“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Posts tagged “horses

Keys to a more successful 2018

A101_C001_03254IWell Winter has fell upon Michigan for sure with a good amount of beautiful and chilly snow. If it is going to be cold I really do enjoy snow. It is brighter and I love the look it gives to everything. Yes, it makes the hazelnut coffee taste that much better. Christmas is only a few days off but we’ve been enjoying the season everyday. Where do I even start with all this? STAR WARS (No Spoilers I PROMISE) has been front and center with the media and most folks. I had the pleasure of watching the latest installment yesterday. It was made extra special because I attended a showing with my lady, I put girl elsewhere and some people thought I had a hidden love child. My brother and his wife and my friend of about 40 years whom recently moved back to the area to work at MSU. We saw the original 40 years ago together and to have him there again was very special to me. I enjoyed the film very much. Now as an artist I really try to avoid too much judgement. I’ve been to art museums where a few tin cans  and some string displayed about is called art. I saw a waste of space but respect the decision to present it. I know that for me the prequels don’t work but I’ve enjoyed these new films made by fans of the originals like myself. I think that sometimes less is better but again that is just me. I sat and watched the end credit roll and smiled as we’ve been proofing our end credits on WILD FAITH. For all intent and purpose the movie is complete. We’ll be watching the final proof here soon at our post-house. Color correction was the final tweaking being added and that was almost complete. The film actually required very little due to the quality of the photography from Jesse Aragon and our team. We’re doing the final sound/music on our theatrical trailer. We plan to release it between Christmas and New Year. I was sincerely thrilled by the cut. I watch a lot of trailers as they are one of my favorite things to watch. A visual synopsis and a tease. This movie is exciting and I hope that audiences out there will also enjoy the efforts of many wonderful artists. SOON:)

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The reports have been coming in on the first two films in our ‘Quest Trilogy’ and it is quite amazing. The few off reviews I’ve seen either stem from someone wanting a Hallmark film vs a Chuck Heston style Christmas drama. CHASING THE STAR is our EMPIRE STRIKES BACK. All three films are purposely done in a STAR WARS style with the camera work and epic music. A few that are unaware that it is a trilogy are surprised by our ending of CHASING THE STAR but if you watched FORTY NIGHTS it makes perfect sense. You don’t need to watch them together but they do all fit. Fans of FORTY NIGHTS who were unaware of the trilogy aspect have been thrilled to find out there is three interconnecting stories. 2018 will be the lighting of the PR campaign on the 3rd installment THE CHRIST SLAYER. I think once the news of the three stories being a trilogy becomes wide-spread – many will re-watch with joy – as they pick out the strands that bind them all together. All in all the trilogy is one of the great accomplishments in my life. I’m very appreciative of all the artists who participated. I will be thankful for them my entire life and I hope some of them do take pride in their involvement. We created something special.

Here is the trailers for all three films again.

I’ve spent a good amount of time organizing and prepping for the year ahead. I’m trying to have a smooth end of year tax season with the films. The business responsibilities behind all these projects. When people invest in your endeavors there are many tasks that go along with that. Filmmaking is fun but there is a lot of biz that goes with the show. That is why when people don’t respect that fact I don’t respect them. For many their work ends when the film is done. For the executives it does not end for many years. So next time you’re on a film as cast or crew give a little consideration to those people who make it possible for you to be there working.

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I had a meeting not too long ago where I asked and was informed of the recent work this person had been doing. It almost always comes with a preface that it (the work) was done for a small fee or free because it was for a friend. I’ve found that this is usually said to give some leverage to ask, suggest or hint that they would appreciate more money on one of our next projects. I hear this story year after year from many people. Some of these same people are the first to say something if we overlook something while busy or it did not quite meet their expectations, but have been again paid, paid, paid and paid. But you find out that these people are still waiting on compensation for previous friend films or again worked free as a favor to a friend. Are these people/friends really friends helping to move that person in their career? Maybe. But when they are doing all these low/no paid gigs it puts more pressure on them to push us for more $$. I wonder at what point do I/we earn a bit of give in the name of friendship? Who is helping to pay their bills? Who is concerned with them staying in the game as a working artist? I’m not saying you cannot or should not do favors, I’m just saying that financial hardship from taking too many no pays should not fall upon those who do pay. We pay in tiers equally and not just pay 3-4 people and try to go all volunteer on the rest of the crew with no pay to talent. Our product has a certain quality because we pay for the artists we need. The rates are smaller vs commercial because the crew and cast is MUCH bigger. We’re climbing back to some of the larger budgets we once had but I still occasionally hear the moans. I’m climbing the ladder again responsibly and my advice would be treat those who pay you like gold and do less free projects. My ‘friends’ in the business are those who have compensated me and allowed me to survive and continue to move forward in our difficult business. Just a thought to put out there for 2018. And lastly, this is straight truth advice. NEVER turn down a modest paycheck offer by informing someone you’ll “wait for the larger budgets/rates”… I can say directly that when the bigger budgets are there, those individual(s) who made such a statement will not get that call. Some of those will turn around and again work for no pay again for a friend. In this industry you have to bet on winning horses. Because when those ‘friends’ bottom out and leave the industry – as I’ve seen hundreds do, they will not be concerned with their ‘friends’ – this is truth. Ponder that as you enter 2018. I’m not saying, don’t do favors. I’m just saying ‘friends’ can also be those that allow you to earn and grow in this business.

