“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Archive for May, 2015

New BESTSELLER Showings, Apples and Announcements

Good afternoon fine people. I hope everyone is having a relaxing day. This week was busy with several things happening on many fronts. Some weeks tend to flow and some weeks feel like white water rafting. I think the holiday last Monday and helping a family member out put everything I had to do on just a few days. We did a new tweak on our previous 5.1 sound mix of BESTSELLER for the start of our theatre run. We also had to fix a credit and add our buddy Joe Carter who helped us grip. Let’s take one of my mistakes and use it to illustrate a lesson.

OH NO JOE

We stay organized at CDI with several processes that include standards in development, pre-prod, production and post. You MUST hire people who are accountable for decisions, spending, attitude, quality and take pride in their overall work. Our cast and crew lists are moved through the system from pre-prod to production. This info is used on film databases, websites, office and administration. We added Joe after we had started shooting and he fell off a list. Every film we’ve ever made – after all the hardship of taking so many layers of media and trying to tell the best story possible – the dreaded credits. Patterns have told me that you almost miss someone/thing always. If not a miss a misspelling. So on the way to the BESTSELLER premiere my girl asks me who might be there that she knows.  I start reading some names off IMDB to her and I get to grips and ask myself where Joe is? WHO? She has no idea. I explain that Joe is a nice guy who works up North on productions and was added to help grip. He had even brought apples one day and was just an all-around good guy. He and I had several talks on Michigan and filmmaking. So, no data base credit means there is a good chance that…end credits!

TEXT TO MELISSA ANSCHUTZ:) Is Joe Carter in the end credits?

She doesn’t recall seeing his name. She recalls the nice grip who brought us all apples! (HEY Joe knows old school – like bringing a teacher an apple. Who doesn’t love a good apple?)

I feel bad. I really had thought that we had dodged that credit monkey that tries to always ride your  back. It was easier in the early days with the 3 man Mike Kallio gorilla crew being chased out of a graveyard filming. I looked at the new MAD MAX credits last night – CRAP! Whose job is it to check those credits? DOH!

SHOW MUST GO ON:)

I’m told that you can’t let one thing ruin a good night. I find myself wishing hard that Joe could not make this show. Bad thing to say but honest – I don’t want anyone to be that guy watching the end scroll with family/friends and your name never appears. (So…you said you were gone on a film set for 3 weeks – right:) Just kidding. So honestly, I thought maybe Joe had missed our showing but my buddy Tony Hornus told me – Joe was there. With friends. He drove 3 hours. He noticed his name was not in credits.

Double DOH!

I contacted Joe first thing that next morning. He was very good about it. No poison apples. Well it’s now fixed and re-rendered from when we made the film for the DCP. It required hours from many of us including myself but well worth it.

The point of the story? PRODUCTION: Check harder. Maybe that last once over.  (As if that will stop Murphy’s Law) and Cast/Crew – Have patience when mistakes are made. Finishing a film can be exhausting. We’ve even started working end credits in advance to get fresher eyes upon them.

BESTSELLER 5.1 and Credits T

The good news is after watching the film several times – I still enjoyed the film. I am enjoying watching people laugh at jokes and be frightened in all the right places. I’m a person who can watch one of my films a few times and then I’m good. I do go back and view occasionally on some anniversary or special occasion of a film.  I do like when I find a random TV play of one of our films.

OK! So Grand Rapids is up next for BESTSELLER. June 5th is the kick off at Woodland Celebration Cinema, GR, Michigan showing. I will be there with some of the cast and crew (including Chris Knight aka Johnathan Rand) for a Q&A after. It will run for a week at that theater. It is Not Rated but I would considered it R maybe PG-13 – so not bringing young kids would be the best call.

Grand Rapids, MI  SHOW TIMES

Grand Rapids, MI
SHOW TIMES

This week I did get some good script writing done. We had some good development talks and are currently looking at CDI’s production slate for remaining 2015/2016.

“40 NIGHTS” is getting close to a 1st edit with director Jesse Low. I’m been working on some biz paperwork for licensing on that film. It seems you will be able to get lots of items in conjunction with that film. And I encourage you to buy all of it:) I want a “40 Nights” COFFEE CUP. Here would be my slogan “A day without coffee feels like 40 NIGHTS!” – Cool:) Do I have a coffee sponsors yet?

