“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Social Media Pros & Cons, Policy and Premieres

Another week down and the first signs of spring are showing despite the 2 days snowstorm that we had. I’m sipping my coffee and reflecting back on the week which was highlighted by the fact that I got an oak roll top desk for the house. I’ve got my office in full swing but I still wanted a place to work from in the house. I found one I liked and was offered a deal I could not turn down especially because it included drop off delivery. Let’s see what advice I can try to give before getting into updates.

SOCIAL MEDIA FUNDRAISING

We call this “tin can” shaking for handouts. We at CDI keep a policy of not supporting these campaigns in part because I know so many aspiring filmmakers that if I supported one we would be expected to support them all. Second, I don’t think this really helps develop business skills in filmmakers. Some of these campaigns allow people to keep money even if the full amount is not raised. I think this is the worst violator because I see people who every two months they have a new campaign for a new project. They set an unreasonable goal and when movie X doesn’t fund they cash out that account and move onto movie Y and movie Z and none of them ever get done but people give and people take. It reminds me of people on the corner with a sign and cup. Best situation would have been to budget properly, manage budget correctly and do it all on the business level. Now others might use it as an addition to a budget raised sometimes for post funds and sometimes for “marketing”. That to me is where it gets tricky. If marketing is giving money so a group can travel, party and try to get a pat or two on the back, I can’t support that. Now perhaps if it was a reasonable amount to create screeners and postage to send to distributors maybe but even that perhaps should have been planned on ahead of time. I just know a few people who were put in uncomfortable positions because of these campaigns. I think this would not sit well with investors either because if you can raise a set amount of money you can start to repay capital investment. I always say, a LIKE doesn’t = a BUY and when the family and friends finish giving money – the well dries up and usually only 10%-25% has been raised but that money will get used anyway. Note the project isn’t any closer to getting into the marketplace. Also if you promise perks and that is dependent upon raising ALL the money what happens when only a small % is raised? It all can lead to disappointed campaign backers, investors and potentially hurt the reputation of those who supported and/or endorsed it. You just have to be careful who or what you endorse and so the policy of not doing this works well for us. Bring a business plan and you never know. But if I’m giving away money it will be to the homeless vet with a disability versus a party fund for filmmakers.

Now onto some updates –

– As a recent PR release pointed out “Darkest Night” will release into Germany, Austria and Switzerland on March 28th. This is the 3rd release to those territories and we are currently working on getting more of our titles into this territory and many others.

– We are working on getting the CDI library organized with everything digitized for future delivery.

– The “Donors” film is completed and we are looking at a premiere in Yuma, AZ before going to our distributors.

– We’re also looking at doing another film that would be based in AZ again. We are getting very close to releasing some info on this project. Right now talks with distributors are underway and a few are already on board. Some early casting on IMDB has begun and I’ve been looking at a LOT of reels. Sorry but NO reel NO consideration. Young children can be an exception once in a while but experience gets 1st looks.

– First draft of a script that I’ve hired to write is complete and I’ve been doing a second pass and polish. CDI will also be producing it and so I’ve been having some great talks about distribution on it already. Stay tuned!

– These distributor talks have extended over to ASHES OF EDEN which is VERY close to being done and we will have some possible news on the premiere next week. BESTSELLER’s 1st CUT is being reviewed and notes gathered for the second pass at month’s end. Both of these films have distributors excited to review and they will without question find a home. I’m excited for audiences to enjoy the storytelling. Also THE TERRORIST is moving into sound design and music after a final edit polish.

– A theatrical showcase of CDI and CDI associated films is happening in the Detroit area. We are finalizing the deal and looking at a line up that will include weekly showings. If you ever wanted to watch the entire CDI library on a big screen this could be your opportunity. This type of program is also in talks to happen in the near future in the Lansing area. We will have a good template to follow once this Detroit deal is complete. Look for PR on this soon!

– CDI TV is making some small steps but those could turn into major strides mid year. Again stay tuned!

– Some incredible talks this past week with a studio that we’re in talks of doing ongoing business with. I’m starting to send packages for evaluation this week. I’m also being talked to about participating as an actor in a few of their films. So I will be transitioning into some studio level films for acting but I am doing via the producer path instead of the actor/agent…path. I see big things on the horizon and I’m honored that they want to bridge a deal. This is also a nod to all the artists who I work with who know how to follow through and collaborate as professionals. Those cast and crew that work with CDI know our sights are set high and we work hard to achieve it. I have patience and will do this right. I refuse to cut corners or step on people to get where I need to go. I hear the horror stories weekly and I say it again, be cautious in who you choose to work with. Two weeks due diligence can save two years litigation. If it sounds too good to be true it usually is. Be smart.

I’m sure I’ve missed a few things but I’m ready to get on with my day so thank you again for your support in following my blog. I was recently made aware of how many followers I have from all over the world. I’m humbled and hope some of these reflections can help you on your own path. Dream but also be prepared to work hard to make those dreams happen.

DJ

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