“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

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BRANDING Oneself and BESTSELLER Updates

It is a slightly humid Saturday in Michigan. We had a good amount of rain which meant morel mushroom harvest but also lawn growth. Slightly behind on our garden but we do plants vs seeds most of the time. I’ve had a very busy week finishing up BESTSELLER and happy to have this film releasing. It’s a major thing to say, I’ll oversee a film. You are accepting someone else’s money. Now you can’t always predict market appeal but you must make a product worthy of market. We have a taunt thriller and I think it will catch on especially with vacation goers and fans of the genre. Watching this film in a dark cabin in isolated Michigan/Anywhere will make a few hearts beat fast. Once the film kicks into high gear it will have people on the edge of their seats. We learned this reaction to the film from our media showing. So I’m excited to now let others have this experience. The 23rd will be fun showing in the old historic theater which will also host the afterglow. So as DVD’s are being made and the event showing draws near – I’m starting to slowly relax. After the premiere I will be talking to interested distributors on BESTSELLER, THE TERRORIST and a few other projects.

In other Film News-

I’m awaiting offers on a few films for additional TV play. Business is going good on many fronts. I’m as busy as I want to be. That said, I have had a few film projects circling and they are acting projects. If the right deal comes together I might step into a new role. I’ve been working business on “40 Nights” as post editing continues. We are going to start putting some “40 Nights” marketing materials (trailers and such) together following our BESTSELLER premiere. “40 Nights” is a powerful story and I can’t wait to show this later in the year. As the 1st of 3 biblical films it is a great start off film. I’ve been putting together my outline for my follow up biblical-era script. I love that writing process.

Scripts-

With writing I’ve been working on two other new scripts pending my mood. I’ve also started to update an older script that almost got made. I had positive updates on a script of mine under option. It is moving along that studio slow process:) So in between all this crazy business I find my moments to just write.

I often get asked to give advice to filmmakers so I will try to drop some here…

BRANDING –

In days of old where resumes were the 1st step followed by interviews people were careful about what appeared ON their resume. In interviews people often wanted to be on their best behavior and say the right things – Why? To get employed.

Now social media has invaded every aspect of our lives. As someone who hires cast, crew, vendors and such…I do occasionally pop over to someones social media. It is the most revealing of people in my opinion. But if/when you pop over – you see people who wear their every insecurity, displeasure, angst and so on    for the world to see it often plays against a person.  EXAMPLES

If they whine over every decision not in their favor in a public fashion to try to lobby opinion – WE HEAR – DON’T HIRE

If they complain how on the edge with stress they are and how they’re not sure how much more they can take – WE HEAR – CAN’T HANDLE PRESSURE – POOR HIRE

If they complain about their fellow employees constantly – WE HEAR POOR SOCIAL SKILLS – PLAYS POORLY WITH OTHERS

Can’t catch up, frustrated, behind, blah, blah… WE HEAR POOR TIME MANAGEMENT

I can’t every catch a break. NEGATIVITY, INSECURITY…

Even if some of these things are true to you – why would you shine a light on your weak points in hopes of someone hiring you? I find the honesty refreshing but many of you are saying to people who hire – DON’T STOP HERE – DRAMA BOMB IN FULL ACTION

It isn’t even talking coming from behind people’s back this is FROM THE HORSE’S MOUTH as they use to say.

RUDE, VULGAR, HATEFUL – it just gets laid out there. Often in the same sentence with their disbelief that they can’t get hired or constantly get overlooked. Back in the day some people took competitive nature too far and bad mouthed others. But now people bad mouth themselves by how they represent themselves.

Hey! If you are independently wealthy and don’t need to be hired – Richard Branson can say whatever he wants. Cool. But if you are looking to get hired – consider presenting yourself professional. One buddy of mine occasionally works with kids but his posts are often off-color and with adult language. I like to swear at times without a doubt but not in a social media post.  I don’t do it for shock value and feel public professional is better. I have films and fans of films – some that have adult language/violence and others that do not. I try to be respectful to audiences in general. My two cents. Just something for those of you trying to make a go at business endeavors to consider next time you want to let your fingers fly.

#$@@$#^$#& – OK. I’m going to get on with some other Saturday activities. We have another soccer match after having Mother’s Day off. I’m looking forward to that. I hope you all enjoy your weekend as well.

