Talking Development and Looking Forward to 2015
A week ago I was waking up early in Kalamazoo to return from our 15th anniversary showing and deal announcement on IN THE WOODS. I have a few more public events coming up soon. I do plan to attend the showing of STANDING POST that was done by one of my long time collaborators and features three actors I respect. I’m also happy that the crowd surrounding the East Lansing Film Festival will get a chance to see ASHES OF EDEN and also get some exciting news for the film. I am happy that this inspirational film will reach even more people. LOCKED IN A ROOM thrilled some folks in Canton last week and I got some great communications from fans watching stuff on VOD. On TV as I type is the making of John Carpenters HALLOWEEN. 21 days and 325,000 with Donald’s pay being 25k. I’m enjoying seeing how much fun those actors had making that little film that would be a king classic in the genre. It was also slammed hard when it first came out. John said much of it was from other artsy filmmakers unhappy they could not get the exposure and release they felt they deserved. 
This past week had some of my people working hard to get things in order on BESTSELLER. We are planning time for the director and DP to come in and share ideas. I think we are growing close to a finished film on THE TERRORIST. We only have a few left in the pipeline. Which brings us to DEVELOPMENT.
I’ve got WASTELAND ahead of me this December and we launched the Facebook site where we will be featuring updates in cast, artwork and props. I’ve had some great meetings with a few people over the last couple weeks as CDI looks to increase the army. I look for smart, positive people with passion and willing to work hard. I’ve built everything in this industry I have brick by brick with few if any handouts. I found other like-minded people and together we faced battles – won some, lost some and moved forward.
As our sales team has been licensing films in the library we have been looking at franchising a few of the films. It is no secret that Lynn Drzick is interested in doing another IN THE WOODS. If the right script is agreed upon it may happen. Also VP of CDI, director Jeff Kennedy and I have had talks over KNIGHT CHILLS and we do have a rough idea of a follow-up. I may be paid to write a script that I’ve had in my head for many years for an associate this November. Discussions on several scripts that already have distributor interest and in some cases guarantees continues.
On some of these smaller scope projects I’m looking at upcoming filmmakers who have yet to reach an international level. I’m looking at people who don’t want to do this as a hobby but as a career path. Many of these people have personal ideas/scripts that can be enjoyable for a small pocket of fans but often does not lead to bigger things. While some are content with making films for fun many in the cast or crew have greater aspirations.
It’s a stairs step process to get to these levels of film success. By success I mean having a title that has sold tens of thousands plus units or is in rotation on TV networks or available in different countries. Once you start to take steps if others around you aren’t willing to do the same you sometimes have to distance yourself creatively for a while. Maybe just until they evolve to that next level. If you’ve done a string of quality projects and have started to frame yourself as a professional you cannot slip back. By you saying NO, you may be one of many that helps them evolve. This is hard when you know the people but if they are doing it for fun and you are building a career – conflict of interest. I’ve explained to a few friends in the field (not truly in the BIZ) I cannot just come play for fun. I spend that time on paid projects or developing paid projects. When you win as a producer you win for many artists. When a film breaks out into the international market the resume of all those artists increases. I don’t always feel that some artists, usually the young, fully appreciates this fact. The wages may be modest, the hours long but to have a credit on a film that really gets into the marketplace is so valuable. So take pride in your work and be happy that you are working on something that will help you. If you start out in our field just for the money you’re in the wrong field. There is good money to be made but it comes in time through hard, collaborative work.
For the last few years I’ve been gone on set shooting during October so this has been wonderful to be home. Like I said earlier, I would rather spend time developing and finishing projects of quality versus just doing to do projects that are just fun. I do things for fun (Reading, soccer, archery, guitar, brewing) and I often find filmmaking fun BUT since I am accountable and use investment versus donations – I take my work very serious. I’ve been in development talks with Shane Hagedorn (ASHES OF EDEN) and we plan to do a 2015 film. Add in the handful of other projects developing and the new year could be filled with exciting projects. I look forward to incorporating some new people into the tribe. I look forward to working with my tried and true. I look forward to sharing our stories with fans around the world. Right now, I’m looking forward to some more coffee, some breakfast and MSU putting a whoop on U of M.
