“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Posts tagged “beets

Casting, Candleberry and Create VS Hate

IMG_1386.JPG

The first snow of mention kissed the ground last night. It’s beautiful and welcome at least for a while. The harvest was finished yesterday with the pulling of the beets. A final mulch and mow and stowing the last of the yard items until spring. This morning has been all coffee (BREAKING update) I may have a new coffee sponsor – stay tuned. Speaking of sponsors, this morning has been wonderful with coffee and The Candleberry Candle Company! They have been a personal sponsor for a few years helping me find my mindspace to work on scripts. My zen to keep patience when dealing with accounting and BS technology issues. OK. Let’s be honest on that front. 98% of my technology issues are with my technological issues. From my earliest days of friends playing with the video camera – my buddy Darrel was always the camera guy. He could get the camera to roll back to the right VHS frame. We didn’t have editing back in the day. We shot one take in order. Boom box on set was our music. Those days were fun and free. Of course being young without the daily adult issues was more free. I cherish those days beyond words. I’ve worked hard to establish a worth in our business and I can’t just play. It reduces value and being part of something “bad” (maybe still fun) can make you go backwards. I’ve got management pushing me up into the larger films. I’ve got a few studios that have taken an interest in developing my branding. I still have fun when playing on set now – it just has to make sense business-wise.

"Don't Hate - Create" - DJ Perry

I had a funny message a few weeks ago but I was too busy to really even address it. It was from a filmmaker whom I had heard all good things about. Previously they had expressed to a mutual associate that they wanted to get a script in my hands. It was in the thriller/horror genre as I recall. With good recommendations behind them I even thought a future collaboration might be possible. I have a few horror scripts with interested distribution and foreign sales waiting. It has to be the right director and the project just is not front and center right now in development. They were working on a script and we inquired about bringing to the table scripts that made business-sense because business was there. I recall the idea being just lukewarm. Lot’s of people have their own scripts to do but if distributors/retailers don’t want it why shoot it? So fast forward and coming from Yuma shooting “40 Nights” I recall getting a script and reading it at the airport. It wasn’t bad as I recall just not anything I was into doing. Maybe I needed time away from playing Jesus before heading into the dark side again? But whatever reason – it was a pass. Now under some odd screen name I got contacted and scolded for talking SHI$% about their script and making a Jesus film. OK. They wanted to twist a dagger with a “So and so also just made the same Jesus film…” 🙂 First, you have not seen our film. Second, that is like saying, “someone else made a film about a haunted house” – okay. I’ve had rocks thrown at me for years and I’m okay with that. It is a badge of honor and respect – some of my celebrity friends have all confirmed – when hate starts you’re getting success. Now, when I got around to reading this message I wasn’t mad. To me, I saw a frustrated artist who took my rejection of a role as a rejection of his art.  Not true. I almost reached out because if he is a good artist this kind of negativity leads to career death. I can say that because I’ve seen it. That was the funny thing about our screening of “An Ordinary Killer” last week. A perfect movie? No. Art is subjective. It did sell out 12 of 13 theatricals, USA/Australia distribution and played on ABC. We made that film 13 years ago. WOW! And that was our 5th CDI feature and the library is much larger now. The point is I want people to succeed but by good business and hard work. No shortcuts and half-ass business. People who know me will say that I give you an honest opinion. I’ve had lots of experiences in our business and while I learn something new daily – I’ve gathered a good amount of knowledge.

Terry Jernigan and DJ Perry in "An Ordinary Killer"

Terry Jernigan and DJ Perry in “An Ordinary Killer”

RESPECT. I’ve given it and had several good advisors and mentors.

IF YOU GIVE IT – you too can learn, grow and thrive.

That one communication was just a good example of how not to build bridges. You get feedback and you get defensive – that shuts down any respectful communication. Do I practice what I preach?

1st official teaser poster from the 2nd film in the QUEST Trilogy

1st official teaser poster from the 2nd film in the QUEST Trilogy

CHASING THE STAR – On Friday Bret Miller, our director and I, concluded a three-hour plus script meeting.  I’m happy to say we have draft 2 with the directors input. We moved a few scenes for pacing and flow and he had a few ideas that we put in there. Our distributors had purchased a suit and we were giving it a tailor. It is exciting and so that will start to go out next week.

On casting we’ve been looking at several reels – most on the west coast because we’re limited on flights. We also fly in several of our keys because that is just as important. They are stars on the other side of the camera. Funny. In Michigan I hear complaints when films come in and bring their keys. I will once again get back at them by bringing some of our Michigan keys. I can’t bring everyone and that is a hard balance. But once again some of us will depart Michigan in Feb for Arizona. Maybe that is why I can enjoy the snow.

