“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Posts tagged “branding

Community of Artistry

Autumn is Upon Us

USA, Australia, Brazil and China are the top four countries where our readers are from. I’ve not been to any of the last three but I’m appreciative to you all. I’ve had films released in all three of those territories – following the USA. What I do love is the community of artistry. We’ve had a lot of rain this week but also signs of the coming fall. MSU football is getting close to kicking off and that is excitement. With my boy Luke on recovery the squirrels have come in force stripping roughly a third of my apples off the tree and making a play for the garden harvest. I cannot blame theme but we’ve got more than enough for them to eat without their garden raids.

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This week was full of ups and downs but steady movement forward especially with post work and development work that is about to go full pre-production. I will speak briefly about one encounter. I had a business intro call that was set up to make introductions and set the foundation for future business. This was to be with an executive at a well-known company. Just because you are dealing with a larger corporation does not make them BETTER organized. It had been many years since I had to deal with attitude from someone. But, I always go in with respect and professionalism. That said, when someone line steps you sometimes have to put them into check. But, you must be willing to lose the business. The best business is not when someone tries to discount a property to leverage the best deal. I love when they are honest with what they really like and express a wish to do some same-side of the table negotiation and create a WIN-WIN. That is the difference between true leaders and those who were in a position and gone in 8-18 months. These people also represent the BRAND. I take great pride in our artists on both sides of the camera. I would rather develop the right personality versus working with an ass that may be talented but makes the journey sour. This one individual had a couple of possible reasons for their odd behavior but most stem from low self-esteem. He had another young female executive on the phone call and was trying to be manly by being confrontational. Well, that conversation did not go exactly how he planned it. Remember this people.

YOU MUST EARN RESPECT.

Once again.

YOU MUST EARN RESPECT.

Many think that a name tag, door plaque or desk moniker will automatically give respect. Initially people will respect the office but if the personality is unfit they become a joke. That only enhances their need to try to feel powerful by treating people poorly. I’ve had many people over the years treat me well only to have me observe them treating others they feel below them, poorly. Don’t be this person. I respect everyone on our projects from DP to he or she who makes the coffee. This person will likely continue to hurt their branding. Don’t hurt YOUR branding.

ThreeMagi

FILM UPDATES

THE QUEST TRILOGY

40 Nights – As we move towards finishing Part 2 “Chasing the Star” more people are introduced to our biblical world in “40 Nights” – Also had the pleasure recently of taking several meetings over our third upcoming film “The Christ Slayer” which despite the attention grabbing title is a beautiful story.

 

“Chasing the Star” – some amazing new stills will be rolling out. A poster, a trailer – all these great promotional items will start rolling out as we close in on the finish line.

“The Christ Slayer” – The returning cast are very excited by the third installment. I’ve been looking at and developing some of the important foundation elements of this story.  I will enjoy the final trek into this world one more time as Jesus. A swan song to a beautiful role which has brought smiles to many people. I thank all of you audiences for that.

Lana:Mel

DEVELOPMENT/PRE-PRODUCTION

“Wild Faith” – Our team has started to line up our cast and crew for this 1800’s story that takes place in Michigan shortly after the Civil War. I’ve been engaged in discussions with key artists and we’ll have many more announcements soon. This week we announced Melissa Anschutz and Lana Wood joining the cast. I’m excited about the additional announcements. I love Michigan in the fall. I love westerns. I love my fellow artists who will join in telling the story. Each cast and crew is unique. I’m excited to be prepping to play a role in this film and to work with all these fine people telling this story.

I’ve got much more I could ramble on about but instead I’m going to pick from the garden and do a few things around the homestead. Be good to each other. Keep following your dreams. Keep clawing.

