“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Posts tagged “days

Better Than George Lucas? Build Your Own Brand and Prove IT!

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(The Fort – Tribe CDI – 2019)

Welcome new readers from Hong Kong, China, Vietnam, India and beyond. We’re in the final days of 2019 and so far it has just been a great season. This past week I’ve had a few meetings at the fort with the fire burning bright with ideas and friendship. We have some great updates to share with everyone but before that lets looks at someone else’s art.

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Star Wars – (NO SPOILERS)  – I went to see Star Wars at 7 years old and it was the seed planted in me to become a storyteller. Last week I got to see the final film in a series of interconnecting stories started by George Lucas. My issue with many films these days is just trying to do too much. Instead of one star ship in pursuit there has to be 100. Tension is created in moments. Those can feel stolen when trying to do too much. Character development is still king in my world of viewing hence by love of shows like BLACK SAILS. Bringing together all the ‘Star Wars’ loose threads was surely difficult but overall I really did enjoy the final film. That said, I feel truly like the torch has been passed. I feel like I do a good job of creating characters on the script page with depth. I feel we have stories to tell and we will. The goal is to create a few classics in this lifetime. In 2020 will see more writing, producing and continue to try and captures hearts and minds with our stories.

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(WILD FAITH brand – Hastings TV series in development at CDI)

I see a lot of talented artists who spend a lot of time creating in someone else’s world. But the bottom line is you don’t own the brand. There are several filmmakers that do a great job creating fan films from video games or Star Wars and The Mask. That said, all that hard work is building someone else’s brand. I’m a fan of brands also but I let it influence my work but I don’t work with someone else’s brand unless hired to do so.

All three biblical adventures in THE QUEST TRILOGY (Forty Nights, Chