Formation, Communication and the Art of Victory!
Hazelnut coffee cheers to each of you. It is again a very snowy morning here in Michigan. I’m excited to sit down and reflect about the journey and the accomplishments. Recently I was reading one of the many versions of THE ART OF WAR and one thing jumped out on this read. FORMATION AND COMMUNICATION. Now I’ve spoken many times on communication and that being a key to success. Formation was a new concept to ponder. As a lifelong martial artist my goals are to bring out the best in each individual and when placed in a proper “formation” victory is achieved. The soccer player and coach in me allows two perspectives of teamwork that I also find helpful. My camp counselor training helps best when we are off filming. Because you have people living outside their comfort zone pushing their focus and artistic abilities to the max.
The enemy of most artist lie in-between the gigs, campaigns, adventures. Any organization thrives by having a strong core and for our group that is the producers. They don’t work per hour, task or under salary. They work to develop properties and do the hardest part of it all, fund it. Once up that big hill is when the next stage of hard work begins which is putting the plan in motion. When you look at all the work that goes into it you might be lucky to make a penny an hour. (Maybe less) Why do we do it? When you see all the happy artists working like ants, all knowing their task, it is a sight to behold. When you see that story that started on a page flicker to life in a dark room it is truly magic. When your name arises to say that you worked with this team and created something that would have never existed. Furthermore will continue to exist after one passes from this lifetime. I have an ever-growing list of filmmaking friends no longer with us and I would like to think that they are happy that they created with their friends as they look us still living.
Financially for a large % of artists you make very modest wages if lucky enough to make wages at all. We take pride in the preserving of history both in story and the artists that told those stories. Kathryn Combs, award winning wardrobe supervisor. Actors like Randy Godwin, Bill McKinney, Rance Howard, Pappy, Russ Stine, Popcorn Sutton and Dan ‘Grizzly Adams’ Haggerty just to name a few who brought characters to life. Sound operators like Eric Holloway and Josh Holloway. I could unfortunately go on and on but at least their names are still spoken with a laugh and a good story. I task myself with the funding of these projects and collectively it is made a bit easier. I work to earn and justify larger budgets to help ease the life of our artists. But the truth is I only take a few weeks of the non-producers life each year. I always say, if the 3-6 weeks I work with someone paying modest wages fumbles up their year someone is doing something wrong elsewhere. I would love to be at the level where 3-6 weeks working with us could be a good part/all of that person’s yearly income but I’m not there.
But I can say that I’m getting closer every day. Because I work towards that goal every day. I often joke when someone addresses the modest wages that unless they rip off their ski mask and hand me a bag a money, I’m doing the best I can. I think what I’m saying is you get zero bonus points for pointing out the obvious. I like to say, I pay problem solvers not identifiers. Why? Because problems have been identified. So the team works hard to obtain the funds for a new story endeavor. At that point we evaluate the crew. (* See that ART OF WAR ‘formation’ talk above) And offers of “date, rate, do you wish to participate?” is presented. First right of refusal usually goes to the previous crew member who did a job to their very best. I will say that in the few times that someone is passed over it is almost NEVER because of their skill set. It is almost always because of their attitude. Negativity is a cancer on a film set and there is nothing wrong with not being cut out for feature filmmaking. Some thrive much better in short, controlled environments like commercials and/or music videos… So if production or the artist aren’t happy they just pass on a project. A new hungry, enthusiastic person will be given an opportunity. NOTE I did not say young. Those attributes can come from anyone with their race, age, sex, religion or politics not disqualifying them. At CDI we have the entire spectrum. You leave those personals at the doorstep and come to collectively tell a story. The only thing we own is the ability to collaborate with one another and if both parties agree to collaborate a mutual artistic bond is forged.
Heat and pressure are applied to the coal and some will burn up and others will become diamonds. Over time you will have a handful of diamonds. Pressure can be external and internal and that is what you control and what you process. We always have artists under pressure and they will either burn out or diamond up. Many great artists have burned up and retired from the hardened journey and they are still celebrated for what they did. I always try to share stories of CDI’s journey as we are built now on multiple generations of artists. Others will march on and fight until they are carried out on their shield. That is their story. I often try to tell people if you can do anything else and your spirit is at peace, do it. But if not you better find your tribe. The journey is hard alone. I know because I started that way but I’ve got an army of artists now. I want to give my sincere and heartfelt appreciation to all the artists at CDI. Enough of the hardships let’s talk about the results.
