“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Posts tagged “funds

Getting to Know the CDI System and Project Updates

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Good morning! I’m writing you from the deck of my patio that has hop vines wrapping around all it. (The pic above from the spring) The squirrels are busy picking the last of the ripe mulberries and birds are singing while playing in the bird baths. Without question the coffee sits beside me flooding me with the wonderful taste of hazelnut. If I cannot find a coffee sponsor in the next few years I just going to open a coffee business. I have to try harder with some of the local Michigan roasters.

The office fridge might have seen its last days. It’s almost fully defrosted and we’ll see once we plug it back in if it lives. If it’s dead I’ll be getting a more fuel-efficient replacement. The one now was from my buddies basement where we would skip class at MSU, drink beer, play pool and listen to jams. It’s been a worthy chiller of beverages so we will see.

This week was a hot, humid wave that’s not really to my liking. It was followed by just a few extremely beautiful days consisting of warm air and cool winds. During the heat wave I got a lot of writing and paperwork done while watching the various nations go at it on the World Cup soccer field. Let’s look at a few of the movie updates.

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I’m happy to say that the domestic home-video deal on the 3rd film in The Quest TrilogyTHE CHRIST SLAYER is signed. It will join parts 1 & 2 at Bridgestone Multimedia Group. The Christmas theatrical will be followed by an Easter home video release. I’m excited to have all three out there together which will reveal more about the overall storyline. Interweaving of the story arc goes through all three stories/movies. IF you have seen part 1 (Forty Nights) or part 2 (Chasing the Star) please do leave a review on amazon or IMDB and leave what you took away from it. I think people unaware that it was a trilogy felt part 2 kind of left them hanging – well it was meant to. The next few months will see things heating up PR-wise on part 3 with more BTS and still photos releasing. It really is an epic way to end the trilogy. I know Dennis Therrian will do another incredible score. The VFX work coming in is just incredible, not surprising as their previous work included BLACK SAILS (One of my favorite series) and ROGUE ONE just to name a few. They built models and created digital matte paintings just for this film. This film was a really cool step for us as a company allowing us to use as many VFX shots as we did. I have director Nathaniel Nose to thank for all that.

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I will use that example in discussing development work at CDI. I’m trying to make more time to sit down with people in our field. Directors, actors and those trying to produce content. From the earliest days of CDI it was about bringing cards to the table. CDI is an actor/producers company looking to tell powerful stories. Currently we have momentum behind my scripts – distributors like the content and final product. Talent loves the style and depth of the characters and situations. We also have some talented writers within our ranks. ADVICE – IF you’re bringing a script to the table the best thing is to also bring the money.

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BUT THIS IS THE HARDEST PART! Yes. I know this. After many years in this industry – a truth is – every NEW variable could lead to new advancements OR disaster. The wrong crew or cast can be devastating to the overall quality of the final product. I’ve been scrutinized because I would rather pay a broader crew base a modest wage versus overpay a name talent, at the expense of the crew. It’s a difference of opinion in business models and a happy medium does exist. I feel a larger name can move more initial units but a bad movie with a larger name will also die off quickly. I had to turn off a multimillion dollar film lately. It was long, plodding (nice camerawork) but after an hour plus we still had 45 min plus minutes to go. We didn’t care about any of the characters. That’s the result of either a poor script or just bad chemistry as you know they had a huge crew base. I’m saying that I would rather have a modest, long-term success with a good movie vs a flash hit with a bad film. How long before it gets lost in the shuffle of bad films? What do you have to show for all that hard work years later?

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OK. I went slightly off topic. But anyone new is a wild variable, and therefore a risk. Skill is only part of the equation whereas personality/character is the other big factor. Do they play well with others? Positive? Respectful? I’ve had others say “so and so” is a great artists but grumpy or aloof and that’s just how they are. Well, they can go be that somewhere else. I have reduced all this down to a simple saying – Always be a sail and never an anchor.

