Happy Father’s Day! It is a rainy, cold Michigan day. I am lucky that I got to spend some time with my daddy this morning. I enjoyed a little breakfast of cornbeef hash and eggs. Today I feel pretty good having just returned from a whirlwind scout up North with our advanced scout team for LOST HEART. That is our next CDI film that will start filming in July. I’m excited about some of the beautiful locations we discovered and new friends we’ve met. Yesterday I was a touch under the weather due to multiple conditions but I didn’t get my full sleep due to a cabin loft bed that seemed more fun when I was 12 years old. Add in second day of soccer sore, less sleep and perhaps the sip of peach brandy and I was just tired.
A Northern location scout – the team seen here with actress Kim Harsch (2nd from left) who co-stars in MBF. Also from left to right Anthony Hornus, Shane Hagedorn, Melissa Anschutz, Me and director Jesse Low.
As I’ve stated before, getting our daily filmed footage is only one of my goals. The other goal/priority is creating a memorable experience for the cast and crew. I think the latter will help us get the best footage. The cast and crew on Lost Heart should be very happy when they see where they will be housed. Lots to do in their down time also but we’ll be announcing more on that later.
I wanted to announce Mr. Don Most will PR this week but we’re combining that announcement with another exciting one. That is the additional of Josh “Ponceman” Perry to the cast of LOST HEART. If you saw THE CHRIST SLAYER you got to see what an amazing talent he is. I’m looking forward to our time on and off screen. We also announced a young actress Cassie Dean who will be working with us for the first time. We will work to make her feel welcome.
Our cast and crew is lining up and we think this might be one of our best productions yet. The story/script has gotten some great reviews and I look forward to having it brought to life. We always are trying to make the best story with our limited budgets. Many people don’t have any idea how hard it is to raise production funds. I’m sure some of my fellow filmmakers understand that plight. It’s why most all film projects fail to launch. CDI is not some big faceless corporation it’s actually a small Michigan-based production company trying to tell some good stories. I appreciate the artists and it is one of the traits we look at in our hires, appreciation.
This week is going to be working to get the final funds into the account. Getting the commitment and getting the actual money can be a task in itself. Many investors don’t always understand our timelines and that can hurt a production. We will also be announcing a few exciting new sponsors. We’ve been targeting Michigan-based companies and we’re proud to align with them.
MBF: MAN’S BEST FRIEND – This film is now being mixed with a few final audio tweaks being done. We will deliver the film on June 30th and they are already gearing up the theatrical marketing. This week is putting the end credits together and soon we will have another completed film.
WILD FAITH – Our western is building its home video release. The digital rental on Amazon and other retailers will be June 24th. July 2nd is the official DVD release but some faith retailers were given a slight advance on the release. If you’ve seen the film please do leave us a review on IMDB.com or Amazon.com
I’ve gotten word the the legendary Lana Wood will be joining Darby Hinton at the HAPPY TRAILS VA STYLE film event in October I believe it is. I will keep updating everyone as I get more information.
A few of the discussions as of late have been about the WILD FAITH TV series. Once the film fully gets out there we’ll see if the characters in the film are a hit with audiences. If so we’ll be looking at bringing you a full season of the WILD FAITH story.
THE QUEST TRILOGY keeps adding audiences worldwide and I have enjoyed a handful of fans recognizing me from those films. Again if you haven’t enjoyed these films check out FORTY NIGHTS, CHASING THE STAR and THE CHRIST SLAYER on Amazon and other fine retailers.
This rain and cold is causing a postponement of my nephew’s Bday party and I too might have to reconsider a get together I was going to have for my birthday. Thunderstorms are not good for outside yard parties. But we did get the garden in and I also worked in some grass seed where needed. The rain is good for that. So this week will be more cast and crew agreements and working to lock locations. And…learn my lines. Yes. Even when you write the script you still need to work your lines although it is a touch easier.
I will let this end here and I’m going to organize my work from the scout trip so I can start Monday off right. Be good to one another and keep chasing your dreams.
The Detroit Lions have just kicked off making this a traditional fall day in Michigan. I spent the morning organizing for our upcoming film shoot and also prepping a few things in the yard for approaching winter. I picked beans this morning while going over mental check lists.