DJ

Private & Public BESTSELLER Showings & More…

BESTSELLER Premiere info

BESTSELLER Premiere info

The heat arrived in Michigan this week and I actually had the first mowing of the yard for the season. Also friend/associate Dean Teaster has been working his chain saw art so I have a nice pair of benches next to the outside fireplace and a tiki totem pole in one of the garden beds. The hops from last year have started growing and this week coming I need to prep the garden to plant. I had many great phone calls this past week including director friends like Larry Simmons (Locked in a Room), Jon Osman (The Terrorist), Shane Hagedorn (Ashes of Eden) to name a few. It’s exciting as everyone is starting to talk new film ventures. Planting seeds of creativity and growing new stories. I had many other business discussions and as many of you know we are in for many exciting updates in the weeks ahead.

Before we get into these exciting updates let’s take a moment to put something out there for thought, discussion, change?

I had an actor friend contact me and he has had some great work moving out into the market. As it is for many – he could still be ready for more and sooner vs later. This passion has to be controlled and not allowed to become desperation. It is sad because agency’s locally are not vetting projects hard enough. These crowd funded dreams are moving people into action well before they are possible. Casting calls, table reads and making people drive, spend gas and take time out of their life only to find they have a crowd fund with $25 bucks in it. That might buy pizza for a small table read. But why do agencies roll with these? To appear busy? To give their talent something to do? If you got a call once a month or every two months but it was real that seems better than a dozen BS auditions for pipe dreams. And I see self-proclaiming official film organizations promoting these social funding efforts. Why? It seems they should be hosting business workshops to educate filmmakers. Not promoting hobby handouts that almost never come to be. I know these are harsh words and only those engaging in this behavior will be angry with me BUT others of you know it to be true. I can scroll right past or unfollow something (true) but the content brands your organization. Your agency. I see people using a cause to try to get money from social funding but still no business accountability. You want to help? Do the work. Start a non-profit. So I had no answers for this friend – just “it is what it is…” I would have them contact your agent with a script and offer when fully funded. Stay home and eat pizza.

Onto business…

TODAY is a special invite showing for a few dozen people associated with the film BESTSELLER. The film is DONE:) That almost sounds odd to say. The project had a lot of issues prior to CDI getting involved but now that seems to melt away as the project is ready to show the public in two weeks (May 23rd). These two showings are being done in Christopher Knight aka Jonathan Rand’s home town and at a beautiful historic theater. We will be announcing some other play dates on the 23rd but also DVD’s will be for sale from Misery Bay starting on the 23rd of May. I’m happy that this film got the professional finish it deserved. We have long-term plans with Misery Bay and that is built on solid business. That is something I talk about here often. When good business is done it creates job opportunity for a lot of people. When bad business is done – just the opposite. Poison too many wells and you cannot support an industry. I will say it again here – We make errors in our business BUT we are sincerely trying 110% to do things the right way. And I see others that don’t even make the attempt – hard work will win the day over and over again. That is TRUTH. So a great heartfelt thank you to all the hard-working cast and crew of BESTSELLER. It is time to share your artistry with the world.

THE TERRORIST is a NYC based thriller that I co-starred in and helped produce. I got to watch the final film this week and it was great. It also has had quite the journey and is now ready to be seen by audiences worldwide. We are starting to show distributors who have been waiting – this month.

I actually have to turn quite a bit of attention back over to distributors – I’ve been focused on BESTSELLER in these final weeks. I also got a some feedback from a TV licensor and it looks like finally next week we will start to close on a few new TV deals.

“40 Nights” is creating lots of buzz. I released the 1st interview for the film here

http://www.examiner.com/article/michigan-s-own-dj-perry-talks-about-biblical-40-nights

the film is in editing and moving right along. I’ve also started releasing some stills as pencil drawings on the “40 Nights” Facebook site. I think it introduces several elements from the movie without giving you the full on epic look…YET:) I’ve also started my research on my next biblical that we have to do for Lightworx Entertainment and so that has been fun. I’ve also been finishing up a couple other scripts and in talks with some production groups on others. By this I mean, they work in association with CDI to produce a script from our vaults that has distribution.

I’m going to cut this short as I have to prepare to go up North today and share BESTSELLER. I just ask that the technology gremlins stay far away:) I’m looking forward to seeing some old friends and enjoying the show as an audience member. I hope to see some of you on the 23rd for the first public showing!

Have a great weekend and Happy Mother’s Day! (On Sunday)

DJ