Using the 10% Success to Create Momentum
(2025 is underway and CDI is preparing to shoot our first feature of the new year)
Hazelnut coffee cheers on a beautiful white snowy Sunday. The air is bitter and crisp as we venture into our new year. I’ve been moving things right along in with end-of-the year things I’ve got to do. Business tax wise I just have a few things to get over to the accountants. I have yet to tally the data for my own personal taxes. I use to dread or at least look upon these tasks semi-negatively but have adjusted that to just be a thing. Just another TO DO that has to be checked off to keep everything moving. I thanked the great team I have around me last week. That makes it easier and enjoyable. I’m really appreciative of the relationships I have with people.
(Pre-production during a MI snowstorm)
Before we get to deep on the exciting developments I do want to say how heavy my heart has been watching these LA fires. I’ve spent lots of time there in my early years of getting established. We use to take 2-3 week-long business trips out there to set up distribution, launch projects and network. I’m not a big city person but always preferred LA over NYC. I’m not a person who likes crowds. You won’t find me at too many giant concerts, festivals or sporting events. I don’t like traffic which exists in all big cities. I do like the dry heat versus humid heat. But I did/do enjoy my visits to LA. Mainly because of the friends and the long tradition of our film business there. I have been concerned for many years about their increasing wildfire breakouts and decreasing water supplies/levels. It’s just hard to watch people who have lost everything. What do you grab or take in such an emergency. The landscape of LA/Hollywood will be forever changed. How it will effect the movie business I do not know. But many in that industry will be focused on rebuilding their lives. Again my sincere thoughts are with all the people there. The air, water and more now toxic- and their hearts heavy with loss.
(Adam Towner enjoying the synergy)
Longtime labeled the “backwoods’ here in Michigan when it comes to our industry. But I can say for many years that this has been the foundation to build upon not a temporary stepping stone. I don’t and haven’t ever been one who longed for a Beverly Hills address or to work tethered to the west coast studios. I’ve been creating, growing and enjoying the artists I’ve been blessed to work with. 2024 was a great year of doing and prepping and now 2025 will see the manifestation of many of these projects. Other new endeavors will begin to flourish in 2026. This past year saw some of the older films remastered and brought to market. Book division launched. New merchandise store launched. We will continue to grow these fun extra divisions also. Let’s look at some of the exciting things coming.
- Harsens Island Revenge – as with any of the films where we build a “world” or in this case a time period. We’ve combed through to fix anything that is out of that time period. Like any of the films produced by us or others you can and will find misses. Like we say, if you are just looking for misses and not engaged in the characters and stories we did not do our job with you. But for some that is something they like to look for usually after the 1st watch. Our film is done. We found in the last proof a pair of glitches and a pair of format issues with end credits. That is fixed. We found a few out of period, hard to notice “misses”. We fixed what was fixable without adding great expense of time and/or money. Most will never see anything since movie making is like the magician, a master of misdirection. But there might be 1-2 “time travelers” or there might not be. Maybe I just want to encourage you to watch the film several times. WHAT IS NEXT? Our theatrical rep and our home video distributor have had the screening review link. We’ll circle back this week and look to put pen to paper on our deals. Once that is locked we’ll set of premieres because in most cases we want to premiere to be the launch of a theatrical run. The questions are a platform (all same release date) or a roll out (different release dates) and do we push for one weekend or week only to create urgency or allow the film to play in a territory as long as it will justify screening. We’ll also look at a small group of festival showings which we will coordinate with our director. I know many are eager to see the film and trust me when I say we are eager to show it. We just have to follow an order of business but the film is exciting and it is coming! We just wanted the best product possible!
- Talking about releases we have a tight post schedule if we want to get WILD FAITH CHRISTMAS onto movie screens Nov 1st, 2025. I’m proud to report that our director Shane Hagedorn has only 4 scenes left to edit. That was as of yesterday and so even as I type that number may be less. Shane has an awesome level of discipline and has been getting up early 5am almost daily to edit for a few hours. That got us here as quickly as it has. Once the 1st cut is done he’ll work a second pass polishing and working on transitions. A good secret to a smooth flowing film is to pay attention to transitions as a writer, while filming and in editing. It can be with visuals or dialog. EXAMPLE: A teapot blowing steam transitions to plumes of smoke billowing from a train engines smoke stack. Transitions can make a film stronger.