We’ve been putting paperwork under cast and crew this week for our western endeavor. I’m looking at the opportunity to work with some other talented artists. I see several productions that pool the cash resources in a few places and puts the sacrifice on the others. We spread the sacrifice across the board but pay by strict rates. Staying on budget – there is no special trick it just requires that you hire the right individuals. Individuals that understand the modest rates are so crew across the board can be paid. Crew working in all needed departments are what create good flow in production. It often requires working with what you NEED versus WANT and making it quality through artistry and good planning.
Is everything done perfect? No, of course not – but the effort is always seen and steps are taken to course correct when required. Passion is a valuable jewel and many people lose sight of it. The best cast & crew for me is one that has the best passion for a story. Gaffers, grips, camera – creates mood and tone. Audio captures words that can change hearts and minds. Wardrobe and hair/make up help create believable characters to exist in world that the art department creates. Fore-men, office planning, coordinating of meals – all fueling the storytelling endeavor. I had to sacrifice much to climb to where I am now. I look for that hunger in people’s eyes. When a situation is hard I look for who states the obvious and who has problem solving skills. Who vents frustration and who is quietly focused because they are already planning multiple possible paths to travel. I love that we attract artists who want to be part of a powerful story. They understand their partial sacrifice to an endeavor is helping support the artists standing next to him. Many have been abused in the free and paid circles and so until someone knows differently they expect what they expect. I love giving people a good experience storytelling. That is why we have more people seeking us out wanting to participate on both sides of the camera. Empty your cup is an old zen saying we used in martial arts. Being open to a new experience without the taint of a previous bad experience but other people. If we carry that past negativity we take it into our sacred create space. Again in martial arts – the dojo. You bow and leave your outside world distractions at the door. You respect the new process of learning and exploring before you. When we do this we often discover great things about ourselves and in our example – create good storytelling.
In this blog I will encourage you to seek out some of the recent films
40 Nights, Bestseller, Donors, Ashes of Eden – check out some of the earlier films also and see what creative groups of people created working together. Send your feedback and comments here if you wish.
“Chasing the Star” – I’m reviewing a picture lock cut and post work in full speed ahead. As I said last week, new trailer and post art will be forthcoming!
Lots to do today so I’m going to cut this short.
Have a great week ahead!
I’m once again sipping the hazelnut coffee and feeling good about the week’s accomplishments. It has been a hard week in some ways simply because for me it is A) Keep business as usual moving, which is on many fronts with our library of films B) Promote the most recent releases C) Prep the new projects about to launch
It has been trying in some ways because I’m dealing with the pre-hiring practice of discussing deal points. Here is that point where after explaining the business model of three nearly identical films in a series – people want to try and go outside that model. You have to have people who really believe in a project and want to put forth their very best. Some people got the call to see if they wanted to return and work on the second film. Some are returning and others are being replaced. In this industry people wait for that opportunity to step UP because someone else stepped DOWN. That is often the way. Are you going UP or DOWN?
After this Quest Trilogy is complete we will be adjusting our slate to larger budgets. I had a few people say, maybe when you have more funds in the future, contact me again. I was just honest, No. I will likely be working with the team we develop during this “team building” phase. They must trust in our path and be willing to grow with us. I’m not asking for volunteers, free help or paid with credit – this is offered work. I’ve been doing this a long time and I firmly believe what is to be, will be. Casts in development may change but once a film is done you could never imagine anyone else in that role. Crews create the “perfect storm” with their collaboration and determination. They win those daily battles that give them the holy grail of movie puzzle pieces. Those battles are the tales of old men many days from now. I’ve looked back on battles fought 15-20 years ago. I’m damn proud of most of the artists I’ve ever worked with. We share history, life and collective art. Once done – you can’t take that away.
We had a great compliment while in a meeting this week. Someone in our circle had recently worked a larger million plus dollar film and it was hectic and chaotic. They said, they didn’t fully appreciate the experience of working with CDI until they worked on that film. I’ve heard that story from several people and I’m proud of that. We work to TRY and achieve that but you must go that extra mile. It shows that money will not buy RESPECT, ORGANIZATION or RESPONSIBILITY. How much money was thrown at problems that were emergency reactionary because proper planning was not done? Probably enough to make a movie:)
I’m also trying to develop the next group of artists who want to make a living at this. It isn’t about the short game I can tell you that. A recent conversation – on public relations. Early in my career I tried to promote our film endeavors more within the state (Thank you Michigan Vue – miss you) but back in the day, the feature filmmakers were few. Newspapers and magazine wanted to follow more theater and any number of silly trends but seldom gave filmmakers a serious spotlight. As our success grew elsewhere with newspapers, magazine, fanzines and such taking interest in our work (I have storage crates full of paper PR from around the world)- It also gave rise to some local Michigan dreamers unwilling to invest in the hard work. For many years, anywhere I would go for a drink or to socialize, everyone had a great idea for a movie. You got a script? No. Money? No. The story repeats itself.
