“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

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Marketing, Magic Ruby Slippers and Michigan!

What a good week on many levels for me. I’ll sip some of my favorite coffee and reflect with you all. I decided to accept an offer to do a local Michigan project that is being done in connection with a university. It is a project that gives students experience and exposure to a professional world of filmmaking. I have to say I am deeply concerned on many levels about the future of filmmaking in our state. I ranted enough on the casting situation in Michigan last week, which in many ways is ass backwards. I saw more examples of it this week. For some I don’t think it is a desire to present poorly. It is just our entire environment is not accepting of the next level of film work. It is why in years past people would outgrow this market and be forced to move to another place. With the technology we now possess the country/world is becoming smaller. You have to believe in what you are selling. If an agent doesn’t fully know, understand and process this worth into a proper pitch they revert back to the one size fits all shoe store approach. The talent needs to be realized by the agent as a hand-made unique, special, magical pair of shoes – like ruby slippers or LIKE MIKE’s magic basketball shoes. You would have to sell 10,000 or 100,000 pair of average shoes to even come close to a pair of the above-mentioned special shoes. So if agents can’t get over the shoe store mentality they should at least become the seller of odd, unique, special, one-of-a-kind shoes. I can assure you the +10% will be much higher and you won’t have to do a mountain of paperwork.

The local acting union rep was approached to handle this university film program. When the programs information was brought forth to the rep they pushed the wrong agreement. This agreement had previously been used in years prior but still it was the wrong agreement. If you distribute the film for profit it is this agreement, if not for profit the one proposed would be fine. My question was why would someone push an agreement that puts already struggling actors on a “deferred” type agreement? If this agreement was used in past years whereas they did distribute the film for profit – why was this not adjusted? I can tell you those actors have monies due to them. If nobody brought it to anyone’s attention – Let’s stop there. I heard that the response to the notice of the wrong agreement attempted to be used was “If we get attention – we’ll renegotiate.” This is the person entrusted with the job of fitting the right project with the right agreement? Why would someone push an agreement that doesn’t pay talent up front and has no benefits of health and pension or residuals? There is more work associated with the next contract up, which requires deposits and more paperwork. Why do you think an employee on likely a straight pay would elect to take the easiest course of action. Again the same rep pushing the same agreement when confronted with the info that the wrong agreement was being proposed responded with – “Why not just accept donations for viewings or DVD sales?”. Again the situation calls for an obvious different agreement yet still the wrong one is pushed, why?  Also this is in an environment whereas the students are intended to learn the correct process. There is a reputation given to our local acting union and I’ve never spoken badly about them, but I see now where this stems from. This is the office responsible to work on behalf of our local talent. Put that with the one size fits all agent mentality and the casting director’s common view of talent as cattle – It doesn’t make me mad but it does make me sad. I’m not on a witch-hunt. I don’t want anyone’s job or head. I just want people to put in an honest effort and do things right so we can work to eliminate the backwoods reputation that people attach to our state and film industry. I think the project is now non-union because so much time was wasted and wrong information given. Good preventative action always outweighs reactionary fix it actions after the fact.

Now let us bullet point some updates –

–       The casting for the next GPI/CDI Philippine feature “The Beast” is underway. We are continuing our distribution discussions over “Darkest Night.”  Actresses meeting the requirements should submit!

–       I’ve been working on our “Faith” slate with Reel Frog Films and I think we will have an entire slate in production including Dean Teaster’s next feature “Long Road Home” which was requested by financiers this past week.

–       “Deadly Renovations” is going up for pre-sale and we will keep feeding you these outlets.

–       I’m waiting on final word on another film slate that CDI will operate as the production entity. “Soul Eater” is first on deck and it includes a series of western films.

–       Development talks to match the right project with the proper opportunity continue.

–       “Benjamin” is working distribution after a great NYC screening.

–       At Risk Entertainment and CDI have been evaluating distribution deals for “Locked in a Room” and I       think we will have something soon!

–       I’m looking at acting offers presented that extend from now to 2013.

–       CDI Commercial is working towards a few deals including a great “Making of” deal.

Lastly, I promised a little bit on my next acting role. The film has a working title of “Realizism” but I think I might start calling it “Strippers”. I play a colorful character Manny who I’ve been describing as a rogue with a heart of gold. The drama has a strong comedic edge to go with its serious message. Mitch Nyberg is directing it. It will have me working with some old friends and new ones. I film in a little more than a week and I’m excited to be working with my old friend the camera again!

Have a wonderful weekend everyone! My best to each of you and your endeavors!