- As of Friday our next film ROM COMS MUST DIE passed the point of no return. All paperwork signed and all funds collected. The account will be opened on Monday and that will also be the day our final schedule and agreements will start to get sent around to cast and crew. This is going to be the first feature length film directed by our friend Travis Hayward. Travis started his journey sometime around FORTY NIGHTS, the first in our biblical trilogy filmed in Yuma, AZ. He was the 2nd AC and I recall him struggling a bit from his sinus allergies and working into a full size crew. The first DP gig was when I put him on a concept film WASTELAND we shot in The Valley of Fire, outside Las Vegas. As he worked his way into performing as a director of photography on several CDI projects he was also directing short format projects. The first for us was the OFF TO THE RACES music video for the winner of the Battle of the Band (Vertical Bridge) for BEST YEARS GONE motion picture. Now reunited with CDI’s John McGraw who will take on the DP/editor duties on RCMD, Travis will sit in the director’s chair and we’re all very proud of Travis and his journey. Cameras roll towards the end of the month. It is also our first test of partnering with McGraw Multimedia shooting some of the film on location and some in-studio. LIGHTS. CAMERA. ACTION!
- Talking of early CDI beginnings, the first feature film we did was KNIGHT CHILLS. Shot in 1998 it was a beta cam film about folks playing a Dungeons and Dragons like game. The 25th anniversary Blu Ray was released and can be bought full of extras. But for the 1st time ever the film will be streaming as of 1/31/2025. The film was remastered and remixed and we even just re-released the book on Amazon. If you want to see the humble beginnings of CDI we encourage you to take a look.
- Two of CDI’s past films DEAN TEASTER’S GHOST TOWN and AN ORDINARY KILLER (AOK) can be watched streaming now thanks to Ammo Content. The 1st being our Smoky Mountain western available on Tubi and other platforms. The GHOST TOWN IN THE SKY theme park DVD can be purchased at the EBAY STORE website on the http://www.cdiproductions.com website. AOK is on The Roku Channel and will expand to more in time. That film was remastered to help The Red White and Blue Project, a non-profit that benefits veterans and their families.
- Following this trend we are going to have our friends at McGraw Multimedia see what they can do to help in the restoration of the remaining CDI Classic Collection. Those remaining three being FROM VENUS, HEAVEN’S NEIGHBORS and FIGURE IN THE FOREST. These three films were directed by CDI partner Jeff Kennedy. The last two can be purchased as a double feature DVD at the CDI store mentioned above. All three need to have work done to counteract the film look filter from all those years ago before they are uprezed. Fingers crossed and we might have these three back into marketed enhanced by year’s end.
- We have two films in active development to possibly shoot if we can get all the funding pieces in play. One is A CHRISTMAS SEANCE and the other the biopic on turn of the century Catch-Can wrestling champion GOTCH. We have also had some discussions on HOT ROD LOVE, our 70’s racing film that we had some traction but not enough. It happens. A film will often launch when the time is right. I have just two more WILD FAITH HASTINGS TV shows to adapt over to taking place after our sequel film. I think once the promo starts heating up on that film we’ll make a go at launching the TV series to film ideally in 2026.
(Travis Hayward has climbed the CDI ladder and is about to direct his first feature film)
WRAP UP: I’m going to wrap this up as my coffee cup is getting low. I’m going to go prepare some eggs for breakfast. I’m happy to say our hens have been producing well. I’m looking to have a strong kick off to the week. As noted opening our account on the new film with some rehearsal work to follow. We’ve been gathering up props which is always fun. I don’t know what else to add except maybe review those 2025 goals again. You made your list if you followed my instructions a few blogs ago. Start to look at a plan or a series of short goals to get you to your larger goals. Everything starts by taking steps. I conversation from this week just came to me.
(Some of the prep team for the next CDI feature in association with McGraw Multimedia)
Stay focused. Have patience. And again keep hitting those small goals. Stop looking for quick short cuts. Focus on the small wins as they all add up. Pretty soon you look back and see your half way there. Don’t quit. Don’t get impatient with progress going slower than YOU wanted it to. STAY THE COURSE. Persistence is a quality that gets many things accomplished. The field of dreams gets smaller as people get discouraged and give up. I’ve said it before, much of what I’ve done has been built off 90% rejection and 10% success. The key is perspective of looking at the forward movement/momentum. Shane Hagedorn sent something to me this week that again reinforced these values. If you dwell on the rejection your momentum slows and may stop. Stay excited by the 10% success and that % may increase or accumulate at least. Another saying that has been in our industry a long time was “if it was easy, everyone would do it”. I’m here to tell you it is never easy. Being that it is the arts it is actually harder. But the reward is so much sweeter. The friendships. The journey. The long fasting fruits of the labor. It is not for everyone but if you have no choice, start leaning into that 10% success and build. Coffee’s gone. Meeting over. Until next week my friends!
