“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Posts tagged “screeners

Chills, CDI Updates and Chasing the Star

My alumni school

My alumni school

I have finally landed back in my comfy chair and will take a few moments with all of you. MSU plays football in a short while and I enjoy that time. We will watch and enjoy some Mexican eating as the night falls and the air turns cold. We had a streak of beautiful weather and only a short year earlier we had major snow. I’m not sure how Michigan will be this winter but we’ll deal with it. I think an oil change before the snow hits but other than that we will be ready. I need to do a final mow and put away certain things until spring. I’m ready to enjoy the season and continue to prep for the 2016 season ahead.

On a Tee Shirt? Lunch Box? Coffee Mug?

On a Tee Shirt? Lunch Box? Coffee Mug?

We’ve been all hands on deck with post production trying to bring “40 Nights” to a close. Many people are VERY excited including our marketing people with Lightworx. Sound design and music at one studio, VFX at two studios and color correction awaits at the end. The distributor wanted to know if they could get screeners now (work in progress) but the film is in layered pieces. But soon the pieces will all be married together into one final film.  If you are just starting to hear about “40 Nights” check it out.

Theatrical showing events will take place before our April 1st release and that is no joke:) Some may know that “40 Nights” is the first in our QUEST TRILOGY. The second is entitled “Chasing the Star” and we’ve just announced our director and some of our returning cast. Take a look at the press release below.

http://www.prlog.org/12508819-40-nights-cast-returns-to-chase-the-star.html

1st official teaser poster from the 2nd film in the QUEST Trilogy

1st official teaser poster from the 2nd film in the QUEST Trilogy

I’m excited to once again play in this powerful, moving world that we’re exploring. Jesse Low, our “40 Nights” director will likely be ready for some R&R before moving into our CDI mid-“western” that he’ll direct. I purchased something today that will either be a costume or set dressing. It was a bear skin. Now I’m personally not for hunting predators. I think these sport hunters who kill at some silly distance with a rifle are disgraceful. It isn’t like you used a bowie knife. Anyway, I knew that this could be an awesome prop that fit our period. So this animal skin is now in the office. I have also been looking for something long to hang on a wall beam in the office. I had someone approach me with a trade that was just too cool. It was a 7 foot long whale harpoon mounted on this beautiful aged wood plank covered with nautical rope. Again, I’m not a supporter of whale hunting in this age of easier food. I know religion, beliefs and other traditions factor into the practice of whale hunting. But those who did this by hand were obviously also putting their life on the line. So today I took possession of a whale harpoon and a bear skin. I don’t say that too often. Okay, I’ve never said that.

Melissa Anschutz and DJ Perry in BESTSELLER

Melissa Anschutz and DJ Perry in BESTSELLER

“Bestseller” had a great showing in Owosso, MI last Sunday and I want to thank everyone who came out. I want to thank filmmaker buddy Nathan Quinn for coming out and supporting. It was good to catch up and I appreciated the beers. CHEERS! Chris Knight aka Johnathan Rand had a great signing earlier that day for his young fans. Next stop for the film might be Detroit area following Grayling, MI. It was fun to once again watch the audiences be scared. It’s worth a watch with a group in a theater but I know it will also play great in that small dark room late at night. Did you hear something? Boo!

Donnie from ASHES OF EDEN

We are so close to announcing our TV premiere with “Ashes of Eden” – I can’t get ahead of our distributor’s PR so I have to wait. But that film will be getting out to audiences worldwide every soon.

Dan Haggerty in

Dan Haggerty in “An Ordinary Killer”

The Nov 19th CDI film mixer at Sanctuary Spirits in Grand Ledge, MI will be showing “An Ordinary Killer”. Now if our transfer worked correct from the D5, I intend to make DVD’s to purchase also. We’re planning on doing new runs of all the classic CDI films.

KNIGHT CHILLS

We’re passing contracts back and forth on the book/DVD re-release of “Knight Chills”.  I’m excited to revisit this world in the many formats. The sequel film and comic book adaptations could be happening sooner versus later. Stay tuned!

Well, I’m going to wrap this up and do a little work while watch MSU. Enjoy your weekend.

DJ


Social Media Pros & Cons, Policy and Premieres

Another week down and the first signs of spring are showing despite the 2 days snowstorm that we had. I’m sipping my coffee and reflecting back on the week which was highlighted by the fact that I got an oak roll top desk for the house. I’ve got my office in full swing but I still wanted a place to work from in the house. I found one I liked and was offered a deal I could not turn down especially because it included drop off delivery. Let’s see what advice I can try to give before getting into updates.

