“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

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Bestseller 2.0, ASHES Trailer, Tomatoes & TV Series

Good morning to all of you EST readers and for all others hello! I’m excited that this blog has really got to be international reflecting the great brotherhood and sisterhood of artists world-wide. Many years ago I stared this blog on a DJ Perry fan page created by well, a fan Pepper and it has grown into this blog over the years. It is a place where you can tune in and read about my journey and maybe gather some unique insight into your own situations. I’ve been a bit tough over the last few weeks because if you really want my comments on issues unfolding around me I’m going to state the facts. I’ve never been a real sugar-coated type person. I’ve had issues with people in power who think they demand respect vs earn it. I’m many things outside this business of ours and so a title means little if I don’t respect you. I look to actions vs words and truly look at the person and their potential. I would rather have someone with less experience and the right skill set to nurture and develop. Know that your actions are always being evaluated and in our business evaluation and accountability are king.

We’ve made some great structure changes to the upcoming BESTSELLER film. It has been a time of evaluation and accessing and I have to say that I’ve not seen such potential squandered in some time. That has almost all been corrected. As legal and accounting clean up the past um… camera tests? Acting rehearsals? We’re preparing an entirely new ship to launch –  BESTSELLER 2.0. New management, new director, script clean up, new locations, new battle plan and accessing cast and crew.  For those who saw  the PR last week, I did accept the offer to play a lead in the film. I’ve been enjoying “finding” that character within and I look forward to working with my “7 Stones” co-star again.  Stay tuned for a new website that will also be launching with our new campaign. This movie is going to be an exciting ride.

If you want to see what film our team previous managed I invite you to watch the official theatrical premiere of ASHES OF EDEN. It premieres tomorrow Sunday at 8:00 pm EST at

https://www.facebook.com/events/396047207183814/?ref=3

ASHES OF EDEN dialogue edit is now about complete and sound design and music work is about to start. Color correction work underway. They had an event last night and played the trailer sneak peek for a few hundred people to a great reaction. More promotions are going to be heating up as we make our way towards a late fall premiere. We also did a Lansing area radio show that broadcasts to 30 countries and that can be found on the http://www.ashesofedenmovie.com site.

This week has also been filled with other notable news

A drama that may or may not launch in Detroit next week – I’ve been consulting on since about December and we have a production contract sitting out there. The company needed some LOI from us and wanted us to work out the legalese later. STOP RIGHT THERE! You want to know why so many projects become a cluster ##$% is that you need to define and work out legalese ahead of time. Too many people have carts pulling horses. It seems to be a reoccurring issue with some people and it always spells trouble. Good business starts with a good foundation and that means have a solid groundwork of agreements. This venture has had some major issues in communication whereas advise given is just flatly refused. I’m trying to give advice to protect an investment and give the chance for the best film possible to be made. But at the day’s end they want to push forward despite warnings and so what do you do? Script changes, creative suggestions that help budgetary issues – all given and ignored. Now I’m not use to going at something as just a JOB. I run on passion and art with business being woven throughout. Some of what I warned about is coming into play because at the end of the day – hard work in the wrong places and good intentions will not solve pre-production issues. I’ve had to look at the idea of checking my own ego and pride and just making the best possible film with the resources available. So the contracts are out there and the requirements known so if it happens – I will go at this like I do everything – with BEST EFFORTS. If they don’t agree to our most basic requirements – pass. I’ve passed on several projects this year including another acting offer yesterday. It just has to make sense. My issue here is saying NO can mean a financial loss to many people BUT there will always be another. Until the ashes are spread I will always have the need to create and engage in storytelling but I refuse to be ruled by SHELLS & BEADS. Now time will decide – I had to kill all effort and communication – time for talk is done and now only action remains. TO DO or to DO NOT!

There is interest that came from left field on helping to produce and co-star in a TV series for a major network that I watch often. A pitch last week, which by the way was thought to be a bust – resulted in a call that evening sharing their interest. Never overlook the poker face. I hear it from many actors who think they tanked an audition and that is the one they landed. Now this project here is of course under non-disclosure but it is one of the few projects that I have said yes to as a regular. (Should it go) So as soon as I get off this I have a story meeting as now they need their written pitch to move up the line to get green lit. It may or may not work out but it is another growing experience. Also in sharp contrast to the previously discussed project – good communication is what has this project moving.