So with these sit downs – I’ll be getting to know people and informally evaluating to see if they would ever work well into our system. The CDI system. What does that mean? Well…these films were not the result of some money thrown together to rush together a film – perhaps with no accountability. I shudder when I hear of all the films being done with no script or the script is just an afterthought. I recall one time an actor friend telling me they were on set and the director was having them write the script on the spot. He called it interesting and I called it incompetence. I guess it was both. But here we’re taking on investment capital and we must give best efforts. This company was founded on best efforts and striving to always be better. CDI today is built upon its earliest endeavors. Future CDI endeavors will be built on current endeavors. This is a tradition not a hobby. Not a film challenge but an evolution. This is a business that works in deep creative waters. My expectations of myself and the producers/directors are high. My expectations of the cast and crews are high. If you are not serious about the process and the end result – off the deck. No point in trying to sign up here.

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On set of the thriller “Bestseller”

Now some people just don’t know any different but once shown a better way they are willing to adapt and thrive in a more structured endeavor. Others can try to drag negativity or bad habits from previous experiences but I’ve been doing this a long time. If you start to feel like that anchor, stating obvious problems versus presenting viable solutions, being a sail – I’m going to drop you at the next island. Lose your professionalism and respect and the immediate gangplank walk could be your fate. I don’t fire often but I’m more than willing to do what needs to be done. That said, every firing has been a failing on my part. A failure to properly evaluate someone before a hiring or just failure to lead that person to a better way of co-existing on a film set. Management is something I enjoy because I’ve had the opportunity to create the environment that I want to work in. The environment that allows the best creative juices to flow.

I guess in summary – you could be involved in a CDI association or collaboration IF you have your own funds and seek a machine (production unit) that runs like a CDI film. Now $ still rules so if you bring a majority of the production funds, unless decided differently in contract, we consult or bring options to arising issues. That controlling entity makes the final decisions. Those decisions need to be made with wisdom and balance or trouble can quickly develop. I think I make fair decisions and I’ll say, I’ve made unpopular decisions. But I think it’s about working to be able to see the big picture. Not being drawn in by the ego into trying to force something to fit that does not. Don’t say yes to things that should be told no.

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I had productive talks this past week with an experienced director talking about possible CDI collaboration. Our management at Collective Development Inc. was recommended to him. We shared mutual Hollywood horror stories usually stemming from fast-talking, car salesmen-like distributors and wanna be producers, mucking things up. Much of this proposed collaboration will just depend on pros, cons and schedules. I have another past producer collaborator getting close to having his next financing. He wants my involvement again. Evaluate: Content, Script, Schedule… All these variables when kept in-house tend to run very smooth. Adding these outside variables are where most issues lie. Most of the rough waters are in the associated projects but that is also where collaboration exists. But make sure they are a good fit. So I have more phone calls and meetings this week to network and get to know a few folks working hard telling their stories.

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WILD FAITH – Lots of exciting happenings here. The home video deal is being worked on while we discuss the option of also launching a TV series. I am really pushing hards on this as I love the character I play. I love the world we built. I love the talent (both sides of camera) and know we would incorporate lots of Michigan talent into the various shows. We’ve been working to set up some additional theatrical showings and we wanted to look at showings in LA and/or NYC. The costs involved were steep and for me I’m watching the bottom line versus the red carpet strut.  But I’m happy to say we’ll be screening at the AMC in Burbank as part of the invited line up at the Burbank International Film Festival. I think I’m going to make the trip and my LA-area amigos can finally see one of our films on the big screen. It plays great theatrically and I will enjoy the conversation with film friends after. You too can join us on Sept 8th in Burbank. Read about it here-

https://www.prlog.org/12716952-west-coast-premiere-of-wild-faith.html

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Our last film Man’s Best Friend is having the post materials organized as editing is about to begin in full. The opening credit sequence was heavily discussed and that is being worked on. We will also start having more solid talks about the 1st teaser trailer. Also trying to get the right color correction on the first stills before we start releasing those. The story is in puzzle form and soon we’ll start to assemble the film.