Paperwork came in last week to license some of our films to a TV network. We will announce some of that in the coming weeks. HINT- You can see Steven Sutherland, Dean Teaster, Melissa Anschutz, Mary Jo Cuppone, Dax Spanogle, Burt Johnson and others on TV. (Some again) It will also include the amazing efforts of some civilian and military folks making a true difference.

I’m sure I have more updates in me but I have a family member’s graduation party to attend. So I’m going to say goodbye and go get ready. I hope you all have a great day.

DJ


BESTSELLER Premiere, WASTELAND Casting and More…

It is a little after 7 am and I’m up so I can write this fine little update to all of you. I’ve got a short while before we head up North for our first public premiere of BESTSELLER. They will likely sell out the 500+ seat historic theatre as we had over 400 bought tickets yesterday. I will see about getting a pasties and maybe some white fish dip. I love the trees and rugged terrain of Northern Michigan. If this audience responds anything like the small media showing – it will be good. Our tech team was up at the theatre yesterday and said that the place sounds great. We had to tweak the house audio system from our last showing. So the obvious is that the film releases and DVD’s will start to be for sale. We will be announcing some additional theatrical play tonight. I’m just very happy with our cast and crew and ready to show audiences our work.

In other news – “40 Nights” is moving strongly along the editing track. We are 45 minutes into the edit and our director is very happy. We will have a locked cut by July 1st and the film will move into the studio for music and sound design. Also some of the 1st look promotional material will start rolling out in June.

I’ve been doings script work daily and I have a few projects shaping up nicely. One project that I’m working through will be the next biblical adventure for Lightworx Entertainment. Knight Chills 2 is heading to the half way point. I do enjoy my writing time and with post work flowing now I can refocus on some of this developmental writing.

“WASTELAND Tales of the Desert Part 1” our Sci Fi film is looking at festivals to show at and our team is close to casting for Part 2. It is a cool project and I love the new poster art.

NEW Poster art for

NEW Poster art for “Wasteland Tales of the Desert Part 1”

Once “Bestseller” premiere is done I have many calls with distributors to discuss the new product. I actually got licensing paperwork yesterday on 3 films for TV play. We will put those in play and talk about those next week. I’m about to kick the coffee and pack a bag. If you can make it up North to join us please do. If not have a wonderful Memorial weekend. Give thanks for your freedom as an American and last but not least – be safe.

DJ


BRANDING Oneself and BESTSELLER Updates

It is a slightly humid Saturday in Michigan. We had a good amount of rain which meant morel mushroom harvest but also lawn growth. Slightly behind on our garden but we do plants vs seeds most of the time. I’ve had a very busy week finishing up BESTSELLER and happy to have this film releasing. It’s a major thing to say, I’ll oversee a film. You are accepting someone else’s money. Now you can’t always predict market appeal but you must make a product worthy of market. We have a taunt thriller and I think it will catch on especially with vacation goers and fans of the genre. Watching this film in a dark cabin in isolated Michigan/Anywhere will make a few hearts beat fast. Once the film kicks into high gear it will have people on the edge of their seats. We learned this reaction to the film from our media showing. So I’m excited to now let others have this experience. The 23rd will be fun showing in the old historic theater which will also host the afterglow. So as DVD’s are being made and the event showing draws near – I’m starting to slowly relax. After the premiere I will be talking to interested distributors on BESTSELLER, THE TERRORIST and a few other projects.

In other Film News-

I’m awaiting offers on a few films for additional TV play. Business is going good on many fronts. I’m as busy as I want to be. That said, I have had a few film projects circling and they are acting projects. If the right deal comes together I might step into a new role. I’ve been working business on “40 Nights” as post editing continues. We are going to start putting some “40 Nights” marketing materials (trailers and such) together following our BESTSELLER premiere. “40 Nights” is a powerful story and I can’t wait to show this later in the year. As the 1st of 3 biblical films it is a great start off film. I’ve been putting together my outline for my follow up biblical-era script. I love that writing process.

