“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

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Father’s Day – Future Showings, Castings and Distribution

Hazelnut coffee nourishes me from my morning haze. I had a few people over yesterday to celebrate the fact that on Tuesday June 23rd I will be one year older. I want to throw a  Happy Father’s Day out to all the fathers. My fatherly duties only extend to a pack of lovely animals. As I opened a few nice cards yesterday that spewed nice words on my character I thought of my dad. He taught and continues to teach me things all the time. I see more of him and that makes me smile. He has always been a fair, funny and stern man when required. He didn’t always understand the world of movies or the passion that drove me to follow that path. I think like many parents of artists – they worry and in many cases rightfully so. It’s a hard path where in days past you only got known usually after your death. Maybe this is more applicable to famous painters but it also applies to other artists I’m sure. I’m happy my father is still here to give wisdom, guidance and comfort. I see my parents as the training wheels and I’m happy both of mine are still attached to the bike. I got my father a little love gift that I will give him later but my gift will NOT be his favorite today. My brother and his wife Abby are going in today to have their second child. The Perry clan will add a new little life. We don’t know if it is a boy or girl but we’ll will be happy with either.  So dad is gonna be a grandpa again and that’s a pretty cool Father’s Day present. So the fathers or those that act in a father-like fashion congrats to you upon this day.

As I approach my actually B-day on Tuesday I have so much to be proud of as I reflect back on what has transpired on this journey thus far. It goes all the way back to “PLAYING” with the camcorder in high school and before that making “radio” dramas on tape with dialog and sound FX recorded on a tape player. Recently, I’ve again had the pleasure of watching hundreds enjoy our “PLAY” on the big screen. Let’s look at a few of these movie updates.

ASHES OF EDEN – WOW! What a full journey and starting in Oct it will really travel. We are releasing a clean(er) version of the movie. Our director Shane found himself in a place between SHOW & BIZ. He loves the raw version of his SHOW but the distributors main outlets require a slight adjustment. It is why we do more and more development/distribution work making films that will do well in the marketplace. Early on you can make films basically on spec within a business structure but many mistakes can be made. Does one scene or a handful of words kill a certain retailer and/or TV license? These are things that get looked at now when we are in development. I know Shane came from a hobby-esque film background whereas whatever struck the current fancy was created with little thought to distribution. Once you start partnering with investors (not social donations) you have a responsibility to them. Factoring in all these variables gets your story out to more. If you don’t take these variables under consideration it likely is a situation of showcasing your film to a couple hundred people and moving a few hundred DVD’s to family and friends. The path we’re on can be reflected in a recent sales report I received with over 285,000 DVD’s sold. That is what proper development can bring but sometimes compromise is required. I’m not saying the world won’t accept the thousands of filmmakers who do these films on the side as only art. I’m saying if you want to “PLAY” for a living you must factor the business in at all times. I’m so very proud of this film and I look forward to taking the next step with Shane. A great creative, hard-working mind who was a joy to collaborate with. Check out ASHES OF EDEN once it becomes available wide in October. This week we should see the new poster art surface.

BESTSELLER – This film has had quite the journey. I’ve got an interview that I did recently (Not released yet) – that asked some pointed questions on production and I gave some pointed answers. I’ve flowed with the Q&A at a few screenings about production and went with the spin. The film almost never was due to mismanagement before we came onboard but I’m so proud of all the current artists involved with the RE-shoot. Their work resulted in the fine film we now have. We’re about to announce our next theatrical show date in Lansing with a DVD release party afterwards. We are also working on Kalamazoo and a few in the Detroit area. I would also like to see an Owosso, Michigan screening. So, more showings of BESTSELLER will be forthcoming. We also just got our 1st national distribution offer on the film. We will continue to evaluate these offers.