I’ve really been enjoying the writing as of late. I’ve taken a few good script concepts and I’m infusing/weaving that into what will likely be our fall film. It’s been refreshing to be back into the imagination and putting it to page. Some location scouting and ground work is also being done. I will say that the initial script concept was to be shot in another state. I was so happy with our last crew that I am revamping the script to Michigan. I’m sincerely thinking we can convince a few of the MBF crew to return:)

Well, it’s a beautiful day and I might spend a little time engaging in some writing. We will also likely go walk a flea market. I love what you can find at those things. I often find props or things that a story might hinge around. No soccer today as we have a BYE week before starting the second half of the season. Next weekend I have a class reunion which will be interesting. I did actually see a Michigan-based, non-CDI project casting that caught my eye. I asked a few questions and we’ll see if any chemistry exists. If not, I’m happy to wait until fall. I do have a script to finish.

Be good to one another!

DJ

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RESPECT, ORGANIZATION and RESPONSIBILITY

I’m once again sipping the hazelnut coffee and feeling good about the week’s accomplishments. It has been a hard week in some ways simply because for me it is A) Keep business as usual moving, which is on many fronts with our library of films B) Promote the most recent releases C) Prep the new projects about to launch

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1st teaser poster for “Chasing the Star”

It has been trying in some ways because I’m dealing with the pre-hiring practice of discussing deal points. Here is that point where after explaining the business model of three nearly identical films in a series – people want to try and go outside that model. You have to have people who really believe in a project and want to put forth their very best. Some people got the call to see if they wanted to return and work on the second film. Some are returning and others are being replaced. In this industry people wait for that opportunity to step UP because someone else stepped DOWN. That is often the way. Are you going UP or DOWN?

After this Quest Trilogy is complete we will be adjusting our slate to larger budgets. I had a few people say, maybe when you have more funds in the future, contact me again. I was just honest, No. I will likely be working with the team we develop during this “team building” phase. They must trust in our path and be willing to grow with us. I’m not asking for volunteers, free help or paid with credit – this is offered work. I’ve been doing this a long time and I firmly believe what is to be, will be. Casts in development may change but once a film is done you could never imagine anyone else in that role. Crews create the “perfect storm” with their collaboration and determination. They win those daily battles that give them the holy grail of movie puzzle pieces. Those battles are the tales of old men many days from now. I’ve looked back on battles fought 15-20 years ago. I’m damn proud of most of the artists I’ve ever worked with. We share history, life and collective art. Once done – you can’t take that away.

We had a great compliment while in a meeting this week. Someone in our circle had recently worked a larger million plus dollar film and it was hectic and chaotic. They said, they didn’t fully appreciate the experience of working with CDI until they worked on that film. I’ve heard that story from several people and I’m proud of that. We work to TRY and achieve that but you must go that extra mile. It shows that money will not buy RESPECT, ORGANIZATION or RESPONSIBILITY. How much money was thrown at problems that were emergency reactionary because proper planning was not done? Probably enough to make a movie:)

I’m also trying to develop the next group of artists who want to make a living at this. It isn’t about the short game I can tell you that. A recent conversation – on public relations. Early in my career I tried to promote our film endeavors more within the state (Thank you Michigan Vue – miss you) but back in the day, the feature filmmakers were few. Newspapers and magazine wanted to follow more theater and any number of silly trends but seldom gave filmmakers a serious spotlight. As our success grew elsewhere with newspapers, magazine, fanzines and such taking interest in our work (I have storage crates full of paper PR from around the world)- It also gave rise to some local Michigan dreamers unwilling to invest in the hard work. For many years, anywhere I would go for a drink or to socialize, everyone had a great idea for a movie. You got a script? No. Money? No. The story repeats itself.