Word is that a couple of films recently licensed may be dubbed into Spanish for distribution. I’m still working the final pieces of the Germany license deals.

Great Skype meeting over “Darkest Night” and the 2014 follow-up shoot of “The Beast”. They have hired a director and the UPM and so movement is beginning on that front.

“Supermodel Showdown” TV series is moving right along. Some teasers for this will soon be heading to distributors and audiences.

Outside of all this movie stuff – a great soccer tie last week against former league champions. Tomatoes are now ripe in the garden. I did some good work on the office this week. We did some good grilling and chilling a few evenings and today will also have us grilling some pork steaks. I’m off for a story meeting before enjoying the day. I hope each and every one of you have a great weekend and productive week ahead.

DJ

Michigan Saturday (Casting Info, New Agent, New Role)

Well I spent a good day and a half with no wireless internet. Comcast just came and gave the major upgrade/overhaul and now things are working great. I had to stumble through a slew of email business exchanges via my phone and I apologize now for the random misspellings that likely made it seem that I had suffered a stroke. It has been a beautiful week outdoors with only one day hotter than I truly enjoy. Our garden is yielding its 1st tomato’s and after a good mow today everything looks great. It has been a semi-busy week that I tried to balance out with some good downtime just to ponder and think. Never underestimate the power of the quiet mind. You must make that time for yourself to think outside the mind storms that so often threaten to swallow us and our focus.

MICHIGAN

The more that I’ve refocused energy on my home state the more hmm… disappointed I’ve been on the state of things here. (In our film business) I love Michigan and am proudly, a life-long resident.  I think that entitles me to have an opinion. I’ve been accused before of not really taking as much of an interest in my home state’s film industry. I think that is only partially true and comes with a major clarification.  I really do feel that I’m in a Collective worldwide with groups of sincere artists. I don’t see lines on a map and boarders of state and country, as much as I see A) sincere storytellers OR B) fame-chasing  bullshit artists. I know well the reputation we can get as Michiganders. I’ve got almost two decades working in this business and some years prior as a struggling artists. I’ve taken my journey step-by-step with no shortcuts or huge helping hands. I’ve fought hard by my ACTIONS, not words, to change how people think about Michigan. I know to a circle of industry people they know myself, they know CDI and they know the companies and projects we associate with and that is what they think of when they think Michigan.  Our ACTIONS have earned us the positive associate with our state.

I unfortunately have been privy to the other side of the coin. The pecking order, name dropping, fake it until you make it mentalities.  Insecurities by many of our state’s artists that create division vs unity. I’ve been made aware of some of the painful decisions by certain individuals /companies over the years.  Situations whereas some half-heartedly take on projects without a real clue to what it takes to successfully complete something. As long as they can wear their shades, talk on a blue-tooth and pretend they know what is happening – all good.

Some of the best artists out there are not the loudest talkers because they are in action. They are asking themselves, “How do I complete my art and make it fit into a business world?” Others talk the talk but seldom walk the walk. So I guess my interest/our interest as a company really is on the right collaborative fit and the character of the people, not the place they call home. You would think Collective Development Inc. says that all in its name. As a company we’ve spent millions of dollars outside our state and also a good amount inside our state. Sometimes it is the story that dictates location and sometimes business decisions do play in. I see many frustrated artists sound off because they can’t get any financial traction but they still want to only focus on the art/show/fun vs the business aspects. If you don’t do it as a business you do it as a hobby. Nothing wrong with that either. I make wine but I don’t own a vineyard. I play guitar but I don’t get paid to do so- They are hobbies. If you’re a hobby filmmaker who hates business – I would say avoid investors and focus more on donations like fundraising sites. Make stuff for fun and festival showings. Just don’t create disasters in the investor pools by piss poor management. When a project can’t even make it to market – to fail or succeed by an audiences vote to buy, that is ultimate failure. Now failure in itself can be a positive if you learn from it. If you accept it and embrace accountability and consequences. I’ve been witness as of late to some of this damage done and it really disturbed me. I wasn’t as mad but more sad because I know how hard it is to get established. I also know how small this industry truly is and how a few bad decisions can end careers.