"40 Nights" - the 1st film in the QUEST trilogy.

“40 Nights” – the 1st film in the QUEST trilogy.

40 Nights – This week my goal is to pull in the intro sequence and VFX. Sound design is closing up and our director loved the direction. The music score is also coming together. We released a teaser that used a snippet of music.

The symbol of the KNIGHT CHILLS franchise.

The symbol of the KNIGHT CHILLS franchise.

We’ve been re-mastered the CDI library in prep of some new VOD, foreign, TV deals and a possible CDI Online store. The book/DVD deal on “Knight Chills” is signed and some PR will release on that.

DJ Perry & Shane Hagedorn on set "Ashes of Eden"

DJ Perry & Shane Hagedorn on set “Ashes of Eden”

I thought some PR from our distributor was coming out on the “Ashes of Eden” TV deal. Something for next week! Closed caption deal on “Donors” releasing Feb 02. “Bestseller” is playing Grayling, MI Dec. 10th look for a new event page and updates. The national release date on “Bestseller” might be March 02 but we’re trying to confirm. I will confirm that artwork is being done and I’m looking forward to that.

Script, script, scripts… – I signed an NDA and had a book sent to me that will be followed by the script. A studio I’m working with sent me a script that they want me to star in. Also another couple of projects to consider/talk about  – one is a TV show reboot and the other a major film on par with C.U.J.O.. That project is moving forward and looks to shoot in 2016. I will say more when I can.

My alumni school

My alumni school

Let’s wrap this up. I’m going to watch MSU and maybe read a script.

Enjoy your weekend!

DJ

 

 


HAPPY HALLOWEEN! Balance, Bestseller and Being Busy

Momma and me

Happy Halloween! This day reminds me of early days plodding around in our neighborhood usually in the damp drizzle bravely approaching dimly lit houses. We transformed with our costumes, one that my mom or grandma (If major sewing was required) helped construct. Mom made sure we had our share of classroom Halloween treats and Halloween parties at the house. Later years brought howling at the moon and we were drawn more to the attractive outfits of the ladies versus the haul of candy. Yes. Priorities had shifted. I love Oct. 31st because it’s the portal into those longer, darker, self-introspective days of winter. The harvest has mostly been collected (we still have beets in the ground) and our dwelling and self are both being prepped for the much colder days ahead. Often in my later years the movie sets have taken me away at this time. The beautiful change of season is highly sought after by filmmakers. I’ve been in the Smoky Mountains, India, and various locations on this day  This year our timeline is full with multiple screenings and the final month of post-production on our film “40 Nights”. These films we’re doing have distributors and retailers waiting and so this timeline is VERY important. I had a good couple of weeks of the actor-self feeling like a beast in a cage. Add in the time off from soccer (my body thanks me) whereas I’m not getting my weekly BATTLE lust and well…it left me seeking my balance. This day is one of great re-balancing. It prepares one for the months ahead. We have much to do!

DJ Perry as Jesus in the biblical drama

DJ Perry as Jesus in the biblical drama “40 Nights”

One thing we’ve been seriously doing in preparation of our next feature, “Chasing the Star” is seeking the right director. This is an important task just like casting and crewing. Every artist is an important part of the whole. This is also an interesting process because this is #2 of a trilogy. The right person has to align with the script and also be producer friendly. Business does trump in the non-hobby filmmaking world and so you need someone who understands that. In no way does that mean that business is a hindering factor – just is a factor. Often it never even becomes an issue. Just when it does you want a director who is on board PRE-filming. Each director is looked at for their experience and connection to story. Lastly, they must possess qualities that are of a respectful, grateful and appreciative nature. One film can change everyone’s life path.

Many first time filmmakers never make that second one because it is truly a task not for the weak. Those that continue to grow are the ones that learn collaboration and compromise within a business structure. I’m happy to say we’ve found our director on “Chasing the Star” and will be announcing in the days ahead. Congrats! The CDI tribe welcomes you.

From the motion picture

From the motion picture “BESTSELLER”

“Bestseller” is having a Nov. 1st showing in Owosso, MI and I will be attending. It is at the Wrought Iron Grill and shows at 6:00 pm – I hope to see some of you there!

The detectives and their snitch confront some dealers in the park about the death.

The detectives and their snitch confront some dealers in the park about the death.

Our next CDI art mixer at Sanctuary Spirits with Red, White and Blue Project is Nov. 19th in Grand Ledge, MI. The film will be “An Ordinary Killer” filmed entirely in Michigan.

This concludes a great week of meetings that included book and comic book deals, soundtrack/VOD talks, touring discussions and several other interesting developments happening with our CDI library.