FILM UPDATES:
- https://mmw.news/2025/02/15/harsens-island-revenge-signs-home-video-deal/ The news is spreading that ‘Harsens Island Revenge‘ has signed their home video deal for DVD and streaming. It will release on Oct 1st, 2025 with theatrical play running from March-Sept 2025. The film is being brought to the Lansing, MI studio to start mastering for delivery to home video and to create our theatrical film. Once in hand we will set up the screening in Alpena, MI if the theater management is open to it. So start your call in campaign now:)
- Sticking to the Harsens Island Revenge film, I’ve seen a new trailer recently mastered by Dennis Therrian. It is one of several new marketing pieces that will start rolling out. We already have other theaters starting to inquire about the film playing so that is a good sign.
- WILD FAITH is one of CDI’s most popular films. We have worked for years trying to launch the TV show HASTINGS. Being such a large step which could have happen but I refused to let go of creative control. So our in-between step was the sequel feature film WILD FAITH CHRISTMAS. I’m so giddy with delight because I’ve been the recipient of so much fan mail from fans who love the original film. They are why I could not sell out the creative control. What will have now is a sequel that matches all the magic of the original. I literally get goosebumps watching the film and I think fans will love this next installment. The distributor was pushing us for Christmas content and so this film made sense. Not the run-of-the-mill romantic comedy silliness this has all the adventure of the original. BEST NEWS is that on Tuesday which happens to be both our director Shane Hagedorn and senior producer Anthony Hornus day of birth we will be dropping the trailer. This morning one little end credit correction but it is ready to roll. We are all so excited for you all to see it!
- Just as Harsens Island Revenge finishes the film’s theatrical run on Sept 30th, Wild Faith Christmas will be releasing Nov 1st into theaters for the holidays and into the new year. The film trailer will release on the CDI Youtube Channel and be shared to social media on the CDI/Wild Faith Christmas Facebook page. In 2026 after the theatrical run the film will be prepared for holiday 2026 home video release!
- Let’s take a hard left turn to ROM COMS MUST DIE. This dark comedy was an awesome challenge to shoot in a few days with some of those days being bitter cold. The others in the studio with our partners at McGraw Multimedia. CDI is going to be producing a series of feature films that are shot both on location and in-studio. The first experimental film was a HUGE success! The shoot went very smooth and I’ve already seen a rough cut. The film is everything we had hoped for and more. I found myself impatiently tuning in daily to see editing progress because I wanted to see what was next. I knew what was next as I wrote the screenplay but to see it come off the pages it a thrill only writers know. Zany, funny, smart and highly entertaining is my first response to watching it. Director Travis Hayward will start refining the cut with the editor John McGraw. But what I’ve already seen has me excited. Poster and trailer talk as well as I’ve seen a BTS underway. The BTS has a few spoilers so we might have to hold on that but it captures the fun we all had.
- Behind the scenes I’ve spent two weeks behind the desk working with legal and accounting getting end of the year and new year business all completed. We had a payout to investors at the end of December and so that was completed. We’re looking at ways to streamline our business even more as we are growing and producing more content. This is the unsexy part of our business but needed to move ahead. Special thanks to COO Dean Teaster, legal John Mashni and the staff at Davison & associates and my bankers.
- As I’m almost caught up on the business I’m looking ahead. We have a few projects gaining momentum and developing. I’m excited to start looking ahead. We have so much going on now and it is only Feb! I don’t want to get too much into development today but know it is always happening.
WRAP UP: The chickens have been increasing their egg laying as the light returns. Now if only the warmth can return. I’m already looking ahead to gardening and the new improvements to the property. A new firewood rack is going to be put together. I also might replace the old firewood structure with a little greenhouse. The new deck is going to be fun to work on and under. A new retaining wall and either pavers or a bottom deck will be added. At some point a sanding and staining will also take place.
I also have some ideas for inside the office to help organize better. I have a corner shelf unit I want to install. I’m just trying to wait until it gets a touch warmer. But I might go ahead and order it soon. I do hope each and everyone of you is having a good start to your year. I know everyone has challenges and the key is coming up with a plan and moving in that direction. I’m thankful that a loved one who gave us a recent health scare had good news. I know a few others awaiting good news and I hope they get it. This world is always changing especially with technology. We are embracing that technology and those changes. We are going to keep doing our thing and we hope our stories bring a little joy and laughter to your lives. I’m going to go make some breakfast and refill ye ole coffee cup. Until next week!