These “ideas” came from all places including some family/friend connections. Filmmakers are seldom at a lack of “ideas” it is money they lack. My Uncle Bob was in the film business but due to trying to hide his actual age from some in-laws, he gave me the arms length treatment. I wasn’t asking for handouts, I was ready to work. Even some REAL advice would have been helpful. But years later the tables had turned – Any chance of hiring him? I guess, I didn’t really give it much thought.
Locally, I grew up in Lansing, Michigan. I went from Northwestern Elementary school to Michigan State University. I have friends from first grade on up and still play in a Men’s soccer league. Years ago when news would hit our local state media, my closest friends or associates would sometimes seem off around me. Maybe having your face in the video stores, posters or on TV makes some uncomfortable. I understand that.
But, actors are just people. But it was odd and annoying for some of those friends/family I’m sure. I was the guy with a beeper and agents calling. Talking about places, people and things my closest didn’t understand. You can explain co-starring in a film in India but unless you lived it…very hard to convey. Now, I enjoy my quiet in Lansing, Michigan. I would say I get much more done than most because of living here. In my many Hollywood business travels, they were always amazed because I was’t just talking, I was coming to them having done. I have many relationships in Hollywood and some still not mined. You want to come at a deal the right way. Many beg, plead, dance, ass kiss and such for an opportunity. My opportunities come on equal ground and where a mutual positive potential is present. The funny thing is for the appeasers in Hollywood and elsewhere, most of their hoop jumping doesn’t even promise results. It’s not a “this for that” deal. It’s “do this and this and this and this and maybe…maybe we can see if anything can be done” lure. Don’t take the bait. Don’t watch the flashy hook being pulled through the water.
And when these people get trampled and burned in our industry they became jaded and hateful. Sad people who live in sight of their dreams but never touch it. They have straight up actor ghettos in Hollywood. Bars that are filled with the failed and broken. Go off the strip of Las Vegas to see another example of this. I’ve seen these circles exist in the smaller markets like Michigan. Social ghettos where struggling artist meet to try and establish some pecking order amongst themselves. Many followers of the fake it to you make it clubs. A mutual life boat of hope that loves to dissect and critique art despite the fact that styles vary and change. People still jump on bandwagons. There was a slew of wanna be PULP FICTION like films after that released. Funny thing is many of the critics, sitting around the craft beer watering holes, were shoving crayons up their noses when we were making films. I have found some very talented young filmmakers and I ask for patience in my dealings with them. What were they doing seven years ago? You can see what we were doing – being #1 western rental. Actually that remained for 7 weeks and stayed in the top ten for 17 weeks.
If someone is going to boast something to me it better be real or based on some actual knowledge, experience or facts. If not, I will call you every time. I’m offended by idiot statements and I’m allergic to stupid. So most of the time I don’t travel in places where I may be forced to be brutally truthful or where the BS is just too unpleasant. In our production circle you are expected to keep the drama on the screen. Only a handful of days to act like a professional on set- after that you can go all Charlie Sheen on your own time.
To bring it back around – I don’t promote as heavily in my own home state. It’s my shelter. It’s where after weeks in the Philippines, I want to come HOME to. I like to be treated as a non celebrity most of the time. I do enjoy some great sponsorships in leather goods, hot sauce, candles and more. I’m still waiting on coffee:) Call me. So I do enjoy a few perks here and there. Our CDI projects we’ve produced are in broadcast around the world, streaming, DVD’s and more. I still get consistent fan mail (emails these days) from people who appreciate our collective works. This blog was started so I could talk about films and my industry, maybe giving the guidance I lacked early on. If you wanna know what is going on with me – you can stop by weekly. If you don’t – I won’t be filling your ears in person with my boasts. I don’t need to – I like this saying. I’m not quoting here. It went – when a person drives a BMW, which is a good car but not a great car, they race around, trying to show people how fast they are. They are revin’ their engines trying to draw attention and tell people they are fast. BUT…When you drive a Lamborghini, you just cruise about. You don’t rev your engine, don’t need to boast and race about trying to show you’re fast. Because you know you’re fast. Arnold Schwarzenegger said that. I’ve always liked that approach and I do feel that confidence. We live quiet but we are capable of great things.
