“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Posts tagged “easter

Spring Updates, Spartans & Showcases

Usually I’m posting my blog first thing in the morning but I had a full morning of other activities and so now here we are together. I apologize for my tardiness:) I will give a few updates before my alumni school Michigan State University starts their tourney basketball game in a short while. My thoughts have been on spring and so many things are happening that I feel very optimistic about. I will pick a topic that ties into a few events of our own.

FESTIVALS

I love that film lovers can be exposed to product that is not direct mainstream and is often a showing ground for developing filmmakers. What I’ve learned in almost two decades of filmmaking is that they are great networking opportunities. Many ongoing relationships between writers, directors, producers, DP’s, actors and so on – start at festival events. I met fellow filmmakers at a NYC festival years ago and we ended up making a film in Mexico together. So when creative minds meet good endeavors can come about. Now on the other end – overspending on many, many, many festivals in the name of marketing versus going directly to distribution/licensing to start capital investment recoupment can be a mistake. IF a distributor does not like a product it does not matter how many small festivals you won – it won’t help you. There are only a handful of festivals that attracts buyers and even inclusion into those festivals does not assure anyone distribution. As a matter of fact only a very small % at those major festivals get a deal. Now I’m not saying don’t do any festivals because playing to a home crowd who often assisted in the making of the film is good. Targeting a few horror festivals for your horror film is not a bad thing. BUT a grand tour of festival partying that might see tens of thousands of dollars being spent vs returning on the investment is…well you do the math. We’ve seen a surge in festivals in the past few years and so the wreaths or laurels or whatever they call the “award logo” has lost a lot of value to distributors and even to audiences. SUNDANCE and a few others such as TORONTO has kept their value. Others will perhaps grow to become major festivals – I’ve watched that evolution first hand in my own home town with a pair of festivals. I’m proud that our ASHES OF EDEN movie will play first to the local Lansing audience. We used cast and crew from around the state of Michigan but it’s especially  nice that 3 Lansing area companies created this moving film. Often a lot of talk is centered on Detroit or the West side of the state but I think people will start to realize that right here in the heart of Michigan (LANSING) – talented artists exist. With ASHES OF EDEN, we’ve been given the great honor of closing the festival. You can follow here http://capitalcityfilmfest.com/info for updates. I know that we are working a deal for cast and crew and our sponsors to be given tickets but many family, friends and fans will want to know how/where they can buy tickets. That info will be coming to that festival site soon I would guess.

On the same day (April 13th) REALIZISM will play in the afternoon.

http://www.grfilmfestival.com/schedule/short-narrative-block/

REALIZISM, a cool short will a big message!  I truly LOVE my role in this film. It has me playing a touch comedic which is something I really enjoy. Mitch Nyberg directed the film and it is truly worth a watch if you are in Grand Rapids. If you want the double dose you can get in your car and drive to Lansing!

The interest in licensing films from the CDI library and our new arrivals is in full swing. I’ve had great talks last week with a few major TV networks. I can see the doors opening and that is good news for several of our products. You all will be getting many new announcements about our films playing in different territories, TV networks on various platforms. We just got word that the Afghanistan doc “Outside the Wire” is fully delivered for VOD and I will be announcing  where you can watch this powerful piece once I know.

Here is a current example from PR Newswire

http://www.prnewswire.com/news-releases/ups-two-week-celebration-of-easter-presents-the-greatest-stories-of-the-bible-251413651.html

BOOK OF RUTH, JOURNEY OF FAITH our hit biblical film is part of a BEST OF two-week showing of faith films with this Atlanta-based network. We might have some other exciting news forthcoming on the biblical film front. Look for some PR from us around Easter.

Also 180 degrees from this news – our Philippine based horror film “Darkest Night” releasing into Germany, Austria and Switzerland on March 28th, next week!

Our sales team is also working on some theatrical showcases that we will be announcing soon. This will basically be a once a week theatrical showcase that will go on for several months. We also have new reps in India and possibly the UK to help facilitate dealmaking in those territories.

“BESTSELLER” is about to start PHASE 2 of editing. This will be an intense polish with our director. I’m looking forward to getting you all a 1st look at a teaser here soon. I’ve got distributors begging for a 1st look on this film as well. I’m extremely happy with the 1st cut and so it is only going to get stronger.

“DONORS” the feature thriller starring Niki Saletta, Russ Clark and myself will have a premiere in May in Yuma, AZ. I will have more details on this in the coming weeks.

Aside from that – I’ve been putting the new desk to work on script writing. I just completed a film I was hired to write and what a joy that was. Another property of mine that’s been optioned by a studio – just paid their next tier option. (This is when a company pays increasing amounts of money for the exclusive rights to a property) They also reported pre-production is close at hand. You know this to be true when the option checks keep coming. Once in pre-production, a full purchase deal is executed, the film is assigned over and they move into production.

Following some of this success, I’m actually looking over the 20 or so scripts I’ve held back. I’m looking to see what films I can sell off. Basically, If I don’t see the script as an acting vehicle  I might as well sell it off to someone. So far this revisiting of script properties is turning into another good business venture. I’m in talks to pen another script as we speak. I’ll keep developing this avenue because I really do love writing.  My coffee, my imagination and I’m good to go. So if you are looking for a certain type of script or need something written or adapted – bring your check book and let’s talk.