Scripts-

With writing I’ve been working on two other new scripts pending my mood. I’ve also started to update an older script that almost got made. I had positive updates on a script of mine under option. It is moving along that studio slow process:) So in between all this crazy business I find my moments to just write.

I often get asked to give advice to filmmakers so I will try to drop some here…

BRANDING –

In days of old where resumes were the 1st step followed by interviews people were careful about what appeared ON their resume. In interviews people often wanted to be on their best behavior and say the right things – Why? To get employed.

Now social media has invaded every aspect of our lives. As someone who hires cast, crew, vendors and such…I do occasionally pop over to someones social media. It is the most revealing of people in my opinion. But if/when you pop over – you see people who wear their every insecurity, displeasure, angst and so on    for the world to see it often plays against a person.  EXAMPLES

If they whine over every decision not in their favor in a public fashion to try to lobby opinion – WE HEAR – DON’T HIRE

If they complain how on the edge with stress they are and how they’re not sure how much more they can take – WE HEAR – CAN’T HANDLE PRESSURE – POOR HIRE

If they complain about their fellow employees constantly – WE HEAR POOR SOCIAL SKILLS – PLAYS POORLY WITH OTHERS

Can’t catch up, frustrated, behind, blah, blah… WE HEAR POOR TIME MANAGEMENT

I can’t every catch a break. NEGATIVITY, INSECURITY…

Even if some of these things are true to you – why would you shine a light on your weak points in hopes of someone hiring you? I find the honesty refreshing but many of you are saying to people who hire – DON’T STOP HERE – DRAMA BOMB IN FULL ACTION

It isn’t even talking coming from behind people’s back this is FROM THE HORSE’S MOUTH as they use to say.

RUDE, VULGAR, HATEFUL – it just gets laid out there. Often in the same sentence with their disbelief that they can’t get hired or constantly get overlooked. Back in the day some people took competitive nature too far and bad mouthed others. But now people bad mouth themselves by how they represent themselves.

Hey! If you are independently wealthy and don’t need to be hired – Richard Branson can say whatever he wants. Cool. But if you are looking to get hired – consider presenting yourself professional. One buddy of mine occasionally works with kids but his posts are often off-color and with adult language. I like to swear at times without a doubt but not in a social media post.  I don’t do it for shock value and feel public professional is better. I have films and fans of films – some that have adult language/violence and others that do not. I try to be respectful to audiences in general. My two cents. Just something for those of you trying to make a go at business endeavors to consider next time you want to let your fingers fly.

#$@@$#^$#& – OK. I’m going to get on with some other Saturday activities. We have another soccer match after having Mother’s Day off. I’m looking forward to that. I hope you all enjoy your weekend as well.

DJ


Private & Public BESTSELLER Showings & More…

BESTSELLER Premiere info

BESTSELLER Premiere info

The heat arrived in Michigan this week and I actually had the first mowing of the yard for the season. Also friend/associate Dean Teaster has been working his chain saw art so I have a nice pair of benches next to the outside fireplace and a tiki totem pole in one of the garden beds. The hops from last year have started growing and this week coming I need to prep the garden to plant. I had many great phone calls this past week including director friends like Larry Simmons (Locked in a Room), Jon Osman (The Terrorist), Shane Hagedorn (Ashes of Eden) to name a few. It’s exciting as everyone is starting to talk new film ventures. Planting seeds of creativity and growing new stories. I had many other business discussions and as many of you know we are in for many exciting updates in the weeks ahead.

Before we get into these exciting updates let’s take a moment to put something out there for thought, discussion, change?

I had an actor friend contact me and he has had some great work moving out into the market. As it is for many – he could still be ready for more and sooner vs later. This passion has to be controlled and not allowed to become desperation. It is sad because agency’s locally are not vetting projects hard enough. These crowd funded dreams are moving people into action well before they are possible. Casting calls, table reads and making people drive, spend gas and take time out of their life only to find they have a crowd fund with $25 bucks in it. That might buy pizza for a small table read. But why do agencies roll with these? To appear busy? To give their talent something to do? If you got a call once a month or every two months but it was real that seems better than a dozen BS auditions for pipe dreams. And I see self-proclaiming official film organizations promoting these social funding efforts. Why? It seems they should be hosting business workshops to educate filmmakers. Not promoting hobby handouts that almost never come to be. I know these are harsh words and only those engaging in this behavior will be angry with me BUT others of you know it to be true. I can scroll right past or unfollow something (true) but the content brands your organization. Your agency. I see people using a cause to try to get money from social funding but still no business accountability. You want to help? Do the work. Start a non-profit. So I had no answers for this friend – just “it is what it is…” I would have them contact your agent with a script and offer when fully funded. Stay home and eat pizza.