These “ideas” came from all places including some family/friend connections. Filmmakers are seldom at a lack of “ideas” it is money they lack. My Uncle Bob was in the film business but due to trying to hide his actual age from some in-laws, he gave me the arms length treatment. I wasn’t asking for handouts, I was ready to work. Even some REAL advice would have been helpful. But years later the tables had turned – Any chance of hiring him? I guess, I didn’t really give it much thought.

Locally, I grew up in Lansing, Michigan. I went from Northwestern Elementary school to Michigan State University. I have friends from first grade on up and still play in a Men’s soccer league. Years ago when news would hit our local state media, my closest friends or associates would sometimes seem off around me. Maybe having your face in the video stores, posters or on TV makes some uncomfortable. I understand that.

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Outside the Owosso theater before our premiere of “An Ordinary Killer” – NOTE the “yellow brick” my deal making cell phone. I was well known in Hollywood for that construction phone. I was always building.

But, actors are just people. But it was odd and annoying for some of those friends/family I’m sure. I was the guy with a beeper and agents calling. Talking about places, people and things my closest didn’t understand. You can explain co-starring in a film in India but unless you lived it…very hard to convey. Now, I enjoy my quiet in Lansing, Michigan. I would say I get much more done than most because of living here. In my many Hollywood business travels, they were always amazed because I was’t just talking, I was coming to them having done. I have many relationships in Hollywood and some still not mined.  You want to come at a deal the right way. Many beg, plead, dance, ass kiss and such for an opportunity. My opportunities come on equal ground and where a mutual positive potential is present. The funny thing is for the appeasers in Hollywood and elsewhere, most of their hoop jumping doesn’t even promise results. It’s not a “this for that” deal. It’s “do this and this and this and this and maybe…maybe we can see if anything can be done” lure. Don’t take the bait. Don’t watch the flashy hook being pulled through the water.

And when these people get trampled and burned in our industry they became jaded and hateful. Sad people who live in sight of their dreams but never touch it. They have straight up actor ghettos in Hollywood. Bars that are filled with the failed and broken. Go off the strip of Las Vegas to see another example of this. I’ve seen these circles exist in the smaller markets like Michigan. Social ghettos where struggling artist meet to try and establish some pecking order amongst themselves. Many followers of the fake it to you make it clubs. A mutual life boat of hope that loves to dissect and critique art despite the fact that styles vary and change. People still jump on bandwagons. There was a slew of wanna be PULP FICTION like films after that released. Funny thing is many of the critics, sitting around the craft beer watering holes, were shoving crayons up their noses when we were making films. I have found some very talented young filmmakers and I ask for patience in my dealings with them. What were they doing seven years ago? You can see what we were doing – being #1 western rental. Actually that remained for 7 weeks and stayed in the top ten for 17 weeks.

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RENTRAK REPORT of #1 spot for Collective Development Inc’s “Ghost Town”

If someone is going to boast something to me it better be real or based on some actual knowledge, experience or facts. If not, I will call you every time. I’m offended by idiot statements and I’m allergic to stupid. So most of the time I don’t travel in places where I may be forced to be brutally truthful or where the BS is just too unpleasant. In our production circle you are expected to keep the drama on the screen. Only a handful of days to act like a professional on set- after that you can go all Charlie Sheen on your own time.

To bring it back around – I don’t promote as heavily in my own home state. It’s my shelter. It’s where after weeks in the Philippines, I want to come HOME to. I like to be treated as a non celebrity most of the time. I do enjoy some great sponsorships in leather goods, hot sauce, candles and more. I’m still waiting on coffee:) Call me. So I do enjoy a few perks here and there. Our CDI projects we’ve produced are in broadcast around the world, streaming, DVD’s and more. I still get consistent fan mail (emails these days) from people who appreciate our collective works. This blog was started so I could talk about films and my industry, maybe giving the guidance I lacked early on. If you wanna know what is going on with me – you can stop by weekly. If you don’t – I won’t be filling your ears in person with my boasts. I don’t need to – I like this saying. I’m not quoting here. It went – when a person drives a BMW, which is a good car but not a great car, they race around, trying to show people how fast they are. They are revin’ their engines trying to draw attention and tell people they are fast. BUT…When you drive a Lamborghini, you just cruise about. You don’t rev your engine, don’t need to boast and race about trying to show you’re fast. Because you know you’re fast. Arnold Schwarzenegger said that. I’ve always liked that approach and I do feel that confidence. We live quiet but we are capable of great things.