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As for 2018 – we’re getting closer to locking up our business on MBF (Man’s Best Friend) our next CDI film. This week we gathered more paperwork and money and we still have a way to go in the week’s ahead. Additionally we’re developing a couple westerns, a TV series, a new biblical trilogy and a couple animated projects. It will be a good year. This week I’m filming for a non-profit which will be nice. I’m planning to get back on my writing schedule too which has gotten off track.

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Okay. I had to take care of a few things. But again another little observation. A few years ago I met the nicest man working on an animated children’s movie of “The Patchwork Girl of Oz” with his modeling based upon the original illustrations from the 1st public domain book. His passion reminded me of everything good about being an artist. It took a few years of watching, giving notes and tweaking. We polished it with the same music and sound design love we give our feature films. The film is now getting ready to start rolling out to Amazon and other platforms. I do a little instagram promotion and of course some aspiring comic illustrator had to throw a stone. I took a glance to see who this all mighty person was to make such throw away declarations on someones hard work. Not a bad illustrator, but I’m sure unaware of the hard journey and the actual illustrations from the 1913 book. Likely a frustrated illustrator unable to get his foothold in another hard industry. I only guess this because successful people don’t usually throw such negative barbs. They appreciate where they are on the journey and that others are working their way. One of his personal descriptions was “All around good guy” – Hmmm…I guess our definitions are different. Also in our circle – if you watch an old black and white film with subpar effects or whatnot respect and recognize that these people were working hard just like we do now with more limited tools but imagination none-the- less. You can apply that to the new Star Wars films. I’ve seen the haters. If it is not your cup of tea don’t drink it and move on. I like TRAILER PARK BOYS Canadian TV series and have for many years. We use to get bootlegged VHS copies recorded from Canadian TV. Now many years later the show has found its way into the US pop culture. But go watch CART BOY or their earliest stuff. High production values? No. But the heart was there and they evolved – some out there would definitely not find this to be their cup of tea. So move on. So many people want to enforce their opinions but when it is tinged with jealously or just spite it’s sad. Many are just frustrated artists. If they happen to find any success the irony is they will just have their work attacked by people who were just like them.

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Social media has just made people brash. I try not to comment anything that I would not say directly to that person. And also know when it won’t do any good. I’ve seen features that I did not really enjoy by aspiring filmmakers but I KNOW what it takes to finish a film. The art can improve but if you cannot complete a workflow and the film, you will not evolve. So just consider being a bit more classy and a little less assy. I made that word up. Because you could be the stick today and the pinate tomorrow.

I vent these few things only because I truly want to see 2018 be more positive for people. The rise in mental issues/depression that I see touted in the news doesn’t surprise me as the seas of negativity are everywhere. But you don’t have to swim in it. I can promise you that once I hit publish on this blog and it posts I don’t come back checking it each hour for acceptance or to see who dislikes it. I won’t even have the computer back on until the morning when I start in on my list of business TO DO’s. I don’t notice if I lose followers, friends or care how many shares, likes or whatnot. StarMeters up or down, doesn’t matter. I’ll be spending time with family and friends. Laughing, sharing and living. Don’t let life pass you by as you stress over acceptance. Be you. Be good to others. Create don’t hate. Be happy.

Be LOVE.

DJ

 

 

 

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Forge Your Destiny, Manifest Your Mythology

40 Nights Location photo

One of the locations for the upcoming CDI feature “40 Nights”

Hazelnut coffee is a flowing and soon it will be snowing and…welcome to 2016! I got up nice and early and had some communications with our post supervisor. We have a final “40 Night” audio file (music, sound design, mixed) and visual file (color corrected with intro/outro and VFX) and overnight they were “baking” the two together into one final film. That will be uploaded to the gent who has mastered the DVD for mass reproduction. Monday morning he gets the Closed Caption file to insert and move on to the manufacturer. From there the creation of DVD’s and shipping to the warehouses. So we are close to having a COMPLETED movie.