Many years ago, I saw a greater picture. I didn’t just want to be known for our art in the USA – I wanted to cross lines, build bridges. This work started many, many years ago. Now, this blog reaches 80+ countries and we keep widening our film sales deeper and deeper into the world market. I am not making films for the little pond of Michigan but for the expansive ocean of audiences worldwide. That said, I love and appreciate you all who follow our art. For the peers striving – draw strength from yourself and once you find your audience – their appreciation will feed you. Be smart. Speak less and do more.
I’m not going to go on and on with individual updates on films. We have many films coming out in March, April and May so it will be a busy next couple of months. Read earlier posts if you need updates on releases. We’re about to start signing cast and crew onto the next film “Chasing the Star” which is getting very close to being ready – a few more weeks.
Keep at it people and don’t worry about twitter followers, Star Meters or seeking validation from insecure people. Make your art respecting the business. Seek to entertain and educate your audience. The audiences will allow and inspire you to grow. The source of your strength should not be peers that often are unhappy with themselves and seek to unseat you with words. ACTIONS SPEAK LOUDER always!
Be a doer not a talker. Okay, I’ve got to get doing so enough talking(writing):)
It is a beautiful afternoon here in Michigan. I had a good week overall despite going to two memorials for friends that had lost parents. Conversely, I just found out that a buddy of mine (Casey Sweaten) had a baby boy – well, not him…you understand. So the circle of life is in full motion this week with life and death. I guess this leads me into a few other thoughts I’ve had this week.
I know many directors out there. Many are doing short format to develop their style and learn how to communicate with crews and talent. Many of those aspiring will never make a full feature film. WHY? It’s hard work. Anyone who has made a feature film can attest to this truth. To work with any real budget you must be a producer’s director. By this I mean able to work within the business limits set by the producer. This ability requires a responsibility by the director to stay on schedule and budget. It requires a self starter who is very motivated throughout the process. A film that has pre-signed distribution must be completed in a pre-determined timeframe. We work towards being tighter and tighter as a production unit because as we continue to enter a distributor/studio relationship we must maintain and improve that reputation of being a reliable source of content.
SUMMARY – Directors must be reliable and time motivated
I have director friends outside CDI whom I’ve done on-camera work with that still hasn’t seen the light of day. (Some almost 15 years) Other’s have been grinding at post-production for years upon years. That’s their accountability to live with to their people. I feel an accountability to my cast and crew along with my investors. Those that do not see that accountability factor makes me sad. Sad because they likely will not work in a true business structure. Others will not thrive because they can’t see beyond personal ambition.
This is hard to grasp but is a secret to at least some of my success.
Let’s see if I can explain – actors tend to think that after years of struggling – once cast – the one film released will make them an instant star – that all the suffering is over. It DOES and CAN happen like that but someone also wins the daily double – daily. It is possible but not good enough odds to build a career from. Actors may not connect with audiences until they get several films down the road. I’ve never had what I would call a home run. Oh, you’re the guy from THAT MOVIE (Home run) but I’ve been a steady base hitter. My market penetration has gotten greater and greater internationally with each film. People have connected/embraced certain roles and so thanks to all of them- I get paid to bring my version of a character to the screen. A major humbling reality from a dreaming kid with a VHS camera who was constantly told he had to grow up someday.
Say when;) That’s for you Tony.
Now directors don’t have as many opportunities as actors. Why? Just numbers. Many cast members and only one director’s chair. From there – quality opportunities are even more scarce. Funding even a quality opportunity is hard. Look at any film school – a room full of directors. Not always true but many do have this desire. How many feature directors in that room? A few perhaps.
Facts I’ve often found to be true with directors
First – Only a few directors will ever actually direct a feature length film. Some may start one but for countless reasons – many don’t finish.
Those that have finished a feature film – they’re in a special club.
