“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Posts tagged “campaign

A Morning Reflection on ‘Mr. Brown’ and Updates From the Films – Casting/Crewing

Hazelnut coffee is toasty warm goodness on a chilly Michigan morning. Welcome my new readers from Vietnam, Indonesia, China and more. I suspect some of the new films are releasing to our friends in Asia. I know Poland, S. Korea and more have been licensing. Let’s start by talking about 10-4 two years ago. On a very different day which was warm and windy we said goodbye to Luke Brown (Mister Brown). He was our furry boy that we spent several years fighting his illness until we finally had to let him go. We did it at home and it was sad but beautiful and peaceful and not under any duress and for that I am thankful. Shortly their after we brought the “dog-faced gremlin” Finn McCool into our family and with him came happiness again. Today I awoke thinking about my boy and a glance at the date let me know why. I know many of you have lost those special family members and they always bring out the best in you. If you have been thinking of enhancing your life with a furry family member do so. And I encourage you to adopt and let the joy enter your life. Our old Daphne is still kicking it no longer quite the spitfire starting the play fights. She is enjoying her winter years for sure as is our remaining cat Lulu. You can read about Lulu as my contribution to the book-

My next contributing story is in a dog book and is about Luke Brown and his encounter with a reindeer. I will surely let you know when that is available in the next year. Yes. Lonnie (Book editor) we were at the Jackson hidden raceway.

Raceway? What am I talking about – well, BEST YEARS GONE! Our next CDI film is full speed ahead. We will gather to start filming at the end of the month. We will be looking at resumes and talking with recommendations for a few crew roles but also looking ahead to 2021 where we have a TV series HASTINGS coming together and a WW2 film. If you have strong office experience we will be looking at coordinators. On this film we also have a few crew spots in G&E and camera support. Feel free to reach out direct if you have the experience and/or interest in joining the tribeCDI. We have some incredible cast, crew, sponsors and a funny yet inspiring story to tell.

I mentioned WILD FAITH‘s growing audience giving spark to the TV series. I really want to bring this to Michigan and it looks promising. This winter I will make the push to get this fully greenlit (financed). This will require adding more artists to the CDI team. We might start working with a casting director just to help bring options to the table. We producers are mostly actors and enjoy taking the time and care to make sure the chemistry is proper.

Speaking of chemistry – I think audiences are about to be in for a treat with LOST HEART. This is week #2 of our national campaign and it’s exciting to see the build up. I know that the reaction has been great. Mike Huckabee saw our EPK (Electronic press kit) and watched our trailer and has invited Melissa Anschutz, Don Most and Victoria Jackson onto the show. We are getting ready to have our cast and crew premiere screening at the Double JJ Resort on the 17th of October. We are filming the pre-party and afterglow as part of the event premiere screenings via Encourage TV on Nov 7th and 21st. I will be having family and friends for the Nov 21st showing since I will be back from filming BEST YEARS GONE. We’ve been posting other interviews and PR that our artists have been participating in. Many of these are being posted on our Lost Heart FB page @lostheartmovie

THE QUEST TRILOGY – Anytime is good to take the adventure and watch FORTY NIGHTS, CHASING THE STAR and THE CHRIST SLAYER but the holidays make it even more special. Our distributor is doing a new campaign which includes a trilogy trailer. I’m excited but if you wanna get the jump on watching them – go right on ahead.

Okay I’ve spent the last 10 minutes trying to figure out these insert blocks vs writing – technology. I’ve had several fans reach out over MBF: MAN’S BEST FRIEND and I want to thank you. This pandemic had interrupted and killed some of the PR/festival/event roll out for this powerful film. That said, people in their own time are finding, watching and being moved by the film. As I noted in the opening Luke Brown was my inspiration and was beside me while I wrote the script. It is a great tribute to my furry buddy and I think it is connecting with many audiences out there. Take a watch free with ads on Tubi or Encourage TV and of course on Amazon and many of the other platforms.

SMOKE & MIRRORS – the music is done and our director Nathaniel Nose LOVED it. We’ll start to put the credits together as the color corrected footage comes to us from DP Jesse Aragon. I’m excited to finish this feature script over the winter for forthcoming production.

We’re currently attaching sponsors onto our Lost Heart premiere, our ‘For the Love of Catch‘ documentary film and onto Best Years Gone so if you have a company, product or service needing millions of eyes please do reach out. This week was also prepping for winter. This week wood was cut but some needs to be split on our Viking Days:) I racked the wine to the secondary this weekend. We brought out all the fall decorations. Our chickens are doing great getting to know their new home. We’ll do some more work around the homestead today and next week (tomorrow) -it’s back to the business! Coffee cheers. (LOOKING FOR A COFFEE SPONSOR!)

