“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Posts tagged “product placement

Secret of the 3 A’s, Virus Effects and More…

It is a sunny beautiful day in Michigan. I’m sipping at the coffee and reflecting on the week. Welcome to the many new readers and followers from France, Finland, Netherlands and more. We welcome you to our little weekly space to enjoy a few moments. Let’s talk first about the worldwide issue that is uniting the world in many ways. I’ve joked in the past that it would take an alien invasion to make us realize we are all one tribe. Or maybe a new virus? It did not bring out the unity as much as the panic in the USA. The toilet paper thing is crazy as if you used every square of paper you could still work your way through tissues and many paper products. The Sears catalog back in the outhouse days was tissue and reading. And lastly the cloth or jerseys of your least favorite sports team.

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We are a “want it” generation and people are afraid of being without their “favorite” this or that. How many of us eat right down to the last handful of rice or beans? Some do and would be fortunate to have a few handfuls. So eating what we had versus what we want and we could survive a year or so without shopping. Also if Americans lost a little extra body fat that could only be a good thing. I think the impulse or fear shop is just an interesting observation. I think part of it is the hustle mentality of many who survive in a capitalistic society. I saw where someone had made a fast 70k off disinfectant supplies. People flip houses, cars and just about anything with a mark up so that doesn’t surprise me. I don’t think it is polite and could have consequences but it is what we’ve been taught. Survival instinct runs off fear. Fear is a powerful instinct to help keep us alive.  When fear is controlled and channeled it can be a great motivator. Use fear but don’t let fear use you. There is a difference.

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The science behind it seems simple enough. If mass groups interact and infection happens all at once it can overload a medical system. In another light – if only one month a year people came together to procreate in nine months you could have a maternity overload. But spread out across the zodiac with babies born all year – order can be maintained. This is worse because a pregnant woman knows why she is there. With illness they have to identify and take precautions not to join the infected. It is all about spreading the flow out so that sick folks can get the best treatment by rested medical people with the right equipment. If you want a fictional peak at crisis medical watch MASH on TV. Always understaffed, under-rested, under supplied trying to save lives best they can. It is often imperfect and sloppy and the best they can do with the situation. So we the people can help by limiting our social interactions for a bit and help our medical teams. I see people really going out of their way to help others but also we see the fist-fights over groceries. So much to be ashamed and to be proud of – choose your path.

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Outside of the health aspects is the financial aspects. Many cannot avoid some social interaction and sharp declines in attendance will devastate some small businesses. One of the ways you can help our small business is when inside your self imposed sanctuary take a few days to watch the CDI films. I’ve got family and friends who haven’t seen the entire collection. This is a good time to catch up. In the film and TV production world many are getting hurt as projects take a pause. I have seen some producers make bold claims and I’m brave and honestly not afraid of the virus and myself. Do I want to be day 8 on a 15 day shoot whereas we have crew spiking fevers left and right? No. So what is the plan?

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CDI officially moved into pre-production last week on BEST YEARS GONE. This comedy/drama has been coming together and our casting and crewing talks are underway. We have WINDOW 1 shoot dates in May and two weeks out from our on-set pre-production week we will evaluate. We already have a second WINDOW worked out and we’ll move to that pending our first evaluation. Beyond that we’ll likely go up (start) 30 days after we declare that we’re moving ahead. Evaluation and caution is not about “lack of balls” as I read from one producer but a responsibility to the money people. If this person is financing his own project, risk away. So the fine line is knowing our cast and crew could use the paycheck but don’t start something you can’t finish properly.

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That said, we’re moving ahead in strength. More cast announcements this week and more to come. Yes. We are a tribe/troupe and you will find many familiar faces on a CDI film but the circle is always getting wider.

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We also just concluded a major weighing of options for another key crew member. At CDI we evaluate many attributes in our keys.

ATTITUDE is #1 – I’ve heard that so and so is the cranky piss and moaner but they are so good…don’t care. Next. To have a fighting chance at a good product you have to have a good attitude overall on set. That starts with the top and goes down. Do you just point out problems or do you contemplate and contribute solutions?

ARTISTS – Being an artists comes pride in the work, passion and not being there just for the paycheck.

ACCOUNTABILITY – We also work off accountability. If we allow a key 1st to bring a 2nd there is accountability. We want people who work smart but if they make an error they see the power of accepting that. I have to take the accountability for what everyone does on set. Even people I won’t re-hire for quite some time I see as a failure on my part…in part. I can try to create an environment to succeed within but some will still sabotage themselves.