Now only a few of these directors who finished had a team behind them that created the quality worthy of distribution. What is that? If X distribution company values your film above and beyond the time and cost required to exploit revenue streams.
One Example for rejected films:
Actor Appreciation – If you view actors as just props and try to replace seasoned talent with volunteers – it will almost always show. If you spend it on cameras spend it on talent. Bad talent shot with a RED EPIC is anything but EPIC. I had to use that camera for the joke. Someone out there is correcting my joke that this or that camera is better…next.
Distributor likes it but do you have the business organization/releases to deliver a film. It can be a bitch – especially to a major studio.
Now pending the performance of their film in the distribution market – many directors will never direct a second feature film.
It can take a few years to put any clout behind a directors name. It will likely take a half dozen films realistically.
The director may just be unwilling to create product that distributors actually want. I do know of several directors that are just working on things they deeply enjoy. Like painting, drawing or any number of creative releases IF it’s just a hobby that’s cool. But you can’t complain about the system. The system is largely set by audiences. Business is catering to their tastes in order to sell them stories.
What happens often when it’s just starting to work –
Like a band – some production outfits start to get rolling and they change too much, too soon. Someone wants to explore their inner blues and Tommy really wanted to try drums. Two lead singers. Before they can establish themselves as a pattern of success – the band breaks up.
Why all this director talk?
We’ve been looking at directors with this slate of CDI films before us. In summary a director must prove himself to a producer’s director and execute product that we’ve identified as something the distributor wants. I like to use the example of a well established film director I know. Most of his films have been with 20th Century Fox. He initially had a film get accepted into Sundance. He got a behind-the-scenes directing gig for a big Hollywood name. Soon an opportunity to direct a studio film came up. He stayed on budget, schedule and people liked the film. He’s often given a choice between two or three projects that the studio has approved. He’s done a few smaller personal films and his clout has allowed that. I see directors who want to grow too fast or get stuck -and can’t take the self-inflicted frustration. They don’t ask themselves the hard questions and accept the real situations. Directors like actors must earn the right to creative freedom in the non-hobby world. It’s not an entitlement that comes with the name tag. It’s a business. You want total freedom? 48 hour film challenges are all over the country. Giddy up:)
SUPPLY AND DEMAND or is that SUPPLY and COMMAND:)
Here at CDI we’re really getting into the business of working with distributors and cutting out the shopping aspect. That’s great for investors because the revenue stream starts sooner and we have financial guarantees from distributors to help protect our investors. This exists because of what I was writing about earlier. Professional dependability and quality of our product is what creates the relationships we enjoy.
If you are exclusively into your scripts – you must bring the money at risk with your story. If you accept this situation and want to turn out quality on schedule and budget maybe a collaboration with CDI is a worthy discussion. Raising the $ an undertaking is only the first big battle. Don’t go inexperienced into important endeavors. Be honest in your accessment of your team.
We’re making films that distributors want and that is the way it will remain. I’m getting too old for spec films/shopping and at higher budget that’s not a responsible action. (Filming without distribution) So I’ve been sitting down with lots of filmmaker/directors. I was happy to sit down with another on Friday. A young man who is paying equal attention to SHOW and BIZ. He has completed his first feature and it has landed initial distribution. It was scary for him being out there facing the rejection. They had enough quality onscreen to pull it above the other films struggling for attention – and because of that, got a good starter deal.
We’ve got both types in CDI – directors with pet projects – that if they bring the bank we’ll make that film on schedule and on budget. Additionally CDI is picking/creating projects based on distribution/marketing meetings.
It is a tough game. We debate these things with ourselves where art and business meet. I enjoy bringing to life other people’s characters/stories. As a writer I love to see my own story brought forth but only if the product is in demand. We make collective art for the collective masses. I know several directors that only get excited by what they pen. If that becomes the routine you better keep writing and get it into development. I think this is on my mind because I was asked twice about directing this week. I don’t “desire” to direct. I don’t want to take an experience and building opportunity from someone really trying to get ahead and would appreciate it beyond words. If you want to see my directing go to indieflix and watch the first three shows of “Supermodel Showdown” – enjoy:) I have enough hats and I’m not looking to direct.
ASHES OF EDEN is holding on our domestic home video street date. We’re in negotiations on a TV deal and so we’re open to adjusting our release pattern. Additionally I’m told it is playing Oct. 17th and 18th at the Sun Theater in Grand Ledge, MI. Check online this week for times.