Onto business…

TODAY is a special invite showing for a few dozen people associated with the film BESTSELLER. The film is DONE:) That almost sounds odd to say. The project had a lot of issues prior to CDI getting involved but now that seems to melt away as the project is ready to show the public in two weeks (May 23rd). These two showings are being done in Christopher Knight aka Jonathan Rand’s home town and at a beautiful historic theater. We will be announcing some other play dates on the 23rd but also DVD’s will be for sale from Misery Bay starting on the 23rd of May. I’m happy that this film got the professional finish it deserved. We have long-term plans with Misery Bay and that is built on solid business. That is something I talk about here often. When good business is done it creates job opportunity for a lot of people. When bad business is done – just the opposite. Poison too many wells and you cannot support an industry. I will say it again here – We make errors in our business BUT we are sincerely trying 110% to do things the right way. And I see others that don’t even make the attempt – hard work will win the day over and over again. That is TRUTH. So a great heartfelt thank you to all the hard-working cast and crew of BESTSELLER. It is time to share your artistry with the world.

THE TERRORIST is a NYC based thriller that I co-starred in and helped produce. I got to watch the final film this week and it was great. It also has had quite the journey and is now ready to be seen by audiences worldwide. We are starting to show distributors who have been waiting – this month.

I actually have to turn quite a bit of attention back over to distributors – I’ve been focused on BESTSELLER in these final weeks. I also got a some feedback from a TV licensor and it looks like finally next week we will start to close on a few new TV deals.

“40 Nights” is creating lots of buzz. I released the 1st interview for the film here

http://www.examiner.com/article/michigan-s-own-dj-perry-talks-about-biblical-40-nights

the film is in editing and moving right along. I’ve also started releasing some stills as pencil drawings on the “40 Nights” Facebook site. I think it introduces several elements from the movie without giving you the full on epic look…YET:) I’ve also started my research on my next biblical that we have to do for Lightworx Entertainment and so that has been fun. I’ve also been finishing up a couple other scripts and in talks with some production groups on others. By this I mean, they work in association with CDI to produce a script from our vaults that has distribution.

I’m going to cut this short as I have to prepare to go up North today and share BESTSELLER. I just ask that the technology gremlins stay far away:) I’m looking forward to seeing some old friends and enjoying the show as an audience member. I hope to see some of you on the 23rd for the first public showing!

Have a great weekend and Happy Mother’s Day! (On Sunday)

DJ


Premieres, Parties and the Power of Positivity

It is a beautiful Saturday in Michigan and today is a good rest after a busy, busy week. I’m excited that I’ve been able to enjoy grilling and chilling outside. We had venison burgers and mushrooms last night. It’s been a couple of weeks driving hard towards our final goals while not being distracted by other distracting variables. I was witness to a few examples of drama this past week but avoided any participation. Drama, except when on the screen is something I try to avoid. It’s one of those distractions that often derails or delays people from their goals. I’ve gotten good at not falling into these traps. I will illustrate a few examples to perhaps help some of you out there. IF you think I’m talking about you – I’m likely not but you might be one of these people just for thinking that:)

The Power of Positivity

Some people just have broken, clouded, paranoid, delusional filters around them. You could say just about anything to them and they will pull an insult, attack or some negative slant from the communication. These poor souls will have a hard go of it in life/business until they reach some self realization. I’ve had previous business/personal relationships terminated because of these same issues. Insecurity, self-doubt and other self-defeating attributes can only be healed by the individual. They need to somehow learn to stop feeding their own negativity. I only allow those types X amount of time to figure themselves out or they are dismissed. I have more patience in personal vs professional. They often have to learn on their own where they cannot influence others with their drama. Unfortunately, this dismissal often creates even more negativity as these people seldom can accept blame. It’s ALWAYS someone else:) The world is against them. A self made pattern that these people are amazingly blind to.

