“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Posts tagged “celebrity

A Season Begins – Holidays Ahead

Good morning everyone. Coffee skol!

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With business, it’s been a crazy week but also exciting at the same time. Personally it was a mixed week with a memorial yesterday for my aunt. It was great to see all my cousins and uncle but the bubbly laughter of my aunt was missed. We are hosting a second puppy playdate today to see how our remaining dog Daphne interacts. We’re looking to bring another member into our little pack this month. The holidays are hectic but our personal schedules slow which allows for some bonding and training time.

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The snow will soon come to lower Michigan and I’ve been working in the yard to try to winterize. Our Viking Thursdays have been cutting some wood for the fort/office wood stove. We had some good visits around burning logs this past week. Let’s discuss some of the battles from the past week.

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I like to stay ahead – prep for upcoming things. Our distributor had a good response to MBF at mipcom and wanted a teaser first look at footage for AFM. I don’t like rush jobs but in two days the team pulled together a trailer for AFM. We need to sit back and fine comb the footage. A tailored music score needs to be added along with a re-recorded Voice Over. We are looking to have that done but at the same time we’re trying not to disrupt the work flow on – THE CHRIST SLAYER.

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I’ve seen the rough DVD poster art that BMG is using at AFM. I like it. It’s a slightly different style from the first two and features some of the characters from the film. I know that is pretty common and some like that and others do not. Either way it’s very polished. I like our teaser poster and I look forward to sharing the DVD art soon. I have not seen the entire wrap. I hope to have theatrical info on the film so we can PR the entire release schedule.

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WILD FAITH is also part of those theatrical talks. We’re also working the home video deal. That includes the celebrity narrator we’re adding to the film. We almost had that recorded in LA last week. We had a studio on stand by and I was coordinating between agent and our director. Shooting on a project running over nixed that session and now we’re looking at Nashville next Tuesday. I’m in hopes we can close that down soon. Another great 2019 release!

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LOST HEART development is ongoing. What I like about this film is a zany group of characters whose antics and actions offset the heavier aspects of the script. It has several solid messages woven into the fabric of the script. It is more grounded versus some of the other more high concept stories.

I’m also enjoying my writing on the Sci-Fi project that I recently spoke to a distribution company about. The literary agent review will continue into 2019. The stories I wrote for the book collection of horse stories is prepping for release. I’ve got to return some paperwork on payment this Monday. I’m looking forward to more book contributions in 2019 also.

Our other holiday films FORTY NIGHTS and CHASING THE STAR are starting their holiday season. DOVE streaming, UpLift Network and more are featuring some of the stories. I’ve stated before in was a dream to have the trilogy play together every holiday season. Last year the first two films were playing often in rotation and I’m exciting to be adding the third THE CHRIST SLAYER. From Nov 1 – Easter is going to be a fun ride.

Fun also not just because of the business but because of friends and family. I’m going to end this so I can get cleaned up. We have the puppy play date followed by a family bday get together. We’re also putting away the ghosts and goblins and the Thanksgiving stuff is coming out. The squirrels are loving the remains of Halloween. Those pumpkins will not go to waste. Have a great week everyone.

DJ

 

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RESPECT, ORGANIZATION and RESPONSIBILITY

I’m once again sipping the hazelnut coffee and feeling good about the week’s accomplishments. It has been a hard week in some ways simply because for me it is A) Keep business as usual moving, which is on many fronts with our library of films B) Promote the most recent releases C) Prep the new projects about to launch

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1st teaser poster for “Chasing the Star”

It has been trying in some ways because I’m dealing with the pre-hiring practice of discussing deal points. Here is that point where after explaining the business model of three nearly identical films in a series – people want to try and go outside that model. You have to have people who really believe in a project and want to put forth their very best. Some people got the call to see if they wanted to return and work on the second film. Some are returning and others are being replaced. In this industry people wait for that opportunity to step UP because someone else stepped DOWN. That is often the way. Are you going UP or DOWN?

After this Quest Trilogy is complete we will be adjusting our slate to larger budgets. I had a few people say, maybe when you have more funds in the future, contact me again. I was just honest, No. I will likely be working with the team we develop during this “team building” phase. They must trust in our path and be willing to grow with us. I’m not asking for volunteers, free help or paid with credit – this is offered work. I’ve been doing this a long time and I firmly believe what is to be, will be. Casts in development may change but once a film is done you could never imagine anyone else in that role. Crews create the “perfect storm” with their collaboration and determination. They win those daily battles that give them the holy grail of movie puzzle pieces. Those battles are the tales of old men many days from now. I’ve looked back on battles fought 15-20 years ago. I’m damn proud of most of the artists I’ve ever worked with. We share history, life and collective art. Once done – you can’t take that away.