Keep on keeping on.
DJ
Now Streaming! DVD’s HOT GIFTS! – Updates
Good morning my friends, I’m sipping the hazelnut coffee on this wonderful Sunday. I want to welcome all our new readers from Mexico, Netherlands, India, Canada and more. I’m up good and early as I have a day that keeps moving right until bedtime. I had a very good week of organizing and getting things done. A few meetings and some additional winterizing. That is what we have to do here to prepare for the ice and snow. I fixed the fence gate and split wood by axe attacking a stack of logs this past week. I paid the price the next day of overworking. Stiff neck and lower back but I got those worked out. I had one day where I was moving half speed at best. But I will need to get those muscles working to get through the winter. The wood stove will need to keep the logs burning.
(Fellowship of filmmaking – Tony Hornus center with Travis (Left) and Cody (Rt) on set. )
The Christmas tree is up and this past week a few outside decorations went up. I do love the colored bulbs. I don’t enjoy traffic and crowded stores and try to go at off times. We have three family Christmas gatherings in a row and so I’ve been also being a little elf wrapping away. I have a few good meetings this week that will also be part celebration and planning for 2024.
(Coming together to tell stories – myself, Don Most (center) and Carl Weyant (Rt) director)
Yesterday, I want to recognize that a friend, family and mentor passed away a year ago yesterday. I’ll always remember because I was in Algona, Iowa for the premiere of SILENT NIGHT IN ALGONA. We had done a radio show on a very snowy morning. This friend was going to have a medical test done and his heart stopped. I got up from resting my eyes knowing we had a pre-party followed by the premiere and lastly an afterglow at the VFW. I awoke from my short nap to find out this horrible news. It was this town’s beautiful day and story. It almost felt like WHOville at Christmastime, so I kept this news mostly quiet. He was really interested in seeing this WW2 era story. Now, Dec 1st this year was our home video release and I once again recalled again how badly he wanted to see this new film. Dec 9th marked one year without him. He is greatly missed – Dan the Druid.
(Just some of the CDI Tribe – multigenerational – back right John McGraw has been with the tribe the longest of the folks in this pic save me)
* NOTE: I had just put my phone in my vest pocket – I’m not packing heat:)
Let’s look at some of the exciting updates this week.
UPDATES
- With the December 1st home video release of SILENT NIGHT IN ALGONA (SNIA), years of work before shooting and a few since of premiere release came to an end. From the point financial backers entrust you there is a somber seriousness that goes along with that responsibility. I’ve noted before that due to several variables this film was one of the hardest ones to finish in many years. But, with the national release I can exhale.
- The SNIA pre-sales ranking for DVD’s on Amazon has stayed strong and we just got our November totals and it is our distributors top performing film. We had just shy of 3,000 people purchase the DVD as a keepsake or as a gift. Businesses purchasing for employees. Gifting DVD’s to nursing homes so that residents can enjoy the sights and sounds of an early day with a smile. Hospitals? Prisons? This true event film can truly lift the spirits. I am so appreciative of all the good folks who have watched and shared how special the film is. Especially those who have reviewed it on Amazon or http://www.imdb.com – we love to read about your experience watching this story and it encourages others to take a watch. Many of the film’s cast and crew have reached out to express their joy at being part of this film. Our kudos to all of you. Filmmaking is very hard work and many people don’t seem to grasp that. A huge effort of coordinating so many artists and variables. It just means so much to all of us to have everyone accept the film as they have. We make these stories for all of you. Thank you. Thank you. Thank you.
- A fan favorite is WILD FAITH, a family western, ah- mid-western. It just celebrated flying over the 8 million views mark at Encourage TV. (Free w/ ads search it out) They are just one of many platforms showcasing this and many of the CDI films. CDI even has their own playlist on Encourage TV. But with each passing year our fans for Wild Faith increase. We are still very interested in the TV series. We just have to align with the right partners. In 2024 we just must get all those pieces to line up. Persistence is one of my strengths.