Many years ago, I saw a greater picture. I didn’t just want to be known for our art in the USA – I wanted to cross lines, build bridges. This work started many, many years ago. Now, this blog reaches 80+ countries and we keep widening our film sales deeper and deeper into the world market. I am not making films for the little pond of Michigan but for the expansive ocean of audiences worldwide. That said, I love and appreciate you all who follow our art. For the peers striving – draw strength from yourself and once you find your audience – their appreciation will feed you. Be smart. Speak less and do more.

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International cast of “Karma, Crime, Passion, Reincarnation” released in theaters across India in 2009.

I’m not going to go on and on with individual updates on films. We have many films coming out in March, April and May so it will be a busy next couple of months. Read earlier posts if you need updates on releases. We’re about to start signing cast and crew onto the next film “Chasing the Star” which is getting very close to being ready – a few more weeks.

Keep at it people and don’t worry about twitter followers, Star Meters or seeking validation from insecure people. Make your art respecting the business.  Seek to entertain and educate your audience. The audiences will allow and inspire you to grow. The source of your strength should not be peers that often are unhappy with themselves and seek to unseat you with words. ACTIONS SPEAK LOUDER always!

Be a doer not a talker. Okay, I’ve got to get doing so enough talking(writing):)

Happy Saturday!

DJ

 

 

 


“Bestseller,” “Best Efforts” and “Being Responsible”

It is a wonderful Saturday and the dogs are watching some Scooby Doo as I’m doing some morning film work over coffee. This was a week full of announcements, many business calls and exciting updates. We will look at some of those updates and discuss a few situations surrounding them.

I think last week we talked a bit about the temptation for struggling artists to take on parts that aren’t right or tasks that they are not suited to do. It was announced this week that CDI http://www.cdiproductions.com will be the new management/production company on the Michigan-based feature “Bestseller”. Due to my association with the lead Melissa Anschutz I was in the knowing on the journey she was undertaking. I was privy to all the bumps, blunders and lack of organization. I was aware of who was solving problems and who was creating them.  I let most of it roll off with a shake of the head because it was not my issue. Even so, it disappointed me greatly.  Any hardworking filmmaker will tell you how hard it is to finance a film. That’s because of the large number of potential investors who have been burned or who associate with those investors who have been burned.  By burned I also mean – unfinished films or films that have had such bad business done that they are not able to be taken to market. If someone truly puts their BEST EFFORT (That legal term from last week) into a project and it still fails that might be a different story. But when someone doesn’t put a best effort forward and they fail – where is the accountability? Many want to take accountability when things are looking good. When the PR releases are spewing hype or one is  prancing about set playing “Hollywood” looking busy BUT when things go wrong they are the first of the finger-pointers.  You MUST “own” both the good and the bad if you are in charge. If you are a chaotic mess that is the ripples that you will send forth from you.  If you radiate  a calm center that too spreads throughout a production.

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Screaming is NOT communication and shows weakness and frustration by the party doing so. I know personally an associate in the insurance realm who had to also deal with this chaotic force. I heard the stories from multiple people about this communication. You tie that with the lack of pre-production work and the picture is perfectly clear.  Now on a personal level –  I’m offended by people paid to guide who use inexperience against others to try to disguise their own shortcomings. A film set is full of challenges but the only ones you should be facing are those things you could not control with good pre-production work. I’ve halted shoots and pushed start dates when I saw a ship was not yet ready. If I see a place where leadership is lacking in a department – be it in the director, AD staff, office, anyone –  I will rearrange or replace someone. You don’t just watch a boat fill with water and do nothing.  If you are a lead producer or that staff – It’s your JOB to fix things that are broken. It’s your JOB to anticipate what could/or may break down and try to prevent a breakdown. It’s your JOB to fix something quickly, quietly with the least amount of attention or distraction. That means that this is not a dramatic “LOOK AT ME FIX SOMETHING” moment. The best producer work is often never seen or heard. It is known by the experience the cast and crew had and the final product they captured.