We had a great compliment while in a meeting this week. Someone in our circle had recently worked a larger million plus dollar film and it was hectic and chaotic. They said, they didn’t fully appreciate the experience of working with CDI until they worked on that film. I’ve heard that story from several people and I’m proud of that. We work to TRY and achieve that but you must go that extra mile. It shows that money will not buy RESPECT, ORGANIZATION or RESPONSIBILITY. How much money was thrown at problems that were emergency reactionary because proper planning was not done? Probably enough to make a movie:)

I’m also trying to develop the next group of artists who want to make a living at this. It isn’t about the short game I can tell you that. A recent conversation – on public relations. Early in my career I tried to promote our film endeavors more within the state (Thank you Michigan Vue – miss you) but back in the day, the feature filmmakers were few. Newspapers and magazine wanted to follow more theater and any number of silly trends but seldom gave filmmakers a serious spotlight. As our success grew elsewhere with newspapers, magazine, fanzines and such taking interest in our work (I have storage crates full of paper PR from around the world)- It also gave rise to some local Michigan dreamers unwilling to invest in the hard work. For many years, anywhere I would go for a drink or to socialize, everyone had a great idea for a movie. You got a script? No. Money? No. The story repeats itself.

These “ideas” came from all places including some family/friend connections. Filmmakers are seldom at a lack of “ideas” it is money they lack. My Uncle Bob was in the film business but due to trying to hide his actual age from some in-laws, he gave me the arms length treatment. I wasn’t asking for handouts, I was ready to work. Even some REAL advice would have been helpful. But years later the tables had turned – Any chance of hiring him? I guess, I didn’t really give it much thought.

Locally, I grew up in Lansing, Michigan. I went from Northwestern Elementary school to Michigan State University. I have friends from first grade on up and still play in a Men’s soccer league. Years ago when news would hit our local state media, my closest friends or associates would sometimes seem off around me. Maybe having your face in the video stores, posters or on TV makes some uncomfortable. I understand that.

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Outside the Owosso theater before our premiere of “An Ordinary Killer” – NOTE the “yellow brick” my deal making cell phone. I was well known in Hollywood for that construction phone. I was always building.

But, actors are just people. But it was odd and annoying for some of those friends/family I’m sure. I was the guy with a beeper and agents calling. Talking about places, people and things my closest didn’t understand. You can explain co-starring in a film in India but unless you lived it…very hard to convey. Now, I enjoy my quiet in Lansing, Michigan. I would say I get much more done than most because of living here. In my many Hollywood business travels, they were always amazed because I was’t just talking, I was coming to them having done. I have many relationships in Hollywood and some still not mined.  You want to come at a deal the right way. Many beg, plead, dance, ass kiss and such for an opportunity. My opportunities come on equal ground and where a mutual positive potential is present. The funny thing is for the appeasers in Hollywood and elsewhere, most of their hoop jumping doesn’t even promise results. It’s not a “this for that” deal. It’s “do this and this and this and this and maybe…maybe we can see if anything can be done” lure. Don’t take the bait. Don’t watch the flashy hook being pulled through the water.

And when these people get trampled and burned in our industry they became jaded and hateful. Sad people who live in sight of their dreams but never touch it. They have straight up actor ghettos in Hollywood. Bars that are filled with the failed and broken. Go off the strip of Las Vegas to see another example of this. I’ve seen these circles exist in the smaller markets like Michigan. Social ghettos where struggling artist meet to try and establish some pecking order amongst themselves. Many followers of the fake it to you make it clubs. A mutual life boat of hope that loves to dissect and critique art despite the fact that styles vary and change. People still jump on bandwagons. There was a slew of wanna be PULP FICTION like films after that released. Funny thing is many of the critics, sitting around the craft beer watering holes, were shoving crayons up their noses when we were making films. I have found some very talented young filmmakers and I ask for patience in my dealings with them. What were they doing seven years ago? You can see what we were doing – being #1 western rental. Actually that remained for 7 weeks and stayed in the top ten for 17 weeks.