"Don't Hate - Create" - DJ Perry

Last night I was working on my answers to a Yuma Sun interview. We’ve also got a few more story requests from magazines coming in. I’m starting to move these to the distributor so the PR department can organize. We will also start looking at event showings of the film leading up to the national March release. Once we have our screening link they will start their oversea sales.

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DJ Perry as Jesus in the biblical drama “40 Nights”

This coming week we’ll start pulling things together on “Chasing the Star” the second film in this QUEST TRILOGY. We had a big production meeting yesterday and it looks like a few days of our schedule will be shot in Michigan. The bear share will be in Yuma, AZ  but a few sets make sense to shoot here on our home turf.

The faith to follow

I’m happy to announce that our final script in the series has a first draft. We will be announcing that project once we announce “40 Nights” done and “Chasing the Star” prepping to film. I think we’ve found 2 of our 3 magi leads. We’ve been centering in on many other roles and I’m excited to see this project come together. It is a beautiful story and will be an excellent film that I can only hope will become a Christmas classic.

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Boards at the Celebration Cinema giving local showtimes

It is funny I had a conversation with another distributor this week on a different project. They were VERY aware of “40 Nights” and expressed how deeply they wished they had that film. We would do X, Y and Z = coulda, woulda, shoulda. I had to paint a very clear picture for him. They stated before that advances and guarantees were not their thing because they did not need to. Why? Because they have new filmmakers who need a way into the marketplace. I know the filmmakers behind one of their upcoming titles. The director is a good guy. He has unfortunately attracted a local parasite… Anyway, the distributor has that product versus our “40 Nights” because he didn’t put his money where his mouth is when he could have. I had to politely, but directly, shut down his debate. One organization came with action (A 3 film deal) and one has just big talk – after the risk of production was over. “40 Nights” and all three films have a deal in place. This was done BEFORE we started filming the first one.

LESSON

If you want quality product like what I’m offering you have to speak with action (A deal). I’m about done chasing deals after the fact – except maybe in associated projects. So TALK IS CHEAP. I’m not looking for short cuts or pie-in-the-sky promises. I just want solid business partners to grow with. I’ve also discovered that our production outfit is rare. We do ambitious material with a proven market audience. We stay on schedule and budget. (Ask the E.P.’s on “Ashes of Eden,” “Bestseller,” “40 Nights”) And our turn around on finishing “40 Nights” is ten months. FYI: All three of those above films will release during the 1st half of 2016.

Ashes of Eden - Poster

These success stories have led to more projects being brought to our table to consider producing. Even with $ attached and acting offers, you must look at the material, the people attached and pay close attention to strings attached. 95% of the issues we’ve ever had come from people we did not choose but had put upon us as part of a deal. I’ve said NO to a lot recently because a paycheck is not worth just my time. I have a purpose. I am a storyteller and we want to create good product.

Funny that same conversation with the distributor – he stated, I left some money on the table. Did I? Their business model is only around money-grabbing one off’s, which is fine I guess. They want, action spy flicks or family films with dogs and horses. I told him while we’re creating product to be profitable I would much rather have a solid film with long term success and credibility versus a “flash in the pan” sale that dies once they realize beyond the poster and opening credits the film is…subpar. I stated, if money was all I was chasing I would not be in our business. There is much easier ways to make money but I don’t want to look back at my career at 80 years old and see I just made mindless reality shows (Some I do watch) or bad exploit films.  “A HORSE FOR EASTER” or “ST. PADDY PUPPY” – now I know people who do these films just like knock off slates that follow the studio mega hits. I just want more from my career when I look back. I’ve been creating for 20 years now and I can dream of making a few classics. Several films such as “Figure in the Forest” are still playing TV after several years. That longevity to me is success and so I will stay upon my path and try to create original product.

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I guess it all goes back to creating your own mythology. You are defined by what you act in, produce, write and ultimately do – so keep that in mind. Also don’t be distracted by haters or what anyone thinks. They all have their own issues. I loved the article that someone wrote in response to a Huffington Post reviewer commenting on the new Star Wars film. Too many people willing to just stir the pot and create noise to get attention. All those people involved with the new Star Wars still made a movie whose merits will be debated for a lifetime. The goof who just tried to rip apart the film flaws is just an angry little-minded person. Somewhere along the line he got knocked down and never got up.