40 NIGHTS – So this past week our director/editor sat in with our assistant editor, FX supervisor and one of our other producers. This is our second wave of viewers that will give vital feedback. It will be used to create our second pass on the film. From there we will bring the other producers back in to review. We will have a locked picture in July.  Also the 1st teaser trailer of the film is being worked on. I’m excited to show audiences a first look as we’ve had so many reach out about this film. We’ve just opened a new database whereas you can sign up on the 40 Nights website if your church or organizations wishes a showing. This is in response to the requests we have been getting. So check out http://www.40nightsthemovie.com and sign up. I’m excited to also get the licensing of product underway.

Distribution Updates –

CDI Distribution has recently made additional TV deals on three film projects. One is with our non-profit friends at Red, White & Blue who work with military themed film properties. This includes the CDI associated doc “Outside the Wire” and “Standing Post” both are heading to TV. Also “7 Stones” will be playing at this network. Delivery is happening this week and I’m once again proud of all the artists involved.

Also I have been in talks with a new distribution entity via an introduction by our family/faith distributor. We’re looking for the right partner on grittier properties like our thrillers. The 1st round of talks focused on – DONORS, THE TERRORIST and BESTSELLER. The result was they’re interested in all three films. That doesn’t mean they will all land there but they could. But that was my morning yesterday before our little B-day gathering.

The Future-

Script-wise I’ve been doing some good writing. I’ve retooled one of the past CDI script properties and we will look at moving that forward soon. We will likely do some Michigan casting in the weeks ahead. I have to get the new draft of the script polished and over to our distributor. “Knight Chills 2” and another power drama I’m working on are very close to being completed. I also have been preparing to write the next script in our biblical series with Lightworx Entertainment. I have had so much business going on that getting into the writing mindset was difficult for a moment because of that phone call or an immediate “TO DO” that always broke the mindset. But things are falling into a more even flow and the writing is once again going great.

Good Business –

Not to long ago I had a filmmaker in our state try to go behind my back to push his agenda with a contact. Bluntly – I don’t respect this filmmaker. By his own words and actions he is…a joke when it comes to management. His art is careless and his business disorganized. His personal character is… Let’s just say he is his own worst enemy. I normally would not even waste these words on this person but an opportunity to illustrate a good lesson is at hand because of another filmmaker associate out west. He actually asked permission to contact someone and asked if I would mind being used as a reference. This is how business is meant to be done. In the 1st example myself and at least one other person got a call to get the facts on this person. It was odd for this person to reference myself but not come through me. Why? This person knew I wouldn’t endorse him. The nice part of this story is that I wasn’t the only one who reported back with the same feedback. His actions defined him. Your actions will define you. Words lose value when they have no true integrity behind them. Be true-hearted in your words and deeds. The latter person in this story may do some solid business because he practiced good business. This other individual – buyer beware. Don’t buy into the BS that they are selling. Lots of these types are about trying to say what they think you want to hear – but there are also many sincere people. Trust your judgment.

I could go on about this or that but I really need to go get cleaned up. I’m about to become an uncle again today:) After I’ve got a soccer match to play. Our yard needs to also get cleaned up from the gathering yesterday.

Have a wonderful Sunday.

DJ

Film in Michigan, Financing and the SECRETS

What a great week. We had some good rain here at week’s end which has been great for the garden. We ended up with tomatoes, beans, peas and beets planted. I also had to fortify a wood tee-pee structure that has veggies planted within. I had to make sure our dogs could not get in and dig as they so love to do. I also have been doing some work on the two-tier pond. All these things play into the overall as it provides a great atmosphere to sit and take biz calls. This week I had some meaningful talks with my management, new filmmakers and also a few distributors. Let’s look at a few project updates…

BESTSELLER

We also just concluded our BESTSELLER theatrical run in Grand Rapids, MI to some great response. The film is about to move to additional cities and I’m glad that so many want to see it. I had several great communications from audience members and I’m happy that we as artists did our job. People are being thrilled by this Michigan based thriller and we are all…thrilled.