- KNIGHT CHILLS, is the very first film by CDI. We started shooting in 1998 I believe bringing us to 25 years since camera rolled. I think our first major distribution was in 2001. The film is proudly back on the market as a Blu-Ray. If you or someone you know is into the ole fantasy role playing games like Dungeons and Dragons they would likely enjoy this film. BUY HERE: https://www.amazon.com/Knight-Chills-Tim-Jeffrey/dp/B0CJ5WBSZR/ref=asc_df_B0CJ5WBSZR/?tag=hyprod-20&linkCode=df0&hvadid=680424942453&hvpos=&hvnetw=g&hvrand=17209379555681048587&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9017262&hvtargid=pla-2260223998064&psc=1&mcid=399dd8121370380c8b97cdbf876e05c6
- 2024 should bring some new life to the KNIGHT CHILLS franchise. A sequel has been talked about for years with various interested filmmakers. A sequel? The video game? Book reissue? Merchandise? I have a good meeting on Monday where part of the discussions will be on Knight Chills.
- Harsens Island Revenge (HIR) updates- I had a great update with our director Carl Weyant, as he was heading to the airport to be with family. The film at the time of our discussion was just shy of 50 minutes edited and he said it was pretty damn tight. He was just so excited by the performances and the way the story all pulls together. Good script eh? 🙂 A teaser trailer and the film edit will be worked on and when Carl returns in January of 2024, we should have a rough edit to watch. Good talks with our composer have started but will become even more involved in 2024.
- Additional HIR– I’ll be working with Tony Hornus on looking to cast our (5) WW1 German reenacts to film our opening. We’ll also bringing back in David Reardon and Bejo Dohmen for our final shooting of our opening scene in Feb. if everything goes according to plan.
WRAP UP: I’m enjoying the Christmas season and thankful for the time with family and friends. I’ve been organizing and reflecting. I’ve been calling up old friends and associates to check in with them and share a laugh. I’ve been trying to recharge. Having something like ‘Silent Night in Algona’ get to market thus fulfilling my main responsibility. “Create the best art possible within the business perimeters and getting it to market.” From there, how it is received depends on the audience and the distributors.
Let’s talk on that a beat-
Many distributors are puppy mills for films. Horrible deals that will rob filmmakers versus develop and grow with them. Work smarter vs harder, I say. Distribute less content but ones worth more revenue via quality. Every major company that embraced its brand worked hard in customer service to build customer loyalty. They care about what people think of their company. CDI is like that. Many we do business with share that idea. I know our new Pepsi contact and team takes great pride in their brand(s).
Some exploitation distributors just wreck and rape, harsh word I know but a very good illustration when you look at how artists love their “child” films. Once the exploitive distributor ship has taken on too many legal hits they scuttle the company. So reputation of the distributor matters and I can attest that it can make a lot of difference between living in the past or future. A good partnership like what we just shared on the launch of ‘Silent Night in Algona’ is golden. To have a chance at creating something great it takes more effort versus just going through the motions. Having everyone aligned towards a common goal with content that is truly uplifting woven within a true story of goodness. In a world where we are reminded daily of senseless shootings and never ending wars, a film that gives HOPE is like gold.
To bring it full circle, the saying “you are wealthy by what you can give away, not what you have” is a powerful saying to ponder. When you’re giving to others you’re also living in a season of being blessed. Apply this to distribution – Once a distribution company has good content flowing in from fair development practices you will see great growth in the distribution branch. To grow yourself you must have healthy story providers. A company quickly gets known for the quality of their content. They can become greater than the sum of the parts/films if they choice wisely. CDI (www.cdiproductions.com) is also greater than the sum of the parts/films. A creative incubator – knights of the creative round table – tribeCDI THUNDERDOME! Okay. I need to back that down. But each film is a handcrafted piece of art made by many artists who care sincerely about storytelling. About legacy. I’m going to wrap it up now. I’m going to a memorial later and after spending time with my brother and a few friends. All our journeys will one day end here. Spend time with family and friends and keep expanding that circle of sincere. People don’t easily trust kindness. But people also feel/know sincere. That is a word I think I relate too. SINCERE. Now you can sincerely be a pain in the ass too. But I think I’m quite sincere in most all I do. Is a sincere effort same as best effort? I think if you give your best you are sincere in the effort. I will have to ponder and we’ll talk more about that on a different day.
Be sincere and good to one another. Until next week.
Coffee Cheers- DJ
Jesse Low, Nathaniel Nose, producer Anthony “Tony” Hornus, Bret Miller 
It has officially moved into editing with our director Nathaniel Nose and we should have theatrical poster and teaser trailer coming soon.
DJ Perry's Official Blog 'Clawing My Way to the Middle' 