Now this situation on “Bestseller” is not isolated and this issue of poor management seems to be a pattern. Sometimes one  doesn’t  hire enough artists to properly execute a job or make sure that money truly finds its way onto the screen. You also don’t start playing “Hollywood” George Jefferson because you are connected to a large bank account. You treat those funds like your own funds and stick to the budget. Overruns are poor planning.  A producer team is responsible for the hard work of all those artists. You represent how people will look at our state’s artists. Are we seen  as capable leaders or forever doomed to feed on the scraps of others coming into our state. Now I did not have anything to do with this situation. As a matter of fact I turned down earlier invites on acting and producing. That rejection was based upon the fact that fires were already burning in PRE-PRODUCTION crisis mode.  I also knew that much misinformation was flying everywhere either implying deceit or disorganization – both bad. Bottom line – I don’t like fixing other’s messes. The problem seems to be that while I’m hard at work finishing projects (2 features (Donors, Ashes of Eden) and 1 TV series (Supermodel Showdown) – someone else is at the local film festival mixers smoozing up any starry-eyed potential investor or novice filmmaker with a budget – selling a skill set they do not possess.

Now potential investors – YOU have a responsibility to vet people out and not get stung by the BUYER BEWARE. This “Bestseller” ship was professionally parked and the responsible parties removed.  After that my company was recommended again to come manage. With a clean slate I listened and the deal was made. The ship is now being refitted and we will make one heck of a movie I can promise you that. I can  promise this crew and cast will have an enjoyable experience filled with hard work but will be rewarded with respect. Those that know me can vouch that I take my film jobs very serious.  I turn down lots of work because it must feel right. In this matter I wanted the truth out there. The fact that I don’t wander in many social circles I thought this direct statement best. I will say this to anyone out there unqualified to produce or unwilling to make the Best Effort –  Stick with what you are good at and don’t muddy the waters. The sooner that the proper artists align in Michigan and the BS artists are benched – great things will come from our State.  As we have more stories of success vs screw ups investors will start to take our artists more serious. So I ask you all to please clean up your act. For those who don’t – I would gladly testify at any arbitration or legal proceedings on how a film set should be ran. Enough of people giving half (if that) efforts and poisoning the money wells here in Michigan. I’ve been personally part of 2 projects that went south because of false promises from people. It hurt our momentum as a company but luckily our productivity outshines those few dark moments.  One bad deal can kill others momentum and ruin dreams all together.  And just how truly sad is that? I’ve made many friends in this industry around the world because of respect that grew from doing what was expected. I’m not in this industry to make friends first – I’m here to tell stories with other hardworking, passionate artists. Friendship and respect is earned. Period.

Okay, I’m off my soap box now. Other updates –

– It looks like I finally got my German invoicing all complete. It has been a good learning experience doing these foreign sales.

– “Ashes of Eden” new trailer is a week or so out from release. The trailer looks great. The film is having the dialogue polished and is almost done. Music and sound design is on deck.

– “Supermodel Showdown” I was in search of a few B roll tapes that we feared missing but I think those have now been recovered. The show is coming together and is looking great. Not as fast as I would like but there is no script. This is truly a reality show.

– I have agreed to play a role in “Bestseller” now that we are officially “in association” because with myself starring in 3 thrillers in the last 10 months it really boosts distribution. With CDI’s involvement I can say to all the artists that the film will get a release in several countries.

There is a possibility of another film shooting prior to “Bestseller” going into production but next week will tell. We have a window because of schedules and so will the chips fall right? That is the question:)

I hope you all have a great weekend and keep Clawing your Way to the Middle:)

DJ