Emails, text and written communication is worse. These individuals cannot tell directness from sarcasm and so forth. They project their own insecurities on the words. I’ve seen people refuse to compromise because they see that as weakness. What could have been fruitful on-going business relationships becomes one and done. Often these people are stricken with mis-directed anger that comes forth as spite and hate. Nasty venom from forked tongues that once spewed you cannot take back.

Others swallow their own poison – never venting on others but compounding their failure. If you’re downtrodden and negative because nobody will invest in your dream project it only makes it worse. People invest in positive people. If you carry negativity within yourself you will not inspire others to believe in your dreams. I call these people CHARLIE BROWNS. If you’re constantly complaining POOR ME and HO HUM on social media walls – you paint a picture of someone nobody would or should invest in. I see so much pitiful self bashing as much as I see hatred towards others. I see artists who don’t realize that some choices are just different versus better. I’ve seen people with no qualifications judge others. Those people who stand alone in their own glass house and foolishly throw rocks at others. It’s only a matter of time before they find themselves cut and broken in their own ruins of a shattered glass house. I’m happy to say in these situations I witnessed-  I stayed in silence and focused upon the important work at hand. But I see these toxic behaviors around me and it doesn’t surprise me when these people implode. Be happy, positive and productive. I truly would love to see these people change but only they control themselves.

The HUMBLE FIGHTER

All this leads also to the topic of tonight’s “fight of fights” GET READY TO RUMBLE!  I was a fan of boxer Manny PacMan prior to filming in the Philippines.  But after seeing how he has helped his nation with his success and how they honor him – my respect for him grew. He is a humble, spiritual warrior who gives his all each and every time. He has a depth of spirit that reminds me of Bruce Lee, another childhood hero of mine. Now, Mister Floyd can fight for sure but he really seems to have an ugly demeanor and messed up priorities.  I hope he gets taught a lesson that money can’t save him from. This example can apply to successful people in our film business. Wear success like a humble hat. People will respect that much more.

Onto film updates!

ASHES OF EDEN Oct. 6th is the new wide release. We are closer to announcing some west coast theatrical play dates. Stay tuned!

BESTSELLER – It is being final mastered!

Bestseller Premiere Poster

LIVE IN MICHIGAN? Do you want to see the 1st public showing of BESTSELLER in a cool historic theater? I will be there as well as many of the cast and crew. Info on how to get your tickets below.

MOVIE PREMIERE
“BESTSELLER”
BASED ON A NOVEL WRITTEN BY
CHRISTOPHER KNIGHT
MAY 23, 2015
7:00pm
$10.00 per person for viewing only
$20.00 per person for viewing and a DVD copy of the show
$30.00 per person for viewing, DVD and Backstage Meet & Greet
TICKETS
https://www.theoperahouse.org/tickets.php
“BESTSELLER” IS INTENDED FOR A MATURE AUDIENCE.

“40 Nights” – Post work is underway and this week we released our 1st Official Teaser poster.

40 Nights

NEW interview link below that gives some great insight into the filming of “40 Nights” – Interview by David W. King. Thank you my friend.

http://www.gardenoftheking.com/InterviewDJPerry40Nights.htm

THE TERRORIST – is also DONE. I need to watch my producers link of the final film. It will start playing for distributors in the weeks ahead.

WASTELAND Tales of the Desert Part 1 – We will have an official poster soon and I will let you all know where you can see this film play.

To bring this full circle – “Don’t HATE, CREATE! The secret is to keep moving forward and not being distracted by all the silliness that some individuals can create. Pull them like weeds from your garden and watch what grows.

I had one reader ask me about the film “IT FOLLOWS” – It was shot in Michigan and my brother watched it and liked it. I don’t think they reinvented the wheel with it but it IS a positive step for distributors to seek independent product. Radius, the distributor –  is owned by the Weinsteins who build their company on a handful of indie directors. I would love to see more companies with P&A $ take a limited chance on some strong indie films. So, I think this was a good thing and big congrats to that cast and crew.

I’m going to go work in the yard some so have a great weekend.

DJ