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The 3 A’s is a good start. With a TV series looming we’re starting to increase the depth of team. All these cruiser weight films are preparing our crews for the bigger steps. I reinforce development of people versus pointing out someones flaws or bad learnt behavior. If you are a KEY development is part of what you’re teaching by example or by direct influence. I’ve allowed a few to be promoted to keys who proved by their actions they were not ready. PLEASE GO HOME, like in the Shaolin Temple:) This development is so important and also relies on good communication. Patience and a willingness to learn is another great trait to work on. I see a LOT of false confidence which screams the opposite. I try to empty the cup and learn everyday. Try it.

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We spent a good amount of time on the world situation. I will bullet point a few other notes from the week.

  • MBF was accepted into the Capital City Film Festival and that has been pushed to Summer. Our festival run might get janky with all these cancelled events.
  • MBF was up for several nominations at the ICFF in FL ‘Most Inspirational’ and People awards for the script, lead actor and filmmaking – status of fest unknown
  • Wild Faith viewing has been spiking at various AVOD sites which you watch for free and the advertisers pay. It is like streaming old school TV with commercials. Tubi I think works on this method also so if you want to watch some CDI films free by watching commercials – we still get paid:)
  • The Quest Trilogy (Forty Nights, Chasing the Star, The Christ Slayer) – I’m looking to have a ‘Trilogy Trailer’ done next.
  • CDI continues to look at film 2 for 2020 and some of that depends on launch date of film 1 – BEST YEARS GONE.
  • LOST HEART – Need to jump into end credits – we have lots going on here but most important is music and sound design. We are focusing on landing a few “exclusive windows” vs pushing theatrical. First with Goodrich Theaters filing bankruptcy last I heard and major studios holding films back, theatrical schedule is gonna be tight for the independents after all this blows over. But we have a wonderful film coming at you this late summer/early fall.
  • Want to see the film where I first met Melissa Anschutz watch “7 Stones,” my first starring role watch “In the Woods,” A found footage film shot in the Philippines watch “Darkest Night,” Shane’s first directorial feature with CDI watch “Ashes of Eden”…explore and enjoy.
  • We are about to start talks with partners and product sponsors for our next film. We’ve always appreciated the shared marketing so if you have a company and want to be involved in a CDI film reach out.

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I think I hit all the main points. I’m enjoying cleaning up the yard and office and getting ready for this year’s garden and get togethers. We’ll be restocking the wood bins to season up for next winter. The old wood stove kept the office toasty. I hope when we sit down to chat next week that things have moved in a positive place. But use this time away from the hustle and bustle to look inward. You might be wonderfully surprised by what you find. Or you can lie in your baby pool full of Purell surrounded by an igloo of toilet paper rolls in your root cellar listened to the ‘Breaking News’ – sun is shining:)

I hope everyone has a great week ahead. Be good to one another.

DJ


MBF Screening TONIGHT in Texas, Festival Dates, Development and More…

Welcome new readers from Vietnam, Canada, Israel and the UK and USA. We’re so very happy to have you joining us. With the spring forward in time we awoke to sunshine which is nice. Yesterday the winter stuff left and the spring stuff came out in the house. Snowmen decorations were replaced with rabbits and Easter items. We also did a full clean on the house and I’ve been working with the basement. I’ve been doing some repairs and cleaning after we got rid of our basement stove which we used at holidays but now we have two ovens with the new stove. So that older one moved along to a couple in need. Now I’m looking at getting a stand up freezer to replace our deep freezer. Organization of the homestead is an on-going thing. I’ve already started some of the yard clean up and I’ve enjoyed getting outside. Let’s look back on the week-

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MBF: Man’s Best Friend which released at the end of 2020 is building momentum after its first WIN at the Equus Film Festival in Kentucky. This week we’ll be announcing a few of the new festivals and those in Bedias Texas can watch the film TONIGHT! See the ad above and so we’re excited that so many will get to see the film tonight.

We’ll also be announcing our participation in –

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This is a large and growing festival in our backyard of Lansing, Michigan. We’re proud to be showcasing at this festival. The last time was the 600+ sell out of ASHES OF EDEN a few years ago. More details soon. Additionally we are officially in the ICFF (International Christian Film Festival) in Orlando, FL where once again we’re up more ‘Most Inspirational’ feature film which is my favorite. Why? Because it represents ALL the artists and we did what we setting out to do. Under the ‘People’s Choice’ I was nominated for ‘Best Script,’ ‘Lead Actor’ (Paul Landings) and ‘Best Filmmaker’ now that last one is my least favorite because they named me personally when we all know it is a team. So I take that last one for the entire producers team that works so hard. Either way we are so very appreciative and proud of the story.