SOCIAL MEDIA FUNDRAISING

We call this “tin can” shaking for handouts. We at CDI keep a policy of not supporting these campaigns in part because I know so many aspiring filmmakers that if I supported one we would be expected to support them all. Second, I don’t think this really helps develop business skills in filmmakers. Some of these campaigns allow people to keep money even if the full amount is not raised. I think this is the worst violator because I see people who every two months they have a new campaign for a new project. They set an unreasonable goal and when movie X doesn’t fund they cash out that account and move onto movie Y and movie Z and none of them ever get done but people give and people take. It reminds me of people on the corner with a sign and cup. Best situation would have been to budget properly, manage budget correctly and do it all on the business level. Now others might use it as an addition to a budget raised sometimes for post funds and sometimes for “marketing”. That to me is where it gets tricky. If marketing is giving money so a group can travel, party and try to get a pat or two on the back, I can’t support that. Now perhaps if it was a reasonable amount to create screeners and postage to send to distributors maybe but even that perhaps should have been planned on ahead of time. I just know a few people who were put in uncomfortable positions because of these campaigns. I think this would not sit well with investors either because if you can raise a set amount of money you can start to repay capital investment. I always say, a LIKE doesn’t = a BUY and when the family and friends finish giving money – the well dries up and usually only 10%-25% has been raised but that money will get used anyway. Note the project isn’t any closer to getting into the marketplace. Also if you promise perks and that is dependent upon raising ALL the money what happens when only a small % is raised? It all can lead to disappointed campaign backers, investors and potentially hurt the reputation of those who supported and/or endorsed it. You just have to be careful who or what you endorse and so the policy of not doing this works well for us. Bring a business plan and you never know. But if I’m giving away money it will be to the homeless vet with a disability versus a party fund for filmmakers.

Now onto some updates –

– As a recent PR release pointed out “Darkest Night” will release into Germany, Austria and Switzerland on March 28th. This is the 3rd release to those territories and we are currently working on getting more of our titles into this territory and many others.

– We are working on getting the CDI library organized with everything digitized for future delivery.

– The “Donors” film is completed and we are looking at a premiere in Yuma, AZ before going to our distributors.

– We’re also looking at doing another film that would be based in AZ again. We are getting very close to releasing some info on this project. Right now talks with distributors are underway and a few are already on board. Some early casting on IMDB has begun and I’ve been looking at a LOT of reels. Sorry but NO reel NO consideration. Young children can be an exception once in a while but experience gets 1st looks.

– First draft of a script that I’ve hired to write is complete and I’ve been doing a second pass and polish. CDI will also be producing it and so I’ve been having some great talks about distribution on it already. Stay tuned!

– These distributor talks have extended over to ASHES OF EDEN which is VERY close to being done and we will have some possible news on the premiere next week. BESTSELLER’s 1st CUT is being reviewed and notes gathered for the second pass at month’s end. Both of these films have distributors excited to review and they will without question find a home. I’m excited for audiences to enjoy the storytelling. Also THE TERRORIST is moving into sound design and music after a final edit polish.

– A theatrical showcase of CDI and CDI associated films is happening in the Detroit area. We are finalizing the deal and looking at a line up that will include weekly showings. If you ever wanted to watch the entire CDI library on a big screen this could be your opportunity. This type of program is also in talks to happen in the near future in the Lansing area. We will have a good template to follow once this Detroit deal is complete. Look for PR on this soon!

– CDI TV is making some small steps but those could turn into major strides mid year. Again stay tuned!

– Some incredible talks this past week with a studio that we’re in talks of doing ongoing business with. I’m starting to send packages for evaluation this week. I’m also being talked to about participating as an actor in a few of their films. So I will be transitioning into some studio level films for acting but I am doing via the producer path instead of the actor/agent…path. I see big things on the horizon and I’m honored that they want to bridge a deal. This is also a nod to all the artists who I work with who know how to follow through and collaborate as professionals. Those cast and crew that work with CDI know our sights are set high and we work hard to achieve it. I have patience and will do this right. I refuse to cut corners or step on people to get where I need to go. I hear the horror stories weekly and I say it again, be cautious in who you choose to work with. Two weeks due diligence can save two years litigation. If it sounds too good to be true it usually is. Be smart.

I’m sure I’ve missed a few things but I’m ready to get on with my day so thank you again for your support in following my blog. I was recently made aware of how many followers I have from all over the world. I’m humbled and hope some of these reflections can help you on your own path. Dream but also be prepared to work hard to make those dreams happen.

DJ