ASHES OF EDEN

The distributor has announced the official release date in October and showcasing the new DVD art. It’s starting to appear as a pre-order in select retailers now. We will promote these rental/retail sites as we get closer.

40 NIGHTS

This coming week we’re preparing to sit down with our FX supervisor and plan out the required shots. We will also tweak the final film edit as we plan to move into post sound in July. We’ve been pulling promotional stills and have started working the 1st trailer. I’m excited to watch this one move down the production line. Stay tuned!

DJ Perry as JESUS in 40 Nights

DJ Perry as JESUS in 40 Nights

FILM IN MICHIGAN (My Opinions)

There has been a lot of news and anger flying around about the state of the filmmaking in Michigan. Now dear vendor friends such as David Lowing, lumber yards, hotels and many more such suppliers will certainly suffer some loss with the incentives gone. I see many people seriously upset about the tax incentives getting nixed. My initial hope was that the incentives would focus on the development of FILMMAKERS.

Education?

Previously I had helped construct a program whereas the arts (filmmaking) could be put on par with sports at the university level. Our program was well received by everyone from president down until it got to professors. Too many wanna-be chiefs with too little actual experience. TRUTH.

Maybe Government could be the answer?

The hope with the ideal government program would have been to assist business-minded (Read that part again) filmmakers to get to the next level. Controlled grants or matching funds programs for film corporations operating in Michigan for 5-7 years. Again I have many ideas on how we could have developed our creative force here. But importing was the agenda set with our incentives. Some of our best people on both sides of the camera would only find use as back ground extras, van drivers and production assistants. Good if you have zero experience and want a peek within – but these people I’m speaking of are highly experienced and working in non-challenging studio positions.

Filmmaking Added to The Vocabulary

All that the film incentive did in my world was make the word filmmaker legit in our state. When I started out we only had a handful of narrative filmmakers. People who didn’t recognize the industry in Michigan now saw enough headlines to put the word FILMMAKER out there.

New Growth

I think every young person unclear about what they wanted to do with their life loved the idea of filmmaking. To play with technology and create stuff to impress other people is enticing. But the business of it is not nearly as fun for most and that kills most careers. They don’t teach the business like they should.

Advice

SUPPORT THOSE THAT LOVE THEIR STATE. These people will plant and nurture seeds.

SUPPORT THOSE WILLING TO SUFFER THE HARDSHIPS OF LEARNING THE BUSINESS OF FILMMAKING. (Sorry social funding/hand-outs don’t count) ACCOUNTABILITY IS SOMETHING THAT MUST BE LEARNED! Mentors from the business community please help these people.

Interconnected

EVERY failed film project in our state that wasn’t self funded (By the artist) HURTS the whole state industry. Those that have disposable income to invest (Note they made their $ not begged for it via fundraising) will recognize a solid business plan. They see some of themselves in this young upstart. NOTE TO MANY – They also can see through BS. Many failed artists think they were/are smarter (in biz) than everyone else – they are not. The person who is being invested in is just as important as what is being invested in.

Character, integrity and responsibility. (People invest in this)

Peer Accountability

Artists need to hold one another accountable. But unfortunately for many in the local scene the worst offenders are also some of the best networkers. (Kind of) This often creates a fear of being blacklisted by the local networkers. But in my experience these people are rarely associated with the best projects. Why? Experienced people explore before hiring. The projects that do end up with these people are often not something to be missed – chances are strong for a disaster. I like to call it dodging the bullet. I’ve almost signed onto a few projects that I would have regretted.

Investors

Now – when an arts supporter/investor takes a burn on a venture they will surely communicate that to a wide circle. It may be it on the 19th hole of a golf course or some charity function. Often an industry/community can get defined by some of the worst participating in it.  I have seen official statements made by individuals that I know – they don’t speak for me.