Coffee Cheers!
DJ
Getting to Know the CDI System and Project Updates
Good morning! I’m writing you from the deck of my patio that has hop vines wrapping around all it. (The pic above from the spring) The squirrels are busy picking the last of the ripe mulberries and birds are singing while playing in the bird baths. Without question the coffee sits beside me flooding me with the wonderful taste of hazelnut. If I cannot find a coffee sponsor in the next few years I just going to open a coffee business. I have to try harder with some of the local Michigan roasters.
The office fridge might have seen its last days. It’s almost fully defrosted and we’ll see once we plug it back in if it lives. If it’s dead I’ll be getting a more fuel-efficient replacement. The one now was from my buddies basement where we would skip class at MSU, drink beer, play pool and listen to jams. It’s been a worthy chiller of beverages so we will see.
This week was a hot, humid wave that’s not really to my liking. It was followed by just a few extremely beautiful days consisting of warm air and cool winds. During the heat wave I got a lot of writing and paperwork done while watching the various nations go at it on the World Cup soccer field. Let’s look at a few of the movie updates.
I’m happy to say that the domestic home-video deal on the 3rd film in The Quest Trilogy – THE CHRIST SLAYER is signed. It will join parts 1 & 2 at Bridgestone Multimedia Group. The Christmas theatrical will be followed by an Easter home video release. I’m excited to have all three out there together which will reveal more about the overall storyline. Interweaving of the story arc goes through all three stories/movies. IF you have seen part 1 (Forty Nights) or part 2 (Chasing the Star) please do leave a review on amazon or IMDB and leave what you took away from it. I think people unaware that it was a trilogy felt part 2 kind of left them hanging – well it was meant to. The next few months will see things heating up PR-wise on part 3 with more BTS and still photos releasing. It really is an epic way to end the trilogy. I know Dennis Therrian will do another incredible score. The VFX work coming in is just incredible, not surprising as their previous work included BLACK SAILS (One of my favorite series) and ROGUE ONE just to name a few. They built models and created digital matte paintings just for this film. This film was a really cool step for us as a company allowing us to use as many VFX shots as we did. I have director Nathaniel Nose to thank for all that.
I will use that example in discussing development work at CDI. I’m trying to make more time to sit down with people in our field. Directors, actors and those trying to produce content. From the earliest days of CDI it was about bringing cards to the table. CDI is an actor/producers company looking to tell powerful stories. Currently we have momentum behind my scripts – distributors like the content and final product. Talent loves the style and depth of the characters and situations. We also have some talented writers within our ranks. ADVICE – IF you’re bringing a script to the table the best thing is to also bring the money.
BUT THIS IS THE HARDEST PART! Yes. I know this. After many years in this industry – a truth is – every NEW variable could lead to new advancements OR disaster. The wrong crew or cast can be devastating to the overall quality of the final product. I’ve been scrutinized because I would rather pay a broader crew base a modest wage versus overpay a name talent, at the expense of the crew. It’s a difference of opinion in business models and a happy medium does exist. I feel a larger name can move more initial units but a bad movie with a larger name will also die off quickly. I had to turn off a multimillion dollar film lately. It was long, plodding (nice camerawork) but after an hour plus we still had 45 min plus minutes to go. We didn’t care about any of the characters. That’s the result of either a poor script or just bad chemistry as you know they had a huge crew base. I’m saying that I would rather have a modest, long-term success with a good movie vs a flash hit with a bad film. How long before it gets lost in the shuffle of bad films? What do you have to show for all that hard work years later?
OK. I went slightly off topic. But anyone new is a wild variable, and therefore a risk. Skill is only part of the equation whereas personality/character is the other big factor. Do they play well with others? Positive? Respectful? I’ve had others say “so and so” is a great artists but grumpy or aloof and that’s just how they are. Well, they can go be that somewhere else. I have reduced all this down to a simple saying – Always be a sail and never an anchor.
So with these sit downs – I’ll be getting to know people and informally evaluating to see if they would ever work well into our system. The CDI system. What does that mean? Well…these films were not the result of some money thrown together to rush together a film – perhaps with no accountability. I shudder when I hear of all the films being done with no script or the script is just an afterthought. I recall one time an actor friend telling me they were on set and the director was having them write the script on the spot. He called it interesting and I called it incompetence. I guess it was both. But here we’re taking on investment capital and we must give best efforts. This company was founded on best efforts and striving to always be better. CDI today is built upon its earliest endeavors. Future CDI endeavors will be built on current endeavors. This is a tradition not a hobby. Not a film challenge but an evolution. This is a business that works in deep creative waters. My expectations of myself and the producers/directors are high. My expectations of the cast and crews are high. If you are not serious about the process and the end result – off the deck. No point in trying to sign up here.