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On set of the thriller “Bestseller”

That was one of my 2016 changes I made. As always, several fools in our field doing bad business. I pointed out to one of my producers ranting on a valid point, THAT person has to wake up and be THAT person. If you’ve wronged people, you’ve likely slept poorly. You’re likely living in partial hiding from people looking for you because of unkept promises or criminal activity. Their bridges are burning all around them and they have not an ounce of the one thing they so badly yearn for – RESPECT! It is nowhere to be found. WHY? Because you have to earn it. You can’t demand it. So while I don’t have any enemies there exists enemies to our business. I’ve risen above most all of that. I focus on our own. I likely won’t be paying attention when these people implode. I do feel a bit sorry for the person they could have been. But you reap what you sow.

MAKE A CHANGE!

Off for more coffee and maybe some breakfast. Have a great weekend and productive week ahead. As always, thank you for your time.

DJ

 

 

 

 

 


Harvest of Fall and Filming

Another Saturday here in the beautiful area of N. Michigan. We are a few short days from camera roll and I’m a proud producer. We’ve got a hardworking team that I ‘m confident will show the talent here in our state. This is not a “just get by production” this is truly a get ahead production. You can have fun but that is secondary and a result of good work. This morning is our last pre-production meeting with department heads. It is a meet N greet for the new crew coming in and a point check of all week one scenes. I’ve got to hand it to everyone once again. Some of you know that this project is a reboot after some hired guns tried to “wing it” with production. To each their own and I wasted enough time talking about those who don’t do it right. That is why I’m so happy with what we have here on both sides of the camera. I’ve worked with crews around the state and in a few different countries and I think we have a good team built here.  I’ve fought the Michigan backwoods reputation my entire career and I always take a step forward and elsewhere others put us three steps back. Investor wells run dry and those filmmakers contained to the state dry up and die on the vine. So as these years have clicked by it is good to share some of the gathered experience. Many of these good folks will move into other positions over their careers to director of photography, producers and directors. As they do I hope they recall fondly the production(s) we’ve shared and seek to create in a similar fashion. Most know that I’m an actor first and so I produce things that I see as a good vehicle and feel strong about. Many at CDI come from that camp of actor/producers. I have to give Melissa Anschutz a lot of credit on her second producing gig with me as her energy is inspirational. Many people want to work hard and have pride in the work. All that starts at the top and the example carries through down to the pride in a craft service table or tweaking that last look on make up or set dressing. I’m happy that we are able to provide such a good experience to our crew and cast due in part to the many sponsors we have on board. You can see some of them on the BESTSELLER website. http://www.bestsellerthemovie.com

Our crew are staying in beautiful condos that are several thousand dollars a month. No tents, campers or Motel 6 on this one. Yes, some major extra work by the staff but at the end it is a great way to show them how much we appreciate them all. This and many other extras were not achieved by throwing money but by representing ourselves well and creating a win-win for both parties. We even have a soccer field that may result in a day off match but somehow I see beer drinking and watching the Lions more likely:)

I’m excited to be flying in a few famous friends to help tell our story. All seasoned vets of our industry that I’m proud to have in our cast. Their work speaks for them and they loved the story and know the commitment of CDI and its partners to telling a story. I love the excitement just before we roll. The beautiful thing is we have not had one panic moment and everything has been calm and orderly. When you walk in the office you hear just the tap-tap of laptops and the sipping of water and coffee. I’ve also had a major fill of seafood since I’ve been here. Thank you to the local Native Odawa Casino for a couple of great “All you can eat” crab leg prime rib pre-production meals.

“Ashes of Eden” is getting close to finalizing sound design and what a difference that makes. WOW! We’re taking our time to put these last elements together perfectly. It is a great film and soon we will show the world.

“Donors” is also finalizing sound design and that is all that needs to be completed.

The same is true with “The Terrorist” formerly “Benjamin”. After a recut of the film that made it much edgier they just have to polish up the sound before a 2014 release.

“Darkest Night” has launched on HULU and that is exciting. So if you have that platform please do check it out.

Well, I’m in need of another hazelnut coffee to get ready for this 10 am meeting. I’ve had a great treat last night and tonight as my girl is up with her cousin visiting and shopping in the area. They brought my furry son Luke and he was so happy to see me yesterday. He is having a great time as they are staying outside of town at a B&B that allows animals. He met his first horses yesterday and was completely interested in them. I think he saw them as the largest and most unusually smelling dogs he has ever met:)

Until next Sat when I will have a 1st week rundown. Depending on our schedule it might have to happen on Sunday which is our day off. I hope everyone has a great productive week and enjoys the harvest of fall around them.

DJ