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RENTRAK REPORT of #1 spot for Collective Development Inc’s “Ghost Town”

If someone is going to boast something to me it better be real or based on some actual knowledge, experience or facts. If not, I will call you every time. I’m offended by idiot statements and I’m allergic to stupid. So most of the time I don’t travel in places where I may be forced to be brutally truthful or where the BS is just too unpleasant. In our production circle you are expected to keep the drama on the screen. Only a handful of days to act like a professional on set- after that you can go all Charlie Sheen on your own time.

To bring it back around – I don’t promote as heavily in my own home state. It’s my shelter. It’s where after weeks in the Philippines, I want to come HOME to. I like to be treated as a non celebrity most of the time. I do enjoy some great sponsorships in leather goods, hot sauce, candles and more. I’m still waiting on coffee:) Call me. So I do enjoy a few perks here and there. Our CDI projects we’ve produced are in broadcast around the world, streaming, DVD’s and more. I still get consistent fan mail (emails these days) from people who appreciate our collective works. This blog was started so I could talk about films and my industry, maybe giving the guidance I lacked early on. If you wanna know what is going on with me – you can stop by weekly. If you don’t – I won’t be filling your ears in person with my boasts. I don’t need to – I like this saying. I’m not quoting here. It went – when a person drives a BMW, which is a good car but not a great car, they race around, trying to show people how fast they are. They are revin’ their engines trying to draw attention and tell people they are fast. BUT…When you drive a Lamborghini, you just cruise about. You don’t rev your engine, don’t need to boast and race about trying to show you’re fast. Because you know you’re fast. Arnold Schwarzenegger said that. I’ve always liked that approach and I do feel that confidence. We live quiet but we are capable of great things.

Many years ago, I saw a greater picture. I didn’t just want to be known for our art in the USA – I wanted to cross lines, build bridges. This work started many, many years ago. Now, this blog reaches 80+ countries and we keep widening our film sales deeper and deeper into the world market. I am not making films for the little pond of Michigan but for the expansive ocean of audiences worldwide. That said, I love and appreciate you all who follow our art. For the peers striving – draw strength from yourself and once you find your audience – their appreciation will feed you. Be smart. Speak less and do more.

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International cast of “Karma, Crime, Passion, Reincarnation” released in theaters across India in 2009.

I’m not going to go on and on with individual updates on films. We have many films coming out in March, April and May so it will be a busy next couple of months. Read earlier posts if you need updates on releases. We’re about to start signing cast and crew onto the next film “Chasing the Star” which is getting very close to being ready – a few more weeks.

Keep at it people and don’t worry about twitter followers, Star Meters or seeking validation from insecure people. Make your art respecting the business.  Seek to entertain and educate your audience. The audiences will allow and inspire you to grow. The source of your strength should not be peers that often are unhappy with themselves and seek to unseat you with words. ACTIONS SPEAK LOUDER always!

Be a doer not a talker. Okay, I’ve got to get doing so enough talking(writing):)

Happy Saturday!

DJ

 

 

 


Casting, Candleberry and Create VS Hate

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The first snow of mention kissed the ground last night. It’s beautiful and welcome at least for a while. The harvest was finished yesterday with the pulling of the beets. A final mulch and mow and stowing the last of the yard items until spring. This morning has been all coffee (BREAKING update) I may have a new coffee sponsor – stay tuned. Speaking of sponsors, this morning has been wonderful with coffee and The Candleberry Candle Company! They have been a personal sponsor for a few years helping me find my mindspace to work on scripts. My zen to keep patience when dealing with accounting and BS technology issues. OK. Let’s be honest on that front. 98% of my technology issues are with my technological issues. From my earliest days of friends playing with the video camera – my buddy Darrel was always the camera guy. He could get the camera to roll back to the right VHS frame. We didn’t have editing back in the day. We shot one take in order. Boom box on set was our music. Those days were fun and free. Of course being young without the daily adult issues was more free. I cherish those days beyond words. I’ve worked hard to establish a worth in our business and I can’t just play. It reduces value and being part of something “bad” (maybe still fun) can make you go backwards. I’ve got management pushing me up into the larger films. I’ve got a few studios that have taken an interest in developing my branding. I still have fun when playing on set now – it just has to make sense business-wise.