I’m waiting on a new “C.U.J.O.” draft along with an action script that the studio wants me to look at. I had a great talk with a producer who is doing westerns and we’re looking at collaborating. Also had a surprise phone call from a NYC area director who is sending me his book/script for a film they are prepping to shoot in 2016. So not sure which and when yet but I will be back in front of the camera at some point here soon. So with that I’m enjoying being home in the fall.

I’m sure I missed a few updates but I’m updated out:)

Be safe on whatever path you’re on tonight.

DJ


Film in Michigan, Financing and the SECRETS

What a great week. We had some good rain here at week’s end which has been great for the garden. We ended up with tomatoes, beans, peas and beets planted. I also had to fortify a wood tee-pee structure that has veggies planted within. I had to make sure our dogs could not get in and dig as they so love to do. I also have been doing some work on the two-tier pond. All these things play into the overall as it provides a great atmosphere to sit and take biz calls. This week I had some meaningful talks with my management, new filmmakers and also a few distributors. Let’s look at a few project updates…

BESTSELLER

We also just concluded our BESTSELLER theatrical run in Grand Rapids, MI to some great response. The film is about to move to additional cities and I’m glad that so many want to see it. I had several great communications from audience members and I’m happy that we as artists did our job. People are being thrilled by this Michigan based thriller and we are all…thrilled.

ASHES OF EDEN

The distributor has announced the official release date in October and showcasing the new DVD art. It’s starting to appear as a pre-order in select retailers now. We will promote these rental/retail sites as we get closer.

40 NIGHTS

This coming week we’re preparing to sit down with our FX supervisor and plan out the required shots. We will also tweak the final film edit as we plan to move into post sound in July. We’ve been pulling promotional stills and have started working the 1st trailer. I’m excited to watch this one move down the production line. Stay tuned!

DJ Perry as JESUS in 40 Nights

DJ Perry as JESUS in 40 Nights

FILM IN MICHIGAN (My Opinions)

There has been a lot of news and anger flying around about the state of the filmmaking in Michigan. Now dear vendor friends such as David Lowing, lumber yards, hotels and many more such suppliers will certainly suffer some loss with the incentives gone. I see many people seriously upset about the tax incentives getting nixed. My initial hope was that the incentives would focus on the development of FILMMAKERS.

Education?

Previously I had helped construct a program whereas the arts (filmmaking) could be put on par with sports at the university level. Our program was well received by everyone from president down until it got to professors. Too many wanna-be chiefs with too little actual experience. TRUTH.

Maybe Government could be the answer?

The hope with the ideal government program would have been to assist business-minded (Read that part again) filmmakers to get to the next level. Controlled grants or matching funds programs for film corporations operating in Michigan for 5-7 years. Again I have many ideas on how we could have developed our creative force here. But importing was the agenda set with our incentives. Some of our best people on both sides of the camera would only find use as back ground extras, van drivers and production assistants. Good if you have zero experience and want a peek within – but these people I’m speaking of are highly experienced and working in non-challenging studio positions.

Filmmaking Added to The Vocabulary

All that the film incentive did in my world was make the word filmmaker legit in our state. When I started out we only had a handful of narrative filmmakers. People who didn’t recognize the industry in Michigan now saw enough headlines to put the word FILMMAKER out there.

New Growth

I think every young person unclear about what they wanted to do with their life loved the idea of filmmaking. To play with technology and create stuff to impress other people is enticing. But the business of it is not nearly as fun for most and that kills most careers. They don’t teach the business like they should.

Advice

SUPPORT THOSE THAT LOVE THEIR STATE. These people will plant and nurture seeds.

SUPPORT THOSE WILLING TO SUFFER THE HARDSHIPS OF LEARNING THE BUSINESS OF FILMMAKING. (Sorry social funding/hand-outs don’t count) ACCOUNTABILITY IS SOMETHING THAT MUST BE LEARNED! Mentors from the business community please help these people.

Interconnected

EVERY failed film project in our state that wasn’t self funded (By the artist) HURTS the whole state industry. Those that have disposable income to invest (Note they made their $ not begged for it via fundraising) will recognize a solid business plan. They see some of themselves in this young upstart. NOTE TO MANY – They also can see through BS. Many failed artists think they were/are smarter (in biz) than everyone else – they are not. The person who is being invested in is just as important as what is being invested in.

