“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

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Pondering the State of Our Entertainment Industry and the Power of a Story!

I want to welcome our new readers/artists from Ireland, UK, South Africa and the USA. Lots going on in the world of artists as new technology finds its way into society. When the internet first arrived it took “internet law” years to catch up. I think some of the forethought with AI (Artificial Intelligence) is a good thing but not when it becomes paranoia. No name, computer generated background artists have been created and used since about the LORD OF THE RINGS, to create those battles. I’m still trying to educate myself on some of the negotiation points that the actors union and the studio organization are pushing. So few union actors actually make enough to get union insurance and such. Many enter the union world through background work and the AI will definitely hurt that. But as doors close others open. We use to hire a helicopter to fly our cameraman to get those epic mountain shots and such. Now they have drones in force. I think it is a natural evolution that some things will be changed by technology. Film stock sales, film processing and all such film related services all died behind the digital camera revolution. So while change is inevitable and in many cases can be for the better, it can be scary. So I think it can be helpful to work out some of this in advance. We all knew that the TV and computer were going to slowly merge and now you can add phone into that. The lines are blurred making governing laws hard to apply and enforce but it is catching up.

Ponders on the Strike(s)-

I like to try and look at all issues from both perspectives. I do think that a revamping of the studio distribution payout process can be re-examined and brought to a more fair balance. But I’ve also seen where independent films are often hurt by the heavy hand of the union. My opinion is that you have to make people WANT to shoot a union film. Many think that getting that card will all of a sudden change their income. It adds costs to the artists if you are working or not. I’m not sure how the main city hub reps are but our union rep that handled Michigan was most always very understanding. They slowly started to create more and more hoops that hurt the independent filmmaker. Things that might apply better in the big city versus smaller markets. Like the insistence of using a payroll company. Our end credit roll is much shorter versus that of a studio film. I still handwrite all my cast and crew checks. In many cases the artists get their pay quicker when I can just hand them a check. I’ve never had an experience where the union reps actually cared about the story. The only concern was about their health & pension check. The union has also failed us in the past when confronting crooked distributors in past arbitration. Now, I’m not anti-union I’m just pro-story. If the world went to hell in a handbag, CDI would still be pulling a wagon town to town performing stories for can goods. Storytelling is a calling, a purpose…but it is SHOW + BUSINESS.

I do believe that entertainment unions played an important place in history by bringing fairness and safety to sets. But when the union starts trying to make unreasonable demands for unneeded things like a must hire of X amount of writers to a series or escrowing funds based on distribution projections….it can quickly become an anchor versus a sail. As a company ran by actor/producers we want the best for our cast and crew. To us they are family. Paperwork and threats don’t make us work to provide the best for our cast and crew. Knowing that a good set environment gives the best chance of capturing a great story translated from the page to the screen, does. We have and will continue to produce both union and non-union projects. I just did a few hundred union residual checks. It is always nice to get mailbox money. But to add an outside cost for a certified payroll company from Hollywood to charge a small production California “cost of living” rates/prices to do what I willingly do, doesn’t add up. We don’t receive studio financing and are not affiliated with any advanced studio distribution deals. So I support letting the union use their power to try and get a bigger piece of the pie from the studio distribution platforms. But shooting union on smaller films makes less and less sense because of the roadblocks and hardships that the union presents having little to nothing to do with actor’s treatment or the story. It often made us (actors in the union) trying to create work for our fellow artists, feel like the bad guys. And when we needed their help with the true bad guys (crooked distributors), they disappeared with a “we can’t get in the middle of that” – response. Much like paying for car insurance and when it is finally needed they reject your claim.

I’ve never played in the big writers pool, the WGA, despite being paid often and sometimes well to write, at least by my living standards. I hope they are more concise in their process and likely are as they have a smaller pool of artists per film to deal with. I agree that the script/blueprint is one of the most important aspects of the process and should be treated as such. Is it in danger from AI? My opinion is that we as writers, actors, musicians are all influenced by people. AI seems to be able to access a larger sampling and via that influence, create something new. I understand copyright law and derivative copyright law, which is built upon an existing copyright. Is every actor who plays a cranky, gruff voiced character due to pay Clint Eastwood some royalty? Of course not. AI does much the same thing but can pull influences from many more sources. I don’t fear an AI original taking my scriptwriting work any more than another creative writer could.

These are all just pondering from the current news and I’m not fanatically up on every deal point being debated and negotiated. I’ve survived in this industry 30 plus years and I’ve seen the industry seek balance after new technology puts it off balance. The worldwide web was like the new industrial revolution. But I do know what it feels like to be a union member who often feels undervalued by our own union. I’ve never been a fan of fear mongering and I see some of that going about. Those in the knowing, know that is just smoke. Threatening young actors about their ability to join the union in the future is their right but seems to be the wrong approach. Why? Many are and still work under FiCore status. This is best described as a personally invoked “right to work” whereas you pay yearly operational dues but not political dues. If you get hired on a union project you pay as if a member and they’ll take it happily and you’re treated under union guidelines. But if you want to go to some other country or do a non-union gig that is within your rights. And some of those FiCore folks have paid more into the union than many of the union members actually do. What most unions care about is the money. The studios? Money. Money. Money. Money. Did I say money?