LOST HEART 

This beautiful film released the 1st trailer last week. If you missed it here it is again. Watch and share to your friends, family and groups. Melissa Anschutz stars with Don Most and Victoria Jackson and a slew of amazing talent. Music and sound design is underway as is VFX and color correction. We’ll be announcing DVD poster art in the coming days and working on our release. Enjoy and share!

 

WILD FAITH continues to be a top viewed film on Tubi, Valorous TV and Amazon Prime. Please do enter our world of Michigan 1875 and meet our cast of characters in this powerful drama. We’re putting the proposed deal together now for the TV series more once the ink is dry. This TV series will be a great thing for the state of Michigan. It will allow an opportunity for us to work with many artists in our state.  Please do take a watch and let me know your thoughts. I look forward to playing Ben Lily again.

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THE QUEST TRILOGY start your journey with FORTY NIGHTS follow it with CHASING THE STAR and bring it home with THE CHRIST SLAYER. This Easter watch the trilogy with your family and start a new tradition. These films are not ‘preachy’ and just present an interesting, powerful perspective to these stories. We also stole a page from ‘Star Wars’ and present these films in a cinematic fashion similar to the original three SW films. I think the merge of styles worked really well and I’m proud of this endeavor. It is what has given confidence to the WILD FAITH tv series mentioned above.

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Rance Howard appeared in all three of the films. He told me playing the Devil was a career highlight after a career of ‘good guys’ he got to play the ultimate ‘bad guy’ – yes you did my friend.

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BEST YEARS GONE is our next CDI venture. We announced Shane Hagedorn as our director. If you want to see his previous feature take a watch on ASHES OF EDEN on Amazon. We’re starting to roll out our cast members as we’ll enter official pre-production this coming week. We’ve been looking at DP reels from across the country and having talks. If you have a DP reel and want to be considered for the May shoot you can send it to me or to our director Shane.

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We announced the first addition to the cast this past week. Some will recognize Jim from Man’s Best Friend as the Sheriff. I first co-starred with Jim in a monster creature feature IN THE WOODS, years ago. It was my first starring role. It will be a joy to once again share the screen with my old friend. Congrats to Jim! How about another cast announcement? I want to welcome another actor friend whom I’ve known almost as long as Jim. Mr. Greg Mason. Greg has been with Tribe CDI since our maiden film KNIGHT CHILLS those many years ago. Congrats to Mr. Greg Mason!

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We’ll be announcing more amazing talent as we go. We’ll also be locking more crew end of this week also. It is going to be another great shoot and I look forward to working with everyone. Follow our FB and IMDB page for this and all the CDI films. We’ll also be starting to talk to sponsors and product placement partners.

WRAP UP

I submitted and had accepted my new story for the upcoming book on dogs at Christmas. I have two stories in the book release on horses and this fall 9/15 I believe…the book on Cats is released. I have one story in that book about our dear Lulu:)

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I’m also returning to work on a few other screenplays. Development, development, development…and maybe a few TV shows:)

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I’m off to get some breakfast and do a few things around here. Tomorrow I’m back on the attack with all our projects. Thank you all for your support. We appreciate it so very much.

DJ


MBF Dates and More – Happy Memorial Day

Good morning and Happy Memorial weekend from Michigan, USA. I want to wish everyone and memorable weekend with family and friends. I’ve been doing yard work that past week between all my film duties. In honor of the day let’s start our discussions with our film that has wounded military vets and adoption dogs at the heart of our story.

 MBF: Man’s Best Friend

Official Trailer:

The film is now having music composed. I will be going in this week to do some Voice Over/Narration work. MyCinema has accepted MBF into their booking selection. That is followed by our home video roll-out by BMG. Here are  a few of the upcoming release dates. Subject to change by the distributors but likely solid.

We will deliver the final film to our distributor on June 30th.

Public theatrical/TV cable release will be 8/1/19 

Digital purchase 9/2/19

DVD 9/30/19

Digital Rental 10/28/19

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It was enjoyable to watch the work-in-progress with sound design and dialog balanced. It really is a cool film and I promise will have people talking. I’m excited about the audiences who will get to see this film on the big and small screen. There are some amazing performance but some talented artists that I get to call friends and peers.