OK. It’s about time for me to relax with a RED EYE (Look it up) and get ready to watch MSU! WE ARE SPARTANS! This is the part where I scream and kick someone in the face right into the pit of DOOM!

Have a great end to your weekend!

DJ


Easter Sunday and Good Advice

It was a long week of business and this weekend has been spent largely helping someone move into a new home. The Full Moon shone bright through the trees Friday night and I think it helped to recharge the batteries. Outdoors the beauty is everywhere as everything seems to be in process of bloom. I’ve been working the yard and enjoying a fire in the pit. The garden is being cleaned and prepped for new growth and that is how I’m taking the day. We should all till our earth to our own gardens and prepare for that new growth.  My mind is trying to relax away from the many deals that are in works but not quite complete. Last night on TED (A series of lectures by experts) I saw a good talk on trial & error. It is a process of tweaking that will eventually distill a process or product down to a sound effective piece/process. That is a lot like our own business model in filmmaking. Every project we’ve done has had good and bad elements that come into play. Both are important in gaining experience that will eventually take you to greater heights of success. I look at how much I’ve learned via the projects and I smile. Life is funny that way, it often rewards the fool and the courageous –  they are often the same person.

Other insights from the week…

The art of prepping and packaging –  finding the right partners to work on the right projects. I’m exciting about some communications this week whereas deals have been moved that much closer. I’ve also been disappointed in others about their communication skills. There are a few individuals I’m close with and if they contact with a business call I respectfully respond in a day or so if not sooner. I’ve had a situation as of recent whereas I called to help correct an issue and I’m still waiting from a Monday call. Now when the issue becomes larger and is a real problem I’ll likely get that call. COMMUNICATION! This has been an issue on a few of our associated films. What I have to remind myself is that they are greener and growing but I wish folks would listen to me sooner. Eventually it can and often will end up being my issue to fix whereas COMMUNICATION could have solved it early and immediately. I’m not going to go on and on with this. They will need something and I’ll get a call and yes, I will likely respond in good time and help where I can. I cannot alter who I am based on others shortcomings. Or have they always been like that and it is my expectations that are let down? Unfortunately, these expectation are what I have learned to be needed in moving forward. These communication issues apply to several people in my circle of business. OK. In summary – COMMUNICATE and TOGETHER ADVANCE and by TRIAL & ERROR success will grow in your given endeavors.

Some of the week was doing tax stuff – working on a CDI theatrical film series and a spotlight retail for our product with a major retailer. These deals are all moving forward step-by-step as all journeys do.   CDI is growing a new TV/Web Division due to new Network contacts we’ve developed. There will be some new announcements in the weeks to come about all this.

Also I’m putting together my program for speaking engagements. I’ve been paid to be a key-note speaker at Michigan State University, speaking on SHOW + BIZ.  After many interested parties asking would I speak here and there I’ve decided to go beyond my blog and  do more speaking engagements. I would also say I’ve been inspired by some of these TED talks:)

Interested parties can contact MP Talent:  malinda@mptalentagency.com

“Darkest Night” theatrical cut is DONE! PR will go out this week likely but again you heard it here first. We are getting a great list of distributors who want to attend a late May screening of the film in L.A. area. If you are a distributor out there drop me an email and I will see about adding you to that list. New promo material will be hitting very soon!

Other than that – working on getting producers rep agreements on both the above film and foreign rep for “Deadly Renovations” which announced an Aug. 7th release domestically!

I was contacted about a few acting projects. As I stated before looking for a solid May project before I get thrown into a larger multi week shoot that spans a few states. CDI is also playing a part in all that by providing all the EXTRAS (Making of, behind the scenes, interviews…) and so if you out there are about to film your movie and need marketing…CDI. Also if you have a chunk of money and want to make a film you can communicate with me and we can discuss an association. I cannot fund your projects at this time because if I have funds open they are directed to the tried-and-true tribal projects. If you bring your own funds and want to glean upon our experiences both good and bad – please do. Scripts, castings, distribution are all areas that will have strong contacts in and that not everyone can immediately step into.  So if you have the will and the worth but not the experience it might make a good collaboration.

I think in summary we are open to working with others but these are a few simple rules to remember

1) If I’ve never met you and we’ve never done business – I can’t recommend you on LinkedIn,in-person and so on. Facebook friend does not = friend often it is peer or associate

2) This above statement applies also to getting through phone doors. You cannot say I’m friends with “DJ Perry” off a blind accept on social media built for fans, friends, family and peers – Can you say Godfather, Godmother calls? Also a friendly reminder – REMEMBER the folks who do open the doors for you. Going around people will usually screw you at some point. For many it is when I get a call asking “who is so and so” and I respond “I don’t know” …deal blown.

3) Don’t use acting roles with me to try to bait producer action – 9 out of 10 times it will not happen especially if you are bringing nothing to the table.  Our production funds are invested within the Tribe – period. Want in the tribe? Bring something to the table…

We can start with those three little rules:) Feel free to explore more at the http://www.cdiproductions.com site. I’m excited by some of the future projects and I do hope to expand the tribe. If you possess respect, loyalty and hard work and know how to stand accountable – maybe we will see you in the future here at CDI.

Have a great Easter and be good to one another.

DJ