DJ

“The Beast” Casting Call, Michigan Woes and More…

My mornings are still coffee but my days have been water and cold green tea. We’ve been going through gallons and gallons. I just went out to water the garden and even at 10:00 am it is HOT! I use to think as a young man I did well with the heat but I think it was because heat always brought the sexy girls out and about in their sundresses and bikini’s. Now I have to say I enjoy the cool temps more. I can always throw a sweatshirt or coat on and boy do I have a collection of coats. I guess I have a sickness like women and their shoes.

The entire week save a few meetings have been watching Daphne recover from her surgery (Going great) and getting organizational work done. Many deals that have been being worked are looking to be close at hand. Let’s explore some of that but first I want to talk about MICHIGAN. The Woes of Michigan…

I am without a doubt a huge fan of Michigan. Born and educated here and full of pride. I like to think we are known as industrialist folk with a direct friendliness. Our film industry was forever at the near bottom of any lists for productivity in film. Than we had the incentives and that was a rush as the larger entities took an interest in our State. Many rushed to suck upon the teat of the new industry. A big complaint is that local talent on both sides of the camera was not respected. I think that lack of respect is even heavier when it comes to MICHIGAN talent. Now I want to be very clear that as talent I’m national, I’m international BUT because I choose to live here among my lifelong friends and family some use that to try to reduce my value. I work more out-of-state or country unless it is usually a CDI project. As someone who communicates daily with entertainment folks from other states/countries, I often try to raise up our image. I know I can speak for our teams of people in saying that we are a unified team and we work towards a unified goal. I see that many casting people here in-state don’t fully recognize and respect the talent. This leads to insecurity in talent that manifests in bad egotistical ways. Agents also are so afraid of rocking some boat that they don’t push or sell their talent. They are playing a numbers game to try to steal crumbs from the floor. It seems the term working smarter vs harder is not in the vocabulary around these parts. I work in production and I know the in’s and the out’s of this business. The worst deals I ever make are in our own state because again some people don’t realize that one bad talent can tank a scene. Sometimes it can be worked around in post and often it cannot. It has even happen in our films before and you learn. I respect the people who are artists seeking longevity versus 15 minutes of fame. I have to say the last few years the Michigan scene has been very disappointing. I can say that! I am Michigan through and through. I’ve spent countless hours self teaching/studying the business. I’ve taken on mentors and picked their brains for insight to their success and failure on endeavors. It is horrible when I encounter people who are working in positions that are clueless to the process they are expected to execute. Michigan has a long way to come and I’m not surprised many people from other hubs were brought in. That doesn’t mean that we don’t have talent it is the fact that the talent (both sides of the camera) are not being packaged and sold properly. DP’s reduced to 2nd AC’s, AD’s working as production assistants and  talent grouped together and sold as a one size fits all. Until these internal workings are corrected the industry will still stumble. In this pool of understated talent I see many struggle for pecking order in this small pond. These are all just observations and opinions but I think I’m about to use a pair of terms in talking about Michigan that I’ve NEVER used. Lazy and Uneducated, it hurts to even say them. I damn well know that is NOT everyone and if it doesn’t apply to you – you know. And you have the work to prove it. I did say WORK not No# of LIKES or BS popularity STARMETERS. Work! Show me the movies! We at CDI cast off reels and most producers do. So next time you hear “They don’t want to see reels”…OK. Red flags! I cast and get casted and it is almost always off REELS.

Speaking of reels, CDI is entering into its 2nd associated project with GPI in the Philippines entitled “The Beast”. GPI is doing a National casting for one of the American female leads. I was the male star of the previous film “Darkest Night” and I count it as one of the best experiences of my career. Here is an article and the rules to submit. HINT! Get your reel ready!

http://alienbee.net/gpi-is-holding-open-casting-for-the-beast/

Some BIZ BULLET POINTS

– The “Benjamin” premiere in NYC was a big hit and if audience reaction is an indicator we may have a hit. A MI showing may also be upon us.

– “Deadly Renovation” can now be pre-ordered on amazon.com for an August release so GET IT NOW!

– We are looking at distribution offers on “Locked in a Room” and “Darkest Night”

– “7 Stones” is back in for audio re-mix

– We have several projects in development that might be moving into PRE-PROD.

– I’ve gotten a verbal deal on a film shooting at month’s end playing a rogue with a good heart. Paperwork should be all signed up this weekend. I will discuss more at that point.

– I’ve had a few scripts I’m reading that come with offers. The possibility of filming in France in August is getting more likely. Not sure how the end of the year will roll out but stuff is starting to really roll now.

I hope that everyone out there is taking the steps to beat the heat. Whoever said Global Warming is all myth should maybe take another look at that stance. I understand corporations wanting to squeeze more dollars by dodging EPA but come on! I loved a story I saw today whereas 90% of landfill garbage can be used in a plasma process to create energy. There is not an issue with profit just align it with something that benefits mankind. OK. I’m off my soapbox:)

Be safe and enjoy the weekend!

DJ