Official BTS of Man’s Best Friend here plus follow us on Facebook

https://www.facebook.com/pg/MBFthemovie/videos/

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MOVIE NIGHT

Do your research. We get many communications on our films from fans and artists wishing to bridge with CDI. If you are really interested in a film or company, research it. We get questions submitted that put people in a bad light. If we just posted a promotional trailer with release dates and we get asked, “When does this film?” “Are you cast up?” – Umm…

Fans get more of an excuse but a simple google by even the most challenged computer users will often yield an immediate answer. Artists seeking work need to be even sharper in your communications because this IS often your first impression. “Do you make features?” “I don’t have a reel but can read something?” Yes. We make features. No reel equals limited experience. Get your game footage. Be prepared. Research. http://www.cdiproductions.com

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Part of this might include watching product by the company just as a company will watch your game footage. BOOKED IT!!!!! Have you watched the previous work by this or that company? You might have beat out other talent but failed to vet out the company. Maybe you won the role because others vetted the project and…a polite pass. I know many of these postings are just to help the wounded artist’s ego that gets slammed by rejection on a regular basis. But I would rather have a good table read to scratch a creative itch versus performing in a poor production. Where you put your TIME will determine if you do this as a HOBBY or PROFESSION. You can work on your CRAFT with either path but they are very different. Explore this in your own thoughts. IF you want to work with CDI explore our recent releases – ASHES OF EDEN, BESTSELLER, FORTY NIGHTS, CHASING THE STAR, THE CHRIST SLAYER, WILD FAITH…trust me I do it when looking at working with someone. It saves time, energy and keeps your momentum forward.

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WILD FAITH will be coming out for digital rental in June. I think the day after my bday, so on the 24th. DVD pre-sales are popping up like dandelions with the date being July 2nd I’m seeing the most. ADDITIONAL NOTE: These are being released through corporate distribution channels. I do not control every detail of this process. If a release date at a store changes by a week, I cannot do anything.

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THE QUEST TRILOGY mentioned above – can all be found on Amazon. I’m curious to read some reviews from people who have seen all three films. I think now people are realizing – it is a TRILOGY. The films can be watched individually but together a better understanding will be granted. FORTY NIGHTS, CHASING THE STAR, THE CHRIST SLAYER – watch them together. I do want to host in our town a theatrical one day trilogy watch. Maybe for Christmas this year. I’m going to try and find out what foreign territories are getting our films. All of you on here represent over 80 countries. I would love for you to all enjoy our art.

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BTS of “Forty Nights” – the camp of John the Baptist

LOST HEART – It looked for a while like director Jesse Low was going to get bucked from directing by life but alas he has climbed back in the saddle. Our director of photography is going to be Jesse Aragon who shot The Quest Trilogy and Wild Faith. We love to call him ‘Smooth’ for his camerawork. It will be nice to welcome him back into the state.

We had our 1st pre-production meeting since officially going into pre-pro mode. Cast and Crew spots are being discussed by departments. I have to say, I’m really proud of the developing artists (crew-wise) in the area. That is not to say, actor/artist wise but “back in the day” we always had more actors vs film crews. I think some of those traveling off will find that the equation of more opportunities in ratio to more people wanting that opportunity, makes things about even. So you might as well make a stand in the greatest state in the Union:) Where the mosquito is the state bird. The weather is…random.

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The return of ‘Smooth’

Here is some real – many in this new day and age will seek the shortcut, the better market, the easier path. When Michigan was timber rich there was no easy path. Pioneers made their own path. R.E. Olds pioneer. Barry Gordy, pioneer. (The Last Dragon, Sho-Nuff) Two Men & A Truck and countless business empires built here. The MICHIGAN spirit is the spirit of a pioneering people. Build it here. Now some will say that certain people moved away with their success. NOTE THIS! Next time our state looks at injecting the film scene with policy look within first. Reward a company for years of business and keeping it at home. In-State film grants over incentives to outside projects or at least balance it. I saw great crew members driving vans and incredible actors being extras and drinking the juice. Possibility to learn and get a check – for sure. But the ceiling was your zip code. Ten groups given 500k each could do much for our community. Should outrages success find me – look for something like this to happen. It might not be via the State of Michigan but Collective Development Inc. is a Michigan company and wants to see development in Michigan.

OK. Back to LOST HEART:)

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Rumors of Don Most joining “Lost Heart” – Inquiring Minds Want To Know!

Lodging an army is a task. Add a limited budget and summer availability and you have a challenge. We are luckily in a place where our locations are not confining so we’ll plant our lodging flag first and move out from around that.

We plan to start making official offers to our talent once the new schedule is set with our actor days. Some crew talks are underway and we’ll be working towards locking that up in the next couple weeks.  We’ll work to conclude our final investors and sponsors that are supporting this film endeavor. Even a few good product placement talks whereas a brand will get millions of eyes upon it. If you have a service or good you are pushing and wish to purchase some marketing lets communicate.

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WRAP UP

I’m about to go prep for a day of grilling and chilling. Burgers and brats was the request for today. Also going to sip some PP&J beer from Elk Brewery in Grand Rapids, MI. They just might end up being a sponsor:) If you have not tried it, do. Kufner. I’m coming after you and your water brand:) Have a wonderful day and remember those that served.

DJ