"Don't Hate - Create" - DJ Perry

I had a funny message a few weeks ago but I was too busy to really even address it. It was from a filmmaker whom I had heard all good things about. Previously they had expressed to a mutual associate that they wanted to get a script in my hands. It was in the thriller/horror genre as I recall. With good recommendations behind them I even thought a future collaboration might be possible. I have a few horror scripts with interested distribution and foreign sales waiting. It has to be the right director and the project just is not front and center right now in development. They were working on a script and we inquired about bringing to the table scripts that made business-sense because business was there. I recall the idea being just lukewarm. Lot’s of people have their own scripts to do but if distributors/retailers don’t want it why shoot it? So fast forward and coming from Yuma shooting “40 Nights” I recall getting a script and reading it at the airport. It wasn’t bad as I recall just not anything I was into doing. Maybe I needed time away from playing Jesus before heading into the dark side again? But whatever reason – it was a pass. Now under some odd screen name I got contacted and scolded for talking SHI$% about their script and making a Jesus film. OK. They wanted to twist a dagger with a “So and so also just made the same Jesus film…” 🙂 First, you have not seen our film. Second, that is like saying, “someone else made a film about a haunted house” – okay. I’ve had rocks thrown at me for years and I’m okay with that. It is a badge of honor and respect – some of my celebrity friends have all confirmed – when hate starts you’re getting success. Now, when I got around to reading this message I wasn’t mad. To me, I saw a frustrated artist who took my rejection of a role as a rejection of his art.  Not true. I almost reached out because if he is a good artist this kind of negativity leads to career death. I can say that because I’ve seen it. That was the funny thing about our screening of “An Ordinary Killer” last week. A perfect movie? No. Art is subjective. It did sell out 12 of 13 theatricals, USA/Australia distribution and played on ABC. We made that film 13 years ago. WOW! And that was our 5th CDI feature and the library is much larger now. The point is I want people to succeed but by good business and hard work. No shortcuts and half-ass business. People who know me will say that I give you an honest opinion. I’ve had lots of experiences in our business and while I learn something new daily – I’ve gathered a good amount of knowledge.

Terry Jernigan and DJ Perry in "An Ordinary Killer"

Terry Jernigan and DJ Perry in “An Ordinary Killer”

RESPECT. I’ve given it and had several good advisors and mentors.

IF YOU GIVE IT – you too can learn, grow and thrive.

That one communication was just a good example of how not to build bridges. You get feedback and you get defensive – that shuts down any respectful communication. Do I practice what I preach?

1st official teaser poster from the 2nd film in the QUEST Trilogy

1st official teaser poster from the 2nd film in the QUEST Trilogy

CHASING THE STAR – On Friday Bret Miller, our director and I, concluded a three-hour plus script meeting.  I’m happy to say we have draft 2 with the directors input. We moved a few scenes for pacing and flow and he had a few ideas that we put in there. Our distributors had purchased a suit and we were giving it a tailor. It is exciting and so that will start to go out next week.

On casting we’ve been looking at several reels – most on the west coast because we’re limited on flights. We also fly in several of our keys because that is just as important. They are stars on the other side of the camera. Funny. In Michigan I hear complaints when films come in and bring their keys. I will once again get back at them by bringing some of our Michigan keys. I can’t bring everyone and that is a hard balance. But once again some of us will depart Michigan in Feb for Arizona. Maybe that is why I can enjoy the snow.

"40 Nights" - the 1st film in the QUEST trilogy.

“40 Nights” – the 1st film in the QUEST trilogy.

40 Nights – This week my goal is to pull in the intro sequence and VFX. Sound design is closing up and our director loved the direction. The music score is also coming together. We released a teaser that used a snippet of music.

The symbol of the KNIGHT CHILLS franchise.

The symbol of the KNIGHT CHILLS franchise.

We’ve been re-mastered the CDI library in prep of some new VOD, foreign, TV deals and a possible CDI Online store. The book/DVD deal on “Knight Chills” is signed and some PR will release on that.

DJ Perry & Shane Hagedorn on set "Ashes of Eden"

DJ Perry & Shane Hagedorn on set “Ashes of Eden”

I thought some PR from our distributor was coming out on the “Ashes of Eden” TV deal. Something for next week! Closed caption deal on “Donors” releasing Feb 02. “Bestseller” is playing Grayling, MI Dec. 10th look for a new event page and updates. The national release date on “Bestseller” might be March 02 but we’re trying to confirm. I will confirm that artwork is being done and I’m looking forward to that.

Script, script, scripts… – I signed an NDA and had a book sent to me that will be followed by the script. A studio I’m working with sent me a script that they want me to star in. Also another couple of projects to consider/talk about  – one is a TV show reboot and the other a major film on par with C.U.J.O.. That project is moving forward and looks to shoot in 2016. I will say more when I can.

My alumni school

My alumni school

Let’s wrap this up. I’m going to watch MSU and maybe read a script.

Enjoy your weekend!

DJ