Have a great weekend and be good to one another.
DJ
Filmmaker Advice and Announcements
I’m sipping some strong coffee due to a slight malfunction in the back up coffee maker. It goes perfect with Fall which has arrived here in Michigan. The chilly air and leaves that are slowly starting to change signal this new push towards the harvest. I’ve had a few great sit down meetings this week with associates old and new. I’m a private person who really likes to focus on goals and stay far away from the drama or distractions. To isolate these elements from your life circle allows you to truly add as much creative into your business as possible. I’ve talked about people who tend to use the same variables and are surprised when they get the same results. If you are happy with your direction – great. But if you are not you have to look at your variables and see what is not working. Adjustments in attitude, time management or collaborations can greatly effect the outcome. I’m writing this week within the framework of this – 2 weddings and one funeral for a 18-year-old girl connected to our 4H yearly activity. To see someone who lived fully without any thoughts of a near end and two pair of individuals making a go of it in life can be rewarding. More so when you realize you still are alive and get to meet life’s challenges. It won’t always be so. One day be it tragic or peaceful – your journey here will end. Your children, your art, your words – what will you leave behind? Let’s move to our discussions on film and entertainment…
ASHES OF EDEN – I was proud when I saw the 42 new show dates for our film in Canton and Novi. (See pic for dates) I try not too let pride take hold to often but in this moment, I was. We are not 4 walling or renting the theater – we’re in a partnership much like the major studios. CDI sales team has a new head of theatrical which we will announce. This team will be pushing “Bestseller” and other films from the CDI library out to market. This is a new revenue flow that previously did not exist. A handful of showings were done in days past to avoid the label of DIRECT-TO-VIDEO but it is now a true avenue. Why? The technology and the quality of the product is at a studio level. (Distributor words not mine) Hiring professionals is not enough it’s the focusing of these artists efforts towards telling the best story possible. At the hobby level of filmmaking this is hard because some scenes stay in the film or aren’t cut because someone loved the scene performance, so and so would be mad, the camera shot is great BUT does it serve the story. I’ve seen much growth in this area and I’m humble enough to say I’m always learning both as a creative and as a businessman. You cannot walk around with a full cup or you cannot accept anything new.
I thought I would share some information that was presented recently to a rising filmmaker I sat down with. IF you have some backing and you want to showcase yourself stronger than you have you need good associations. Until you see a department run as it should it is hard to hold yourself to a certain level. We’ve opened ourself at CDI to associations but first it is with whom. Making films is a lengthy process and requires a lot of close collaboration. If your personality runs against this grain of respecting work flow, non-defensive discussions, openness to options – we will pass. I will not argue or deal with big egos. We PR films on a regular schedule but we also don’t attach any entitlement. It is marketing. If you have successfully done certain things you are entitled to an opinion but even that should be done with caution. I see many people not only marketing but believing their own fable. Now I believe that you must have faith in yourself but nothing says confidence like quiet at times. I had someone once ask me after conveying some negative comments about me – if I care? They were surprised that I wasn’t mad but sad for that person. All someone has to do is usually look at the accomplishments of the doer and the complainer and it quickly becomes apparent who is better at using their energy. The sad is for the wasted energy. That circle of negativity can envelop a person or a group. That old “birds of a feather flock together” saying. Seek something better. It doesn’t matter if you are a hobby artist or professional. Who would keep going to a scrapbook club that was plagued by negativity? Play for a team that is chaos and drama? Same in the workplace – people move on from bad work situations or there is a change in leadership. Decide if you want to be a flocking feather or soar with positive doers. Your choice always.