I apologize for losing my flow of words trying to figure out all this new block stuff on WordPress. I might have wanted to throw my laptop once this morning. Be kind. Be safe. And keep at your creative endeavors!

Talk with you next week.

DJ


Keys to a more successful 2018

A101_C001_03254IWell Winter has fell upon Michigan for sure with a good amount of beautiful and chilly snow. If it is going to be cold I really do enjoy snow. It is brighter and I love the look it gives to everything. Yes, it makes the hazelnut coffee taste that much better. Christmas is only a few days off but we’ve been enjoying the season everyday. Where do I even start with all this? STAR WARS (No Spoilers I PROMISE) has been front and center with the media and most folks. I had the pleasure of watching the latest installment yesterday. It was made extra special because I attended a showing with my lady, I put girl elsewhere and some people thought I had a hidden love child. My brother and his wife and my friend of about 40 years whom recently moved back to the area to work at MSU. We saw the original 40 years ago together and to have him there again was very special to me. I enjoyed the film very much. Now as an artist I really try to avoid too much judgement. I’ve been to art museums where a few tin cans  and some string displayed about is called art. I saw a waste of space but respect the decision to present it. I know that for me the prequels don’t work but I’ve enjoyed these new films made by fans of the originals like myself. I think that sometimes less is better but again that is just me. I sat and watched the end credit roll and smiled as we’ve been proofing our end credits on WILD FAITH. For all intent and purpose the movie is complete. We’ll be watching the final proof here soon at our post-house. Color correction was the final tweaking being added and that was almost complete. The film actually required very little due to the quality of the photography from Jesse Aragon and our team. We’re doing the final sound/music on our theatrical trailer. We plan to release it between Christmas and New Year. I was sincerely thrilled by the cut. I watch a lot of trailers as they are one of my favorite things to watch. A visual synopsis and a tease. This movie is exciting and I hope that audiences out there will also enjoy the efforts of many wonderful artists. SOON:)

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The reports have been coming in on the first two films in our ‘Quest Trilogy’ and it is quite amazing. The few off reviews I’ve seen either stem from someone wanting a Hallmark film vs a Chuck Heston style Christmas drama. CHASING THE STAR is our EMPIRE STRIKES BACK. All three films are purposely done in a STAR WARS style with the camera work and epic music. A few that are unaware that it is a trilogy are surprised by our ending of CHASING THE STAR but if you watched FORTY NIGHTS it makes perfect sense. You don’t need to watch them together but they do all fit. Fans of FORTY NIGHTS who were unaware of the trilogy aspect have been thrilled to find out there is three interconnecting stories. 2018 will be the lighting of the PR campaign on the 3rd installment THE CHRIST SLAYER. I think once the news of the three stories being a trilogy becomes wide-spread – many will re-watch with joy – as they pick out the strands that bind them all together. All in all the trilogy is one of the great accomplishments in my life. I’m very appreciative of all the artists who participated. I will be thankful for them my entire life and I hope some of them do take pride in their involvement. We created something special.

Here is the trailers for all three films again.

I’ve spent a good amount of time organizing and prepping for the year ahead. I’m trying to have a smooth end of year tax season with the films. The business responsibilities behind all these projects. When people invest in your endeavors there are many tasks that go along with that. Filmmaking is fun but there is a lot of biz that goes with the show. That is why when people don’t respect that fact I don’t respect them. For many their work ends when the film is done. For the executives it does not end for many years. So next time you’re on a film as cast or crew give a little consideration to those people who make it possible for you to be there working.