On set of the thriller “Bestseller”
Now some people just don’t know any different but once shown a better way they are willing to adapt and thrive in a more structured endeavor. Others can try to drag negativity or bad habits from previous experiences but I’ve been doing this a long time. If you start to feel like that anchor, stating obvious problems versus presenting viable solutions, being a sail – I’m going to drop you at the next island. Lose your professionalism and respect and the immediate gangplank walk could be your fate. I don’t fire often but I’m more than willing to do what needs to be done. That said, every firing has been a failing on my part. A failure to properly evaluate someone before a hiring or just failure to lead that person to a better way of co-existing on a film set. Management is something I enjoy because I’ve had the opportunity to create the environment that I want to work in. The environment that allows the best creative juices to flow.
I guess in summary – you could be involved in a CDI association or collaboration IF you have your own funds and seek a machine (production unit) that runs like a CDI film. Now $ still rules so if you bring a majority of the production funds, unless decided differently in contract, we consult or bring options to arising issues. That controlling entity makes the final decisions. Those decisions need to be made with wisdom and balance or trouble can quickly develop. I think I make fair decisions and I’ll say, I’ve made unpopular decisions. But I think it’s about working to be able to see the big picture. Not being drawn in by the ego into trying to force something to fit that does not. Don’t say yes to things that should be told no.
I had productive talks this past week with an experienced director talking about possible CDI collaboration. Our management at Collective Development Inc. was recommended to him. We shared mutual Hollywood horror stories usually stemming from fast-talking, car salesmen-like distributors and wanna be producers, mucking things up. Much of this proposed collaboration will just depend on pros, cons and schedules. I have another past producer collaborator getting close to having his next financing. He wants my involvement again. Evaluate: Content, Script, Schedule… All these variables when kept in-house tend to run very smooth. Adding these outside variables are where most issues lie. Most of the rough waters are in the associated projects but that is also where collaboration exists. But make sure they are a good fit. So I have more phone calls and meetings this week to network and get to know a few folks working hard telling their stories.
WILD FAITH – Lots of exciting happenings here. The home video deal is being worked on while we discuss the option of also launching a TV series. I am really pushing hards on this as I love the character I play. I love the world we built. I love the talent (both sides of camera) and know we would incorporate lots of Michigan talent into the various shows. We’ve been working to set up some additional theatrical showings and we wanted to look at showings in LA and/or NYC. The costs involved were steep and for me I’m watching the bottom line versus the red carpet strut. But I’m happy to say we’ll be screening at the AMC in Burbank as part of the invited line up at the Burbank International Film Festival. I think I’m going to make the trip and my LA-area amigos can finally see one of our films on the big screen. It plays great theatrically and I will enjoy the conversation with film friends after. You too can join us on Sept 8th in Burbank. Read about it here-
https://www.prlog.org/12716952-west-coast-premiere-of-wild-faith.html
Our last film Man’s Best Friend is having the post materials organized as editing is about to begin in full. The opening credit sequence was heavily discussed and that is being worked on. We will also start having more solid talks about the 1st teaser trailer. Also trying to get the right color correction on the first stills before we start releasing those. The story is in puzzle form and soon we’ll start to assemble the film.
I’ve really been enjoying the writing as of late. I’ve taken a few good script concepts and I’m infusing/weaving that into what will likely be our fall film. It’s been refreshing to be back into the imagination and putting it to page. Some location scouting and ground work is also being done. I will say that the initial script concept was to be shot in another state. I was so happy with our last crew that I am revamping the script to Michigan. I’m sincerely thinking we can convince a few of the MBF crew to return:)
Well, it’s a beautiful day and I might spend a little time engaging in some writing. We will also likely go walk a flea market. I love what you can find at those things. I often find props or things that a story might hinge around. No soccer today as we have a BYE week before starting the second half of the season. Next weekend I have a class reunion which will be interesting. I did actually see a Michigan-based, non-CDI project casting that caught my eye. I asked a few questions and we’ll see if any chemistry exists. If not, I’m happy to wait until fall. I do have a script to finish.
Be good to one another!
DJ
DJ Perry's Official Blog 'Clawing My Way to the Middle' 