As I pointed out last week – some careers being ended could be good for the whole. When we first started out and were given an opportunity – we gave every ounce of effort we could squeeze out. Even with that full effort we made our share of errors and had to overcome issues and setbacks.  Now when you see folks “half assin’ it” (My dad’s favorite saying), it’s just disheartening on many levels. Usually because someone nearby would treat that opportunity like gold. I’ve always done that when I say YES to some project. I always go into every film as if it could be my last. I have come to realize that some people claiming passion don’t really care about the work as much as they just want others to respect them. Hard lesson but still very simple – Respect is earned! You can’t buy it, demand it or find it. It’s earned! Make a movie under respectful  conditions and you’ve earned the respect for life. I’ve lost a lot of respect of some folks just by observing, listening, reading and watching. I want Michigan to be respected for the great artists living and working here. You are defined by your character and in turn help define us all as a whole. You will be defined by your actions.

Off the SoapBox – Other Film Updates:)

– Strong movement on “Supermodel Showdown” and with new footage – we’re making it even more compelling. Cool first TV series for sure.

– German sales deal moves into final delivery stages on our 3 films licensing to those territories.

– Awaiting MFO approval on a project – Shoot OR push that is the question. It all depends on how fast these ducks line up BECAUSE pre-production doesn’t happen with a wave of a magic wand. This project if it goes this year will employ many actors. Please do get your reels of previous drama work ready. If it moves ahead we will be moving fast. If you have reels I plan to eliminate many of the hoops and cast from reels with possible interviews. We will treat you as professionals but be ready like professionals.

– CDI announced new production deal on “Bestseller” and major re-organization underway. Some of the previous management on this project inspired some of my opening blog statements. Not all of them. I will also be announcing an on-screen role. I was offered a role in the film and after 3 days of consideration I accepted. I’m excited about this and I think fans will really enjoy it:)

– GREAT movement on ASHES OF EDEN. We had a good 30 country radio interview this past week. New theatrical trailer almost done. Dialogue edit almost done as music and sound design continues.

– Development of new relationships with networks continues. Working on some new HBO development.

– I did get a last-minute call from a director friend (J.B.) shooting some B-Roll in Lansing for a cool UK Sci Fi drama shooting in Michigan. I stepped in and did a great cameo doing something on camera that was a first for me.  It was a cool character and a cool scene. I was a little jacked up with energy on Take 1 and gouged my finger fast drawing a pistol. I guess if you ain’t bleeding – you ain’t working hard enough.

I will also be announcing that I have a new run going with a theatrical agent in Hollywood. I wanted a foot there because I am going to work into maybe a studio picture a year. I’ve had many of my A list crew friends working studio films in Hollywood ask why I wasn’t wanting to work on  studio films. I’ve been fond of the diverse, unique filmmakers I’ve gotten to collaborate with in the indie world. I keep working based on people who know my work on and off-screen. I don’t play Hollywood BS games very well and so if the best ass kisser is gonna win –  well, it won’t be me:) Ass kicker maybe:)  But the agents think my art is strong enough and if the studios  are looking for a new face – cool. Otherwise I’m just continuing to grow my audience film by film – country by country. Either way is fine or a nice mix:)

DISTRIBUTION UPDATE

“Locked in a Room” is part of a fall “8 Horror Films” set at Wal-Mart, Target, Sears, K-Mart and other fine places. I think $10 or under and we share billing with several other stars showcasing their scary goods. It is getting scary movie season and I’ve put 3 out there and you can go back and watch even early classics if you so choose.

Some of these notices will be explained in more detail in forthcoming PR but I like to give all of you the advanced scoop:) Enjoy your weekend! Nice job by the LIONS also last night!

DJ