“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

New BESTSELLER Showings, Apples and Announcements

Good afternoon fine people. I hope everyone is having a relaxing day. This week was busy with several things happening on many fronts. Some weeks tend to flow and some weeks feel like white water rafting. I think the holiday last Monday and helping a family member out put everything I had to do on just a few days. We did a new tweak on our previous 5.1 sound mix of BESTSELLER for the start of our theatre run. We also had to fix a credit and add our buddy Joe Carter who helped us grip. Let’s take one of my mistakes and use it to illustrate a lesson.

OH NO JOE

We stay organized at CDI with several processes that include standards in development, pre-prod, production and post. You MUST hire people who are accountable for decisions, spending, attitude, quality and take pride in their overall work. Our cast and crew lists are moved through the system from pre-prod to production. This info is used on film databases, websites, office and administration. We added Joe after we had started shooting and he fell off a list. Every film we’ve ever made – after all the hardship of taking so many layers of media and trying to tell the best story possible – the dreaded credits. Patterns have told me that you almost miss someone/thing always. If not a miss a misspelling. So on the way to the BESTSELLER premiere my girl asks me who might be there that she knows.  I start reading some names off IMDB to her and I get to grips and ask myself where Joe is? WHO? She has no idea. I explain that Joe is a nice guy who works up North on productions and was added to help grip. He had even brought apples one day and was just an all-around good guy. He and I had several talks on Michigan and filmmaking. So, no data base credit means there is a good chance that…end credits!

TEXT TO MELISSA ANSCHUTZ:) Is Joe Carter in the end credits?

She doesn’t recall seeing his name. She recalls the nice grip who brought us all apples! (HEY Joe knows old school – like bringing a teacher an apple. Who doesn’t love a good apple?)

I feel bad. I really had thought that we had dodged that credit monkey that tries to always ride your  back. It was easier in the early days with the 3 man Mike Kallio gorilla crew being chased out of a graveyard filming. I looked at the new MAD MAX credits last night – CRAP! Whose job is it to check those credits? DOH!

SHOW MUST GO ON:)

I’m told that you can’t let one thing ruin a good night. I find myself wishing hard that Joe could not make this show. Bad thing to say but honest – I don’t want anyone to be that guy watching the end scroll with family/friends and your name never appears. (So…you said you were gone on a film set for 3 weeks – right:) Just kidding. So honestly, I thought maybe Joe had missed our showing but my buddy Tony Hornus told me – Joe was there. With friends. He drove 3 hours. He noticed his name was not in credits.

Double DOH!

I contacted Joe first thing that next morning. He was very good about it. No poison apples. Well it’s now fixed and re-rendered from when we made the film for the DCP. It required hours from many of us including myself but well worth it.

The point of the story? PRODUCTION: Check harder. Maybe that last once over.  (As if that will stop Murphy’s Law) and Cast/Crew – Have patience when mistakes are made. Finishing a film can be exhausting. We’ve even started working end credits in advance to get fresher eyes upon them.

BESTSELLER 5.1 and Credits T

The good news is after watching the film several times – I still enjoyed the film. I am enjoying watching people laugh at jokes and be frightened in all the right places. I’m a person who can watch one of my films a few times and then I’m good. I do go back and view occasionally on some anniversary or special occasion of a film.  I do like when I find a random TV play of one of our films.

OK! So Grand Rapids is up next for BESTSELLER. June 5th is the kick off at Woodland Celebration Cinema, GR, Michigan showing. I will be there with some of the cast and crew (including Chris Knight aka Johnathan Rand) for a Q&A after. It will run for a week at that theater. It is Not Rated but I would considered it R maybe PG-13 – so not bringing young kids would be the best call.

Grand Rapids, MI  SHOW TIMES

Grand Rapids, MI
SHOW TIMES

This week I did get some good script writing done. We had some good development talks and are currently looking at CDI’s production slate for remaining 2015/2016.

“40 NIGHTS” is getting close to a 1st edit with director Jesse Low. I’m been working on some biz paperwork for licensing on that film. It seems you will be able to get lots of items in conjunction with that film. And I encourage you to buy all of it:) I want a “40 Nights” COFFEE CUP. Here would be my slogan “A day without coffee feels like 40 NIGHTS!” – Cool:) Do I have a coffee sponsors yet?

Paperwork came in last week to license some of our films to a TV network. We will announce some of that in the coming weeks. HINT- You can see Steven Sutherland, Dean Teaster, Melissa Anschutz, Mary Jo Cuppone, Dax Spanogle, Burt Johnson and others on TV. (Some again) It will also include the amazing efforts of some civilian and military folks making a true difference.

I’m sure I have more updates in me but I have a family member’s graduation party to attend. So I’m going to say goodbye and go get ready. I hope you all have a great day.

DJ

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