To circle around again to ASHES OF EDEN – we’ve also signed our National deal for home video and digital. We will be announcing more about that in the coming weeks. In the meantime Shane Hagedorn and I have been busy discussing what will be our next collaboration. If you don’t know Shane he is a salt-of-the-earth, hard-working man who I’ve taught and learned from. That is what a positive collaboration is all about. It was also brought up in a recent meeting (Not with Shane) about the divisions existing in Michigan. East-side, West-side blah blah…I say, we are Michigan. I’ve worked in all corners of Michigan with cast and crew from wherever. I’m looking at their art and attitude not their zip code. Lansing doesn’t usually doesn’t get involved in those film turf wars talks. I mean locally aside from CDI only Jeff Burton and maybe our Ahptic friends have worked at that international level. Still it doesn’t matter. It can be done. Our films can compete just like our cars, wines and other MI products. But to do so you have to make product people elsewhere want to see. You have to make it at a quality level that meets quality control. You have to have all legal aspects tied up so you don’t end up with a big home video for family and friends. This is the reality. If you tried to sell and market an unappealing (subjective) car that couldn’t meet safety codes and compliance – who would buy it? You could cobble together some off-road mud buggy for fun or a zippy little go-cart but you can’t expect it to be highlighted in the car industry. Some films are like Go-Carts and their makers think they can enter the Indy 500 and win. This is not a Pixar cartoon with nitro powered snails:) So be realistic. Set realistic goals. Execute with maximum pre-production so you can handle problems you can’t plan for. Don’t cut corners. Don’t allow your ego to trump the story. Keep modifying your process and watch the success start to grow. Good mentors and associations are also key to success – so if professional is your goal – take the realistic steps.
BESTSELLER – We had a great meeting over this thriller with the book creator Chris Wright/Knight aka Jonathan Rand. He is a self-made man like myself enjoys the journey to success. We made some solid decisions on our distribution flow that I’m quite excited about. If you don’t know him your children likely do may from his AMERICAN CHILLER, MICHIGAN CHILL, ADVENTURE CLUB books and much more. This film is now moving into the sound/music stage with Dennis Therrian and we will have a fun go at finishing this thriller. The 1st trailer has created huge buzz for us in the distribution circles thus far and so in 2015 we will see this film presented on the big screen, small screen and everything in-between. Great job Chad Ice on getting that final edit locked up. He had only done shorts when he approached me during our film shoot about the possibility of editing. I do know lots of editors but in this case having someone already invested in the material was a huge bonus. I think he discovered that a feature is very different animal from a short film. I’m proud that we were his first feature film and I think he gained some great experience and insight while we benefitted from his artistic talent. Much more information on this film will be flowing in the coming months.
THE TERRORIST is on a second pass of music and so they are very close. I really enjoyed this NYC based film and can’t wait to have this finished and in the collection. I think many people around the world will benefit from the messages within the story.
We are funding on a few films currently and with pre-set distribution and some great attachments we should be rolling camera again in the near future. If you have your own funding and want to be considered for an association reach out. If you are a new director without money chances are slim to none that we will slide you into a film that is financed on our end to direct. But if you have your $ support and want to create something that will help you move up the professional ladder feel free to reach out. We do say NO more than YES but it’s all case-by-case basis and much of the decision lies in how collaborative the person is. If you’re NOT a budget-minded/producer friendly director you will not work well in our camp. Same for aspiring actors – know your craft and be production friendly. Actors who have had or tried to produce tend to have a much better respect for the company and work flow. When PR was going around on ASHES OF EDEN announcing the new Canton/Novi screenings – one Detroit-based actor responded to one of our staff that he would support the film ONLY if the actors were paid.
NOTE: We’ve paid our actors since our second CDI film in 1999. It wasn’t much back in the day but it was a wage. It is like this actor was policing productions. The truth is we were likely paying our actors when this fellow was still playing a cloud in his middle school play:) But these jaded mentalities wouldn’t exist if not for shady production companies. We’ve all been there but don’t carry that negative with you from project to project or it will paint you in that negative light. To see what happens to “negative nellies” go back up and read the start of the blog. Okay I’ve enjoyed the chat with all of you. G’Day to our Aussie friends who have been tuned in to this blog. I hope you all have a great day and maybe a line or two of this word spewing can help you.
