“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

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Set the Pace & Win the Race

Another snowy day here in the Michigan with -11 temps so staying inside and focusing on work has been easy. I’m tempted to discuss a few issues I’ve observed as of late – but I don’t want to dwell on other’s negatives when we have so many positives unfolding. Since this blog is to help others grow it would not be interesting to just talk about the roses. My opinions are based upon my years of experience and you all are free to explore my filmography if you wish. I think some of you are here because of that and if so – I thank you. I will let my past work speak for my expertise in certain areas.

Now often observations are not always appreciated especially if they put something in a shaded light. Many about would rather the subject(s) stay hidden in the dark. I say, if they don’t affect my endeavors I guess they are fine residing there. I know that human nature when focused upon accumulation of material things or accolades  has a very USE, USE, TAKE, TAKE mentality. I’m often hesitant to spend precious time on people or endeavors that drain and take but do not return the same energy. I’ve had a few people successfully drain like this for a short period until they are just cut off. I’ve had people literally say, “We’ve gotten all we are going to get out of myself and/or CDI”.  Oh, had these people been sincere so much more could have been available. Why try to steal crumbs from the floor when if you had been sincere I would have invited you to the table to eat and drink your fill?

Additionally, I’ve also spent precious time giving council and encouragement to some only to have that kindness forgotten when one cannot face the shame for their own poor actions. It’s as if you don’t invite someone to a party if they know the dirt that was swept under the rug. Actually I don’t mind missing most social events these days but it is the thought that counts. A common statement but a true one that really defines the character of people. I wish all people well but I know certain actions and character traits will not lead to real success just temporary appeasement of the self-delusion. I will end this with one of my favorite sayings that almost always holds true, you reap what you sow.

Now let’s see what is growing in the garden from the seeds we’ve sown.

– I’ve recently completed the script on a powerful little film that has already gotten distributors making offers. It is a passion project and smaller in scope but I have no doubt the impact it will have. It will shoot in AZ and we will soon be doing some casting calls. I wanted to let people know we will be using the new IMDB Casting as we are now associated with them. Among the castings I will say that I will be looking for powerful pre-teen actors – one that could pass for a young version of myself. If you fit this description feel free to email your reel to me directly. (perrydj@aol.com) A formal press release on this project will be forthcoming.

Speaking of press releases you all should be on the look out for new releases updating on the progress of “ASHES OF EDEN,” “BESTSELLER,” “DONORS” and more…

Marketing and poster work is underway to give the distributors something to chew on. The 1st rough cut of “Bestseller” is done and so far the footage is looking great. I’ve previewed the first hour and the smile on my face is because we’ve got a very engaging film. “Ashes of Eden” is near the end of post and that film WILL move you with the emotional performances. Shane Hagedorn and I have been having lots of discussions on all aspects of this film. Stay tuned for many bouts of good news about this film including possible foreign theatrical releases.

There are many new talks with distributors over licensing and development. I think this month we will be announcing new distribution territories. Last month saw the release of “Locked in a Room” to Germany, Austria and Switzerland and on March 28th “Darkest Night” will release to the same market. With a half-dozen of our films in these territories our fanbase over there is growing quickly. There will be more to come so thank you so much to those foreign audiences for allowing us to entertain you.

Domestic sales continue on several of the CDI associated films like “Deadly Renovations,” “Darkest Night,” “Locked in a Room,” “7 Stones” and more – so if the snow has you inside please consider taking a watch.

This week has more meetings over our TV series “Supermodel Showdown,” a new CDI film association underway and multiple licensing talks on many of the films in the CDI library. I’ve also been recently hired to write a new film script set for production in the near future. We’re not ready to discuss this property yet but it has been an extremely FUN script to write and will be an even more FUN film to shoot:)  It’s an exciting time at CDI so once again thank you for the blog read. Every Saturday I will post another so if you think someone else can take something from these writings pass the blog on.  Now get to work:) Remember, the fastest runners never look over their shoulder. Just keep your eye on the finish line and MOVE AHEAD!

DJ

PR, POLITICS and PREMIERE TALK

It looks like here in Lansing, MI we avoided most of the crazy weather. We had a little wind and snow but overall the sun gave us some melting.  It has been a busy couple weeks and I’ve just got to keep my patience and zen as many deals move about on the chessboard. I’ve had a few projects move a touch slower than I wanted but I will be happy for what did get done versus what did not. Let’s look at some of the positive steps taken in this past week. Before we get into that I will vent off on a small issue. IF you are a university who is making your money off film students in a film program. IF you make a solid film that really showcases good production value, performances and direction. The university SHOULD invest in promoting its own program. PROMOTION = ENROLLMENT = $ for the UNIVERSITY. I’m not going to waste too much time on this topic but I’m never surprised by people’s shortsightedness.