Character, integrity and responsibility. (People invest in this)

Peer Accountability

Artists need to hold one another accountable. But unfortunately for many in the local scene the worst offenders are also some of the best networkers. (Kind of) This often creates a fear of being blacklisted by the local networkers. But in my experience these people are rarely associated with the best projects. Why? Experienced people explore before hiring. The projects that do end up with these people are often not something to be missed – chances are strong for a disaster. I like to call it dodging the bullet. I’ve almost signed onto a few projects that I would have regretted.

Investors

Now – when an arts supporter/investor takes a burn on a venture they will surely communicate that to a wide circle. It may be it on the 19th hole of a golf course or some charity function. Often an industry/community can get defined by some of the worst participating in it.  I have seen official statements made by individuals that I know – they don’t speak for me.

Respect earns Respect

When someone refuses to RESPECT and take the challenge of producing serious thus creating a mess – the insecure masses are still there to smile, hug and handshake at their next mixer. These fiascos mean that Michigan filmmaking has once again been defined and not in a good way. That’s why Michigan cast and crew are mostly not respected – I know that as truth as someone who does a fair amount of west coast business. I’ve fought the “Backwoods Michigan” view held by others my whole career. It was easier back than to defend the lack of work versus incompetence of work.

How can we improve this?

DON’T BE AFRAID TO SAY – NO! If the biz doesn’t add up say – NO.

Too big of a script, too little $, too few days – SAY NO PRODUCERS! You can’t remake the laws of the universe. People accept impossible tasks and I have to think it is for the paycheck. It’s like if you knew the ship the Titanic was going to sink how much would someone have to pay you to go for a ride? How much to charge a live firing squad?

EXAMPLE:

I have one project I co-starred in and finished all my scenes several years ago. It’s stuck in that in-between HELL. The result of a fight between the management entities of the film project. It’s hard because of all the hard work that many artists put into that project/film. I feel bad for all the artists but even more for the investors. They are victims of bad business. As just talent I just have to let things be.  As a producer I wish they would have found me. If I had said, yes – they would have a film on schedule and on budget.

More Advice

If you can’t manage a group effectively – DON’T PRODUCE. I could not be a DIT on a film. So I don’t accept a job as one. Same with producers but it is a flashy title and so many are drawn to it – moth to flame.

If long set hours are not for you on a non-union crew job – SAY NO.

I’ve just allowed my thoughts to roll out but I think in summary I see the death of the film incentives and perhaps office as a new beginning. A new chapter could rise from the ashes. Let the fly-by-night people seek scraps from another table. Once the grumbling stops creative circles will start to look ahead.

CDI

With the exception of when a script requires a certain location – we always consider Michigan. FACT: Collective Development Inc. will be making films in Michigan and incentives and/or film office is not required for us to do so.

As you form your circle of filmmakers – dedicate the time to learning to do it right. I heard a story this week that a film group didn’t want to learn SAG union paperwork because it was too much red tape. I’m not a union cheerleader but what is “too much” to advance your career and learn? Learn the process!

HOLD your people accountable! Producers hold your cast and crew accountable. Cast & Crew hold your Producers accountable. We all make mistakes and set life is NOT a vacation or PERFECT but stand accountable.  A full cast and crew should not have to lodge in one room – Poor planning. Tents are not acceptable crew quarters – Poor planning. Late. Unprepared. Lack of pre-production – failure is worn by all. Failure is a step towards success ONLY if you don’t keep making the same mistakes.

The Secret

I hear people asking about my SECRETS – The SECRET is if the business doesn’t add up – pass.

Inexperience in key areas + unreasonable schedule/script = PASS

Someone with a track record of bad producing = PASS

Dodgy answers or avoidance of answering questions directly = PASS

No plan of action after film is done “Get into some high-profile film fest” = PASS

If nobody would say YES to a poorly planned project they would be forced to re-evaluate a project and make modifications. Respect. Accountability.

Wrap Up

The incentives can come – go – come again and I truly won’t miss a beat. I’m a filmmaker who works with talented artists. I always strive to make things better. We make mistakes and try to always correct and learn from them. I hold EVERYONE of our artists on a project accountable and hire problem solvers not complainers. Your time working with us can be one and done or decades pending what YOU do. (Or don’t do)  I may not be everyones friend but those artists that I work shoulder to shoulder with – who respect their contributions and take pride in their final work – we all share something greater than friendship. Craftsmenship. A tradition of storytelling. We share that film as our collective work at that point in our lives/careers.

I had a lot of words and I tried to put an order to them. We have a family event this afternoon so I’m going to bounce off here. These are but my OPINIONS for those that wish to read them. You can apply these principles despite what state or country you live in. Artists are an insecure lot and that gets exploited so often. But work hard and believe that your artistry will find the proper outlet. Just remember you are more often defined by what you say NO to versus what you say YES to.

Have a great weekend!

DJ