I do like that the unions often bring better safety. Many indie productions run without insurance or any thought of safe practices. The unions have done a good job of bringing better safety standards but many indie companies have strong operating procedures. . So again, I’m not speaking against the union other than in their peddling of membership fear and effectiveness in certain situations. A FiCore actor hired on a union film will never have their H&P (Health & Pension) contributions to the union turned away. They will always deposit your dues check and while as a Non-Member, they will never hold office, get to vote, or receive the Oscar nominated free movies. (We use to get DVD’s) – They can and will have their union contributions accepted happily just as if you were a full member. I’m not pro-FiCore but wanted to point out that any actor pressed too hard can just with one submitted letter, work union and non-union. This has long existed outside the main city hubs of Hollywood, NYC, Miami maybe Atlanta now. In Hollywood the cost of living is so high that even artists working inside unions are having issues making ends meet. I get that. I’m going to keep telling stories even if it’s in a traveling wagon doing live performances of BEST YEARS GONE for can goods:)

CDI FILM UPDATES

  1. SILENT NIGHT IN ALGONA just finished a special encore 4 day run in Algona, Iowa. The film is being pitched at various distribution platforms and I hope to have our exact release dates soon. I’m excited to see what the new DVD artwork looks like. I think we have two versions being created – one that is for FAMILY/FAITH and focuses on the Christmas aspects and one MAIN STREAM version that focus on the HISTORICAL/WAR aspects.
  2. Pre-Production on the next CDI film Harsens Island Revenge is full speed ahead as we’re not affiliated with any of the union/studio dispute. We had a great VFX meeting last week and we’re putting everything in order. Our schedule and day-of-days for talent will be released any day now. We are just correcting a few things and we’ll be sending that around and we’ll start agreements and booking flights.
  3. DEVELOPMENT continues and we’ve got a handful of projects moving down the line. We will see what falls into place to shoot next year. I do have another music video I’m helping to produce. I’ve said before how much I like that medium.

WRAP UP: I hope that everyone is having an enjoyable Summer. I’m about to go walk around the flea market and look for a few props. I have some great pieces for my upcoming role as AXEL, a WW1 veteran. I’ve got some good meetings lining up for this week. My soccer match this past week was a good, physical one. We were behind 3-1 at halftime and fought into a 5-4 situation with just two minutes to go and kudos to the other team who tied it up. Our record this year is not as strong but it has really got me in good shape especially for running.

We opened this blog with discussions on the unions and strikes. They are just opinions and everyone’s opinions are based upon their experiences and perspective. We don’t need more things to divide us in the world. We’ve got racial, economics, political and more trying to drive that wedge. I hope that good things come from the process. In the meantime there is lots of stories to catch up on. Films like SILENT NIGHT IN ALGONA will be considered more rare, as original content flowing out to market will dwindle. So while your studio favorites are paused this is a great time to catch up on your indie watching. This fan review was one of my favorite from the week. It is for MBF: MAN’S BEST FRIEND directed by Anthony Hornus. In this case, it moved the watcher to go and bring a shelter dog into their life. This makes my heart soar for the family and the dog. Many of our films are helping people and that makes the stories priceless. I’m attaching the review but THIS is the true reward of storytelling.

I hope you all have a great day and a productive week ahead!

Coffee Cheers!

DJ

The Equation of Success – CDI Updates!

(July 7th and 8th – my parents have back to back Birthdays) * Little Me

Bangladesh, Finland, and France are just a few of the places where we have artists stopping by from and I welcome you all. I’m sipping some hazelnut coffee and pondering the long week. It was a week of setbacks and success. We have been working hard to get the schedule at a place to send out. So many variables that are factored into this ‘battle plan’ and we think we have it about there. I often say that communication is the key and say like in soccer, the difference between two talented teams often comes down to communication. This allows an organized defense or a coordinated attack and these same principles can be applied to filmmaking. We sent around an intro with W9 (for end of year taxes) and these docs but the wrong series of docs was sent. So moments after we provided a battle plan including cast days of work, we had to nix it. A correct one will be sent very soon. That email created a waterfall of communication that just created ‘noise’ when we are trying to fix the send out. It happens. It happened early. We caught it and we’ll be flowing like water again soon. I like CDI to work at a high level of professionalism and we really do put the work in but even so, sometimes we error also.

(I give team sports credit for many of the successes shared by our film crews – do you see blame?)

This weekend dispersement on the various films went out and that was two days of check writing and prepping for mail out. But it is a sign of a healthy flow and it is what keeps us moving from one project to the next. I also had two very special birthdays to celebrate this past week that being my momma and daddy. A few great meals to celebrate them and a few little love gifts. I also had a nephew hurt his wrists in a playground fall off a slide. As someone whose only cracked bone was a wrist from soccer, I know the uncomfortable situation it can be. But it could have been much worse. A child who just plays video games might not face the same injury (although I’m sure video game wrist injuries are real) but it is important to challenge oneself with outside play. We had woods near our house and so we spent countless days running, climbing and playing in the wild terrain.