Also I’m surprised (No I’m not) that when local media is trying to promote a city/area to inspire others how only the hobbyist get recognized. What happened to real journalism whereas you seek out the real story. In our area it use to be our local media was only interested in local community theatre and now they are focused on local hobby filmmakers. Now you can give recognition to these aspects but they do not represent the professionals. POLITICS. To be direct it is why I like the business side of things. IF your art is good it will find an audience and sell. I feel as if these organizations and projects that put equal importance on SHOW & BIZ should be highlighted. Now for a long time now I’ve been content making my home here and that is good enough for me. Michigan artists are undervalued often on the world market and much of it is because many are seen as “Community Theatre/Hobbyist filmmakers”.  When the films and filmmakers that are making real business endeavors are overlooked for some social media panhandling a $500-$2,500 film that won dozens of remote festivals that never will get major distribution – it brands us. Now I consider myself MINOR LEAGUE so let’s get that straight. BUT we work hard to recreate a growing business like what Motown, Two Men & A Truck and many other business pioneers worked so hard to do. The worried parents of these starry-eyed filmmakers would be emboldened and given hope when they read of other business filmmakers making a solid go of it.  I’m content living below the radar most of the time because it saves me from the constant “I’ve got a great idea for a movie” talk that follows me. So let’s get onto some business updates!

A few months ago we saw our Civil War film “Wicked Spring” release into the German, Austria and Switzerland market. Now following that we just enjoyed a Feb 21st release of “Locked in a Room” to that same market. And next month March 28th will see the release of our 1st international collaboration “Darkest Night”. Also “Darkest Night” released recently to HULU PLUS and so that will help reach hundreds of thousands of new viewers.

Our CDI sales team is working hard engaging in talks with many new foreign territories. Also many great new deals are being negotiated on new upcoming product. “Ashes of Eden” has several buyers interested and once we have our finished film we will start that process. New poster feedback is being gathered from readers who can vote on http://www.ashesofedenmovie.com . Also our premiere is being discussed and we should announce on that soon. So look for a cast and crew premiere that will happen followed by a public premiere and theatre run. We’ve got excited interest from several distributor/studios in this film and our most recent ‘Bestseller”.

“Bestseller” is about done with the rough cut. I will be calling our editor today to get an update and soon we will screen the rough edit. I’m excited about this project and I think it will be a high intensity film. Patience:)

“7 Stones” is out on the market both streaming VOD and DVD so check out this powerful little drama.

While overseeing post work and sales I’ve been engaging in some major screenwriting action. I don’t promote this aspect much but I’ve been paid multiple times to pen original scripts and adaptations from books. I’ve had projects optioned ($ against a sale price) –  and I’ve had projects purchased and produced. I just finished a pet project script that I’m developing with an old school friend. Let’s just say that fans of “Book of Ruth” will be very happy. I’ve also got another script on deck to write after after that. The contracts are approved just need to be signed this coming week. I may also be taking on yet another project to write in the wake of an option/purchase agreement made with a studio in Florida. Some close to me know my furry boy Luke had knee surgery and so it has been good to hunker down from the cold and enjoy writing.

Also I’ve been doing some major internal CDI structuring with our accountant, lawyers and a film archive supervisor. All the CDI projects need to be put to digital to make it easier for delivery on all these new sales. This is again the BIZ side that has nothing to do with the artsy-fartsy aspects but it is what separates the professionals from the hobbyists. I love what I do but I don’t do it for just fun – I do it as a career. Therefore bad communicators, slackers, excuse makers will not find a home at CDI. Nothing like having your hard work and efforts wasted as something sits in limbo for years OR a film that lacks business structure leaving you with a well done home video to show family and friends. I’m happy that we have some new hardworking blood rolling with the CDI tribe. It’s quite an eye opener when they discover there is another way to do things. There is a better use of time and energy. Do we fall short and make errors? – Of course we do. But how many are really STRIVING! WANTING is NOT STRIVING. I mean really giving that extra effort at every turn that gets recognized. I’m talking about taking that pride in your work. Trust me, I know the difference by looking someone in the eyes. If it is just a JOB to you – find another industry because there is easier money to be earned elsewhere.  REMEMBER actions always speak louder than words.

ACT LOUDLY!

DJ