Keep clawing your way to the middle!
DJ
Saturday Summary and September Happenings
Good day to all of you out there. I hope your week was a productive one with some enjoyment along the way. I wanted to take a few moments to blog with all of you out there. I see again we have new international readers. We had a bit more heat this week in Michigan and that slowed the roll on yard work that I’m going to make up today. This week I finally hung a large theater sign in the office that I’ve had for a long time. I can say that my office is really getting there with organization of stuff. It is funny how I can chart my life by what film I was doing at a given time. I did an interview Q&A for the “Dead Quiet” movie that is saying it will show 1st quarter 2015. That is also the national DVD/VOD target for “Ashes of Eden”. I also think that “Bestseller” will be moving into theaters about that same time.
BESTSELLER – I’ve been a tad quiet on this film as it moves down the post line. I had the pleasure of watching the new cut of the film a few times this week to give notes. Most all my notes were on how pleased I was with how the 1st round of suggestions were incorporated. I’m excited because the pick ups and the trims to the film have me very excited. It is a tense and exciting film and Michigan is showcased in such a beautiful way. I can’t wait to see it on the big screen. More PR will be forthcoming as we approach an end-of-the-year premiere. Great job cast and crew!
ASHES OF EDEN will start a theatrical run in the Detroit area (Canton & Novi) in September and I’m excited for people on that side of the state to be able to see this fine film on the big screen. We got a great review from one of the TV networks I’ve dealt with before and so I think we will license there. Also a few foreign territories are moving forward with negotiations. I’ve enjoyed this collaboration and look forward to the next one with Shane Hagedorn.
We also will see other CDI/CDI associated films heading to the big screen and several have new distribution opportunities opening up. We will be meeting this week to discuss more of this and I have some distribution offers to consider. What films would you like to see on the BIG SCREEN? Re-issue of films? Feel free to let me hear your thoughts.
http://www.indieflix.com is the home of the first 3 shows of “Supermodel Showdown, Costa Rican Adventure” and so check it out if you like tropic places, reality TV and/or bikini babes.
A TV pilot I did a few years ago in Canada may become a feature film. It is a comedy and deals with stock car racing and so that could be fun.
I’ve been having some great talks with my management about placement in a few larger studio films. I had materials sent yesterday on a film that might be in need of a strong supporting man. I really liked the director and so I gave my interest to go ahead with the send off. I know at least one studio project I’m slated to be in but I have to keep that quiet until they are ready to PR. I’m enjoying finishing up stuff that is on my plate. But I do have one eye on the future. We’ve had some great development talks and I see a few of our films moving ahead.
I want to close this chat early and go do some yard work before it is way too hot. I have observed all this world news with water buckets, racial tensions and pending war with Isis. How do I feel about it all? See we provide escapism from all these highs and lows in life and I know everyone has different views. I like awareness for diseases but also know how desperate others in the world are for water and to just see waste everywhere… Racial tensions/police tensions – time will tell the story. Isis – challenging the USA is well…not real smart. A common enemy is what often unites Americans and when that focus gets redirected…
So I’m going to return to some yard work. I plan on grilling and chilling a bit. A soccer match tomorrow and time with my brother and friends. I hope you all have a good week. I’m sorry to a friend or two who hit me up with indiegogo/kickstarter stuff – I don’t believe in that funding for profit earning films. For a non-profit or fan film – perhaps an exception. I just see more asking, asking, asking for unreasonable amounts/budgets that don’t/won’t usually get funded. I give to charity where I see fit and no challenge is going to change that. And I don’t play any online games. So if you have recently requested any of these things I politely decline.
And with that I bid you all a good day!
DJ
DJ Perry's Official Blog 'Clawing My Way to the Middle' 