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I had a meeting not too long ago where I asked and was informed of the recent work this person had been doing. It almost always comes with a preface that it (the work) was done for a small fee or free because it was for a friend. I’ve found that this is usually said to give some leverage to ask, suggest or hint that they would appreciate more money on one of our next projects. I hear this story year after year from many people. Some of these same people are the first to say something if we overlook something while busy or it did not quite meet their expectations, but have been again paid, paid, paid and paid. But you find out that these people are still waiting on compensation for previous friend films or again worked free as a favor to a friend. Are these people/friends really friends helping to move that person in their career? Maybe. But when they are doing all these low/no paid gigs it puts more pressure on them to push us for more $$. I wonder at what point do I/we earn a bit of give in the name of friendship? Who is helping to pay their bills? Who is concerned with them staying in the game as a working artist? I’m not saying you cannot or should not do favors, I’m just saying that financial hardship from taking too many no pays should not fall upon those who do pay. We pay in tiers equally and not just pay 3-4 people and try to go all volunteer on the rest of the crew with no pay to talent. Our product has a certain quality because we pay for the artists we need. The rates are smaller vs commercial because the crew and cast is MUCH bigger. We’re climbing back to some of the larger budgets we once had but I still occasionally hear the moans. I’m climbing the ladder again responsibly and my advice would be treat those who pay you like gold and do less free projects. My ‘friends’ in the business are those who have compensated me and allowed me to survive and continue to move forward in our difficult business. Just a thought to put out there for 2018. And lastly, this is straight truth advice. NEVER turn down a modest paycheck offer by informing someone you’ll “wait for the larger budgets/rates”… I can say directly that when the bigger budgets are there, those individual(s) who made such a statement will not get that call. Some of those will turn around and again work for no pay again for a friend. In this industry you have to bet on winning horses. Because when those ‘friends’ bottom out and leave the industry – as I’ve seen hundreds do, they will not be concerned with their ‘friends’ – this is truth. Ponder that as you enter 2018. I’m not saying, don’t do favors. I’m just saying ‘friends’ can also be those that allow you to earn and grow in this business.

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As for 2018 – we’re getting closer to locking up our business on MBF (Man’s Best Friend) our next CDI film. This week we gathered more paperwork and money and we still have a way to go in the week’s ahead. Additionally we’re developing a couple westerns, a TV series, a new biblical trilogy and a couple animated projects. It will be a good year. This week I’m filming for a non-profit which will be nice. I’m planning to get back on my writing schedule too which has gotten off track.

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Okay. I had to take care of a few things. But again another little observation. A few years ago I met the nicest man working on an animated children’s movie of “The Patchwork Girl of Oz” with his modeling based upon the original illustrations from the 1st public domain book. His passion reminded me of everything good about being an artist. It took a few years of watching, giving notes and tweaking. We polished it with the same music and sound design love we give our feature films. The film is now getting ready to start rolling out to Amazon and other platforms. I do a little instagram promotion and of course some aspiring comic illustrator had to throw a stone. I took a glance to see who this all mighty person was to make such throw away declarations on someones hard work. Not a bad illustrator, but I’m sure unaware of the hard journey and the actual illustrations from the 1913 book. Likely a frustrated illustrator unable to get his foothold in another hard industry. I only guess this because successful people don’t usually throw such negative barbs. They appreciate where they are on the journey and that others are working their way. One of his personal descriptions was “All around good guy” – Hmmm…I guess our definitions are different. Also in our circle – if you watch an old black and white film with subpar effects or whatnot respect and recognize that these people were working hard just like we do now with more limited tools but imagination none-the- less. You can apply that to the new Star Wars films. I’ve seen the haters. If it is not your cup of tea don’t drink it and move on. I like TRAILER PARK BOYS Canadian TV series and have for many years. We use to get bootlegged VHS copies recorded from Canadian TV. Now many years later the show has found its way into the US pop culture. But go watch CART BOY or their earliest stuff. High production values? No. But the heart was there and they evolved – some out there would definitely not find this to be their cup of tea. So move on. So many people want to enforce their opinions but when it is tinged with jealously or just spite it’s sad. Many are just frustrated artists. If they happen to find any success the irony is they will just have their work attacked by people who were just like them.

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Social media has just made people brash. I try not to comment anything that I would not say directly to that person. And also know when it won’t do any good. I’ve seen features that I did not really enjoy by aspiring filmmakers but I KNOW what it takes to finish a film. The art can improve but if you cannot complete a workflow and the film, you will not evolve. So just consider being a bit more classy and a little less assy. I made that word up. Because you could be the stick today and the pinate tomorrow.

I vent these few things only because I truly want to see 2018 be more positive for people. The rise in mental issues/depression that I see touted in the news doesn’t surprise me as the seas of negativity are everywhere. But you don’t have to swim in it. I can promise you that once I hit publish on this blog and it posts I don’t come back checking it each hour for acceptance or to see who dislikes it. I won’t even have the computer back on until the morning when I start in on my list of business TO DO’s. I don’t notice if I lose followers, friends or care how many shares, likes or whatnot. StarMeters up or down, doesn’t matter. I’ll be spending time with family and friends. Laughing, sharing and living. Don’t let life pass you by as you stress over acceptance. Be you. Be good to others. Create don’t hate. Be happy.

Be LOVE.

DJ