“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

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Haters, Hazelnut and Hollywood Kick Off’s

SMSDRelease PartyIt has been a nice week in Michigan with most of the humidity taking a break and beautiful, cool days to enjoy. Yes, the hazelnut is beside me as I type these words to all of you. I want to welcome even more readers from as far away as Italy and Australia – welcome. We are an international family.

Theatrical

This moment in our film industry is really quite unique as the theaters are down in attendance this summer. I think people can get their fill of flying metal and action that is hard to follow. These movies have their place just like visual rides like you might find at Disney World but people like to FEEL. This requires characters that you actually care about. Some of you might know our “Ashes of Eden” film is playing in select theaters in Michigan now and will be expanding. Our hometown run (Hard to be a prophet in your own home town) has been surprisingly good and was extended to the end of the month. We will see if they move us to other locations. Aside from Celebration Cinema where we are playing we have four other chains showing interest and with one chain we are locking down dates. I almost get tired of the daily promotions which I feel you can overdue but this film is worth a watch. We just got a 4 Star review from a Canadian film reviewer that reviews family/faith content and this follows a Michigan 5 Star review. I think the acting and the pacing of the film allows you to invest in the story. There’s also a wide age of interest in the film because everyone can relate to something/someone in the film. So as the film plays or expands into Detroit-area and other cities do take a chance and see why this film is grabbing attention. I’m also happy to say, should it be impossible to make it out to theaters it will be coming to TV and DVD, BlueRay and video on demand. Our best estimate factoring in our theater runs would be shortly after Christmas. That could change but we shall see what happens. But do try to see on the big screen as it is a great experience.

I spent yesterday packing and such for another trip North to complete the small pick ups on the “Bestseller” feature. (Which is looking great) It’s exciting to have so many wonderful stories/films rolling out one behind the other. This film is INTENSE and I think fans of dark thrillers will be on the edge of their seats. This film will also be doing theatrical runs once we get past post and our premiere(s). I think the premieres will happen in November/December.

“Donors” is looking to make a few appearances at a couple horror festivals this fall before releasing nationally. It’s time for some people to meet Dr. Savior:)

I could list more of the in “post production” films but you can see yourself on my IMDB.com (DJ Perry) – which brings me to that data base. I’m a beta tester for their casting sites and I love the direction that they are moving in. They are also cleaning up some of the Star Meter corruption that runs wild on there. Back in the day it was funny that we had issues with unreleased movies being attacked with ratings of 1’s and 2’s before a film had even released. The sad part for those folks lies in the fact that the final proof is in the pudding. Despite a few hateful remarks these films mostly got the release they deserved. A few bad comments thrown at “Book of Ruth” didn’t stop over 250,000 DVD’s from selling. Some rocks thrown didn’t stop “Ghost Town” from renting 85,000 times in the first week of release. On an international level this hatred is like throwing pebbles in a river trying to stop the water flow. Back in the day we traced IP’s and all this nonsense and it almost always went back to someone who we either didn’t hire or a filmmaker/screenwriter upset that someone else did the business and got their film made and seen. It has happen with almost every successful film. I can almost note which films are going to be successful based on how much hate comes at it.

“Ashes of Eden” has suffered a bit of this “Hate” as someone has added (usually via multiple accounts)… a series of 2’s when voting on IMDB. Now unbiased with test audiences and such we know what we have and anyone who actually watched the film I think would agree that they would never rate it below a 5 (on a scale of 10) unless they had other issues. I tried to explain it in a recent production meeting like this… People are quick to support if they feel they are doing a mercy favor such as buying girl scout cookies or going to see some hobby film to support an unlikely dream. But when that given support becomes real business and adds to the commercial power of an individual or group – some of that support dries up. The truth is that many artists don’t like to see others get ahead. I saw it in the actor slums of Hollywood my 1st trip out west. I had people saying to me, “You’ve done more in two weeks than I’ve done in two years.”  Really? NEWSFLASH – Group hangouts whereas you bitch why you can’t get ahead or why you didn’t get cast in this or that WILL NOT get you ahead in our industry. Same goes with whatever industrious hater is spending time doing the data entry (I know I’ve done my share of data entry) trying to knock someone else’s business and/or art. IF that person spent the same amount of time refining their own craft or looking at more effectively marketing their own craft – those people would be much further ahead. The HATE effort might make a few people go see PLANET OF THE APES versus our film but on the overall stage we’ll just grow further ahead because you can’t beat good word of mouth. If that person(s) is using our success as hate fuel – it will only get worse.

I honestly, sincerely do appreciate true success from other deserving people. When the art is good, the process to get that art is done fair and it’s executed in a business way so that it can benefit the entire group of artists – I say GOOD JOB! BUT – Throwing together something subpar and wanting me to love it, like it or anything else just brings my fathers words to mind on half assin’ things. I do credit doers and motivated self-starters-  I just think some of that needs to be refined or they will not evolve and thrive in the professional realm. So IF you are a person who looks over their shoulder constantly or is trying to move forward but spending more time being concerned with others art/success you will likely fail. This causes only more blame and resentment and the circle continues.