Funny thing – Also in Grand Ledge, MI – on Oct 15th we’re kicking off a monthly art mixer at Sanctuary Spirits distillery. It’s $5 at the door- starts at 6:00 and at 8:00 (sundown) we will be playing our smoky mountain western that was released by Lionsgate. Come watch “Dean Teaster’s Ghost Town” and mingle- see some of you there!
On November 1st at THE WROUGHT IRON GRILL in Owosso, MI we will be showing BESTSELLER. Author Chris Wright/Johnathan Rand will attend. It will be a nice event at another cool venue brought to you with our friends at RED WHITE and BLUE Project. I’m trying to close on a run at the Alamo theaters in K-Zoo and we are working towards a Detroit area showing.
I’ve been reviewing the KNIGHT CHILLS book that will release with a reissued film. All this is to prep for KNIGHT CHILLS 2 in development. The script is being actively worked on and casting talks have started.
We have kicked up development on CHASING THE STAR which is set to film in Feb 2016. Our talent initially approached thus far have loved the script. This is a follow up to “40 Nights” that is chugging down the post production line. We will be starting music on “40 Nights” soon. VFX work should be finalizing in a few short weeks and color correction can begin. It’s all very exciting. The 3rd film in this trilogy is about half way done. We will have a 1st draft by the end of the month.
I’m enjoying the fall immensely. Next week I will be making a batch of wine I will call RETURN OF THE GREEN GOBLIN. If you’ve been lucky enough to try the GREEN GOBLIN wine you’ll be excited by this news. I also have a new beer brew batch to mix up. I’m healing up nicely from a brutal soccer season. Acting – If the right acting project comes along great – but right now I’m just focusing on our end-of-the-year business and prep for 2016.
I’m going to wind this down but have a great weekend.
I’m enjoying sipping the coffee on this chilly morning. I slept sound last night after some long moments in the cold yesterday shooting on the film “Dead Quiet”. I got to have some extreme FX make up done with some latex which I’m still peeling off in little pieces. It was nice to see Gabrielle Stone and work again with her. It is hard to believe it was 4 years – oh, how time flies. I also met some real nice cast and crew and I think they will pull off a good film.
It has been a busy week of business as many opportunities that have been worked on for some time have been opening up. It appears that the western that I’ve signed on to star in is moving along and once they do a formal PR announcement I will discuss more. It appears that the faith films in the vein of “Book of Ruth” could be going into production in 2014. Looking at sales reports we should be doing more of these. There appears to be an option against purchase on one of my scripts looking promising. Production and distribution options via a studio could be looming as discussions continue on that front. I’m excited about that because while we are doing some good direct sales with CDI Distribution I would love to focus more on production and less on funding and distribution. Also with budgets climbing into multiple millions having some additional experience of a studio would be welcome.
On the post front, “The Terrorist,” “Ashes of Eden,” “Donors” and “Bestseller” will all be coming out in 2014 and we will find a home for the “Supermodel Showdown” TV show. With 3 shows completed and being shown I think we will narrow down and find a home soon. Also many of the CDI library will also be expanding their audience into the foreign market.
Overall I would say that my plate is full. I’ve had 3 other possible acting projects for 2014 start discussions with me and I’m excited by the possibility of those. I enjoy the occasional “just acting” as it provides a much more relaxed journey. As I’ve mentioned before I also am happy that the state of Michigan has had more feature film production happening. Some of the best advice that I’ve ever had or given was to just do your thing. Do it to the best of your ability. (this means producing especially) Don’t keep looking over your shoulder. By this I mean, don’t concern yourself with what everyone else is doing – focus on what you are doing. I’m so busy with running our business and when I’m not busy with that I’m enjoying family and friends – I don’t keep up with everything everyone else is doing. It is not an arrogance it is a management of time. I have only so much time. I can spend it doing my development, production and distribution duties as well as evaluate acting offers. I’ve got an obligation to give my best. It doesn’t mean that I don’t make errors or fall short – but that is happening with my focus. Imagine if I spent more time stalking people’s work to see what they are doing. I don’t wish for what others have I just build my own and keep moving. Plain and simple – I outwork people. I also try to always give my best. That said, so should you. And between those projects remember to live.