Let’s look at a few of the artistic updates-

  1. SILENT NIGHT IN ALGONA has been back in the Algona, Iowa theater for four days and today is the last of this FOUNDERS celebration. We’re finishing some minor corrections and adjustments for the home video release. We hope to have those dates to you all very soon.
  2. HARSENS ISLAND REVENGE as noted above – has lots going on. We’ve been gathering props and I’ll be heading to another flea market in a few to seek out more. A Sunday stop at the local PX might have found one of our few hard props to find. We’re having some good luck with sponsors and product partners and we’ll be announcing more of those soon. I’m looking forward to more meetings this week and once the schedule released we have many more tasks that can follow behind that. I’ve also been carving time out to just work on my role in the film. That has been fun to work the creative side by side with the business.
  3. Development – SPIRIT LAKE MASSACRE and HASTINGS. These two 1800’s pieces in development are very different. One is a film and one is a TV series and the tones are very different. One is a brutally honest look at the true history and the other has a lighter family feel found in shows like LITTLE HOUSE ON THE PRAIRIE. These projects will continue to be pitched as pieces are put into place.
  4. I plan to return to some of my on-going scriptwriting although the winter months tend to be better unless it’s a paid writing job. I have a few other meetings over developing projects that will require a script. I do truly love to write and it is what keeps things moving. A project without a script is usually 2 year from filming at best. A script can take a good part of a year to get into form. So when I hear people wanting to jump into production without a solid script is fantasy. In all these years I’ve learned an order of business exists. Many like to do “fun” cart before the horse things but without a solid foundation this is just wasted energy. You cannot just work HARD you must work SMART.
  5. I was doing a little producer work on a music video I’ll be helping to produce. As I’ve stated before- I really enjoy this medium for storytelling being of the MTV generation. More on this in the coming weeks but I like that CDI is getting involved in this medium.

(A few of the CDI Tribe)

WRAP UP THOUGHTS

I had a meeting at the end of the week where I was basically imparting the fact that although we can make it look easy funding and producing these stories they are all very difficult. Many artists want more without having any idea of the true costs and efforts involved. CDI is not a large faceless company but a small company of artists who enjoy having more control through hard work versus whims of others. We are working hard to get us to that next level whereas I can put our producers around the table more frequently. When we are together we have less communication issues and we can work out or around any obstacles. I know we have it better than many and not as good as others. But even those others have more at stake and so the pressures are even greater.

As we are now about two months out from gathering to tell our next story (Harsens Island Revenge) people are getting excited. For many of us it is when we truly get to see each other and spend some quality time as artists. This month we’ll fill the final cast and crew spots and start putting paperwork under folks. I feel bad for some who want to ride with the tribe for a project but just cannot make a schedule work. It is a real problem for some and as we’ve talked about before- every shoot is a sacrifice. Being away from home for a month is hard but it does allow us to be part of something truly great. I like one of the nuggets of wisdom one of our producers gave at the weeks end. Stumble gracefully:) We make mistakes weekly but learn from it. We also work hard to try and make everything go right but on occasion something goes wrong. It is important that the team absorbs these wins and losses as a TEAM. The only person ever at fault is ME. Finger pointing or blame game should not even apply if everyone is giving their BEST EFFORTS. Why? Because it is all under the CDI umbrella and I am the supervisor. Do I get everything right? No. Do I make errors? Yes. I think taking ACCOUNTABILITY and not being afraid to FALL or FAIL is a great strength. And a fail is not a forever fail it is just part of deductive process. “Okay that didn’t work how I wanted it to so we now know that was not a good path to go down.” Wisdom to apply in the future. Those who cannot take accountability or fail to rise when knocked down are the only ones to truly fail.

Lastly, tying into a law of attraction and the power of words on our psyche – don’t belittle yourself. Don’t put yourself down or bathe yourself in negativity. I see that often on social media that kind of talk that does paint the person as a victim of circumstance(s). If the same negative things keep happening you must change the equation. You have earned the great gift of learning what not to do. People’s sympathy will not fix most situations only you can. It might start with only one thing a day that you do, organize or put into motion but it all adds up. You will feel better as the load gets lighter not heavier. A good example I used before was that during Covid while many stalled and just watched numbers and engaged in negative banter I organized my life and organization. I created new pitch materials, scripts and put us in position to benefit as soon as the storm passed. The storm did pass and we were already in motion and I was more organized than I had been in years because I had the time and used it. Organize a drawer, a desk, a file cabinet – make plans to succeed. While others spend huge amounts of time pleading their misfortune or arguing against someones point of view on social media – I create. I create the tools and plans to move to the next step. This is not a random accident. This is a battle plan. With no plan you cannot have any victory.

Be victorious by friends!

Until next week-

DJ