Respect earns Respect

When someone refuses to RESPECT and take the challenge of producing serious thus creating a mess – the insecure masses are still there to smile, hug and handshake at their next mixer. These fiascos mean that Michigan filmmaking has once again been defined and not in a good way. That’s why Michigan cast and crew are mostly not respected – I know that as truth as someone who does a fair amount of west coast business. I’ve fought the “Backwoods Michigan” view held by others my whole career. It was easier back than to defend the lack of work versus incompetence of work.

How can we improve this?

DON’T BE AFRAID TO SAY – NO! If the biz doesn’t add up say – NO.

Too big of a script, too little $, too few days – SAY NO PRODUCERS! You can’t remake the laws of the universe. People accept impossible tasks and I have to think it is for the paycheck. It’s like if you knew the ship the Titanic was going to sink how much would someone have to pay you to go for a ride? How much to charge a live firing squad?

EXAMPLE:

I have one project I co-starred in and finished all my scenes several years ago. It’s stuck in that in-between HELL. The result of a fight between the management entities of the film project. It’s hard because of all the hard work that many artists put into that project/film. I feel bad for all the artists but even more for the investors. They are victims of bad business. As just talent I just have to let things be.  As a producer I wish they would have found me. If I had said, yes – they would have a film on schedule and on budget.

More Advice

If you can’t manage a group effectively – DON’T PRODUCE. I could not be a DIT on a film. So I don’t accept a job as one. Same with producers but it is a flashy title and so many are drawn to it – moth to flame.

If long set hours are not for you on a non-union crew job – SAY NO.

I’ve just allowed my thoughts to roll out but I think in summary I see the death of the film incentives and perhaps office as a new beginning. A new chapter could rise from the ashes. Let the fly-by-night people seek scraps from another table. Once the grumbling stops creative circles will start to look ahead.

CDI

With the exception of when a script requires a certain location – we always consider Michigan. FACT: Collective Development Inc. will be making films in Michigan and incentives and/or film office is not required for us to do so.

As you form your circle of filmmakers – dedicate the time to learning to do it right. I heard a story this week that a film group didn’t want to learn SAG union paperwork because it was too much red tape. I’m not a union cheerleader but what is “too much” to advance your career and learn? Learn the process!

HOLD your people accountable! Producers hold your cast and crew accountable. Cast & Crew hold your Producers accountable. We all make mistakes and set life is NOT a vacation or PERFECT but stand accountable.  A full cast and crew should not have to lodge in one room – Poor planning. Tents are not acceptable crew quarters – Poor planning. Late. Unprepared. Lack of pre-production – failure is worn by all. Failure is a step towards success ONLY if you don’t keep making the same mistakes.

The Secret

I hear people asking about my SECRETS – The SECRET is if the business doesn’t add up – pass.

Inexperience in key areas + unreasonable schedule/script = PASS

Someone with a track record of bad producing = PASS

Dodgy answers or avoidance of answering questions directly = PASS

No plan of action after film is done “Get into some high-profile film fest” = PASS

If nobody would say YES to a poorly planned project they would be forced to re-evaluate a project and make modifications. Respect. Accountability.

Wrap Up

The incentives can come – go – come again and I truly won’t miss a beat. I’m a filmmaker who works with talented artists. I always strive to make things better. We make mistakes and try to always correct and learn from them. I hold EVERYONE of our artists on a project accountable and hire problem solvers not complainers. Your time working with us can be one and done or decades pending what YOU do. (Or don’t do)  I may not be everyones friend but those artists that I work shoulder to shoulder with – who respect their contributions and take pride in their final work – we all share something greater than friendship. Craftsmenship. A tradition of storytelling. We share that film as our collective work at that point in our lives/careers.

I had a lot of words and I tried to put an order to them. We have a family event this afternoon so I’m going to bounce off here. These are but my OPINIONS for those that wish to read them. You can apply these principles despite what state or country you live in. Artists are an insecure lot and that gets exploited so often. But work hard and believe that your artistry will find the proper outlet. Just remember you are more often defined by what you say NO to versus what you say YES to.

Have a great weekend!

DJ