I’ve been rightly criticized because honestly I don’t pay much attention to other projects unless I really like it. I’m extremely busy with our slew of projects and when not doing my business I’m enjoying people, nature and learning new interesting things about our vast world. If I can inspire a few haters to redirect their energy towards positive growth – all good. Watch the films and if that hate is what your heart speaks by all means write it. It might make you feel better about yourself by not taking accountability for your own lack of progress. Blame others if you need to but know you can’t stop real success. If you can’t control your own destiny you sure can’t control others. Why? Good example below put into soccer terms.

In soccer terms – if you are pulling a jersey you are likely mismatched against someone better and you are about to be owned.

“SUPERMODEL SHOWDOWN Costa Rican Adventure” launched on http://www.indieflix.com See AFTERDARK Channel and TONIGHT in Hollywood our host Nadia Dawn will be front and center at a party celebrating the release. The first three shows are running on Indieflix and the others will roll out once an audience starts to grow. Pop over to the party and the Indieflix site to check it out!

We have had more investors approach on some upcoming films and so once I get past this pick up we will start looking at a couple of new film projects. I look forward to seeing where the path will lead and what new artists we will work with in the days ahead.

Have a wonderful weekend and be good to one another.

“Don’t hate – create!”

Nadia Dawn will host a "Supermodel Showdown Costa Rican Adventure" in Hollywood TONIGHT

Nadia Dawn will host a “Supermodel Showdown Costa Rican Adventure” in Hollywood TONIGHT

DJ

Theatrical News & Talking CDI Updates

As I sit here sipping a bit more hazelnut coffee I ponder all the things we could touch upon this week. I also want to take a moment and thank all my readers from different countries. We are all cut from the same cloth just different mountains, trees and grasses. I just returned from running around this morning that included a stop at SEARS. I was stopped by someone I didn’t know smiling and pointing before asking my name. ASHES OF EDEN bringing in new fans and I love it. I know many friends, family and fans who went to (some are there now) in the theaters watching the film. It has been fun having one of the films play in our hometown/state. Let’s talk about that a touch…

In 2002 we shot AN ORDINARY KILLER and the only HD digital projectors were in California and traveling with the National auto show. We encoded for it and rented one of those traveling projectors for just under a week. We had the best theatrical run with 3,400 people in 5 days with 12 sold out showings and one still over 200 seats sold. We took those numbers to LA and at that time it would be a transfer to film and creating film prints. Shipping on those things was big $ and so P&A money would have to be spent. The thing is that we beat Harry Potter in that theater run but the cost of a theatrical was beyond us.

In 2006 we shot our smokey mountain western “Dean Teaster’s Ghost Town” and we ran it an entire summer in conjunction with a theme park. We sold steady but in a limited area but for many, many weeks. I would have loved to play more theaters but we refused to go back to DVD/BlueRay projection. The HD projectors by this time 2007/8 were only between 500-1000 in the USA and that was reserved for studio films billing the new Digital as they would IMAX or THX – bottom line too expensive still. 

Now it is 2014 and I’m happy to report most all modern theaters are digital and we now have an in-demand film. This run is a partnership run not a four wall (rent out) and we are able to supply content. The cost is more in line and now theatrical could be part of our revenue stream. We will be opening CDI Theatrical and looking back into the CDI library to do some special screenings.

I will be going with some friends tonight to watch what could be one of the last showings at Celebration Cinema. Remark that I said at Celebration Cinemas:) Also we will be playing the film in the Detroit area and beyond but you have to wait for the official word on all that. We also had yet another distribution deal step forward that includes some possible foreign. I’m just happy that we are at a level where we can bring high quality content in the same format as the studios. Stay tuned for much more CDI action to grace the big screen!

“Bestseller” pick ups are about all set. By the end of this next week we will be locked up. Now my one pet peeve of the week. Insurance which we’ve always carried from film 1 at CDI. First you need to acquire high end gear not the small cameras and so these vendors require this. Next – we carry protection for our cast/crews because this is the right thing to do. Now again because we try to do everything right, note I said TRY, it costs. I was taken back because a one day pick up quote was near the same rate as our 18 day shoot prior. Because a new policy has to be started versus reactivating one. Anyway, we will do what we must but again I would bet a slew of filmmakers out there are running without insurance. It’s all good until something happens and it will, eventually. So stepping up is just part of playing as a professional I say but to the many who want to call themselves professional – actions speak louder. 

“Supermodel Showdown, Costa Rican Adventure” was suppose to start streaming on Indieflix.com yesterday. I would love to hear from anyone who subscribes and watches the 1st three shows.  www.indieflix.com 

I had some good development talks this week and a few more investors interested in this project or that. So once I get past this final pick up on “Bestseller” I’ll be ready to look at some new projects. I’ve been picking berries for an upcoming wine batch. We shared some good homebrew and wine with my mother and friends at her belated Bday gathering. We smoked a pair of pork shoulders for 8 hours and that turned out great. Okay. Now I’m hungry. 

Have a great week ahead!

DJphoto-8