DJ

 

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BRANDING Oneself and BESTSELLER Updates

It is a slightly humid Saturday in Michigan. We had a good amount of rain which meant morel mushroom harvest but also lawn growth. Slightly behind on our garden but we do plants vs seeds most of the time. I’ve had a very busy week finishing up BESTSELLER and happy to have this film releasing. It’s a major thing to say, I’ll oversee a film. You are accepting someone else’s money. Now you can’t always predict market appeal but you must make a product worthy of market. We have a taunt thriller and I think it will catch on especially with vacation goers and fans of the genre. Watching this film in a dark cabin in isolated Michigan/Anywhere will make a few hearts beat fast. Once the film kicks into high gear it will have people on the edge of their seats. We learned this reaction to the film from our media showing. So I’m excited to now let others have this experience. The 23rd will be fun showing in the old historic theater which will also host the afterglow. So as DVD’s are being made and the event showing draws near – I’m starting to slowly relax. After the premiere I will be talking to interested distributors on BESTSELLER, THE TERRORIST and a few other projects.

In other Film News-

I’m awaiting offers on a few films for additional TV play. Business is going good on many fronts. I’m as busy as I want to be. That said, I have had a few film projects circling and they are acting projects. If the right deal comes together I might step into a new role. I’ve been working business on “40 Nights” as post editing continues. We are going to start putting some “40 Nights” marketing materials (trailers and such) together following our BESTSELLER premiere. “40 Nights” is a powerful story and I can’t wait to show this later in the year. As the 1st of 3 biblical films it is a great start off film. I’ve been putting together my outline for my follow up biblical-era script. I love that writing process.

Scripts-

With writing I’ve been working on two other new scripts pending my mood. I’ve also started to update an older script that almost got made. I had positive updates on a script of mine under option. It is moving along that studio slow process:) So in between all this crazy business I find my moments to just write.

I often get asked to give advice to filmmakers so I will try to drop some here…

BRANDING –

In days of old where resumes were the 1st step followed by interviews people were careful about what appeared ON their resume. In interviews people often wanted to be on their best behavior and say the right things – Why? To get employed.

Now social media has invaded every aspect of our lives. As someone who hires cast, crew, vendors and such…I do occasionally pop over to someones social media. It is the most revealing of people in my opinion. But if/when you pop over – you see people who wear their every insecurity, displeasure, angst and so on    for the world to see it often plays against a person.  EXAMPLES

If they whine over every decision not in their favor in a public fashion to try to lobby opinion – WE HEAR – DON’T HIRE

If they complain how on the edge with stress they are and how they’re not sure how much more they can take – WE HEAR – CAN’T HANDLE PRESSURE – POOR HIRE

If they complain about their fellow employees constantly – WE HEAR POOR SOCIAL SKILLS – PLAYS POORLY WITH OTHERS

Can’t catch up, frustrated, behind, blah, blah… WE HEAR POOR TIME MANAGEMENT

I can’t every catch a break. NEGATIVITY, INSECURITY…

Even if some of these things are true to you – why would you shine a light on your weak points in hopes of someone hiring you? I find the honesty refreshing but many of you are saying to people who hire – DON’T STOP HERE – DRAMA BOMB IN FULL ACTION

It isn’t even talking coming from behind people’s back this is FROM THE HORSE’S MOUTH as they use to say.

RUDE, VULGAR, HATEFUL – it just gets laid out there. Often in the same sentence with their disbelief that they can’t get hired or constantly get overlooked. Back in the day some people took competitive nature too far and bad mouthed others. But now people bad mouth themselves by how they represent themselves.

Hey! If you are independently wealthy and don’t need to be hired – Richard Branson can say whatever he wants. Cool. But if you are looking to get hired – consider presenting yourself professional. One buddy of mine occasionally works with kids but his posts are often off-color and with adult language. I like to swear at times without a doubt but not in a social media post.  I don’t do it for shock value and feel public professional is better. I have films and fans of films – some that have adult language/violence and others that do not. I try to be respectful to audiences in general. My two cents. Just something for those of you trying to make a go at business endeavors to consider next time you want to let your fingers fly.

#$@@$#^$#& – OK. I’m going to get on with some other Saturday activities. We have another soccer match after having Mother’s Day off. I’m looking forward to that. I hope you all enjoy your weekend as well.

DJ