. It is funny with a little sexy mixed into it all. The 1st three shows will be available on there and I think audiences will enjoy this adventure.

We are also about to start shopping “DONORS” which is another thriller starring Niki Saletta best known for “7th Heaven” and also co-stars in our upcoming “The Terrorist”. She does a wonderful job in both films and we are happy to have her artistry.

My parents both had birthdays this past week and we are have a party for my dad today and likely hosting a dinner with my mom first of the week. We’ve been using the smoker and grilling a lot and soon fresh garden veggies will be in abundance. Besides yard work that I need to get done this weekend we are going to put a cleaning on a new purchase. It is an old late 1800’s hutch that Doc Holiday would have been right at home with. It needs a little work but will be a great piece in the office.

My only advice this week for filmmakers or anyone working in art as business – don’t allow yourself to be dragged into peoples drama. Don’t associate with people that will tarnish your good name and work. Let those people isolate themselves and they will burn themselves out. It is funny how when I hear of projects that are disorganized cluster%##@@’s – I’m never surprised to discover that one of those handful of known screw ups is somehow involved. VET people out! If you are going to invest (I didn’t say donate like these social hand out sites) invest – talk to people. I would be happy if anyone were to talk with our past E.P’s because you would hear that we stayed on schedule, budget and handled ourselves professionally. Now, I’m not the only one that runs a tight ship in this area but there are only a few. There are many BS’ers out there trying to tell you what they think you want to hear and others still that will laugh and tell you how disorganized they are as if that is truly funny. No. Funny is when your work reflects your effort.

I need another coffee before going to see how we are going to clean up this old timey hutch.

Have a wonderful weekend and I’ll talk with you all next week. If you go see “Ashes of Eden” feel free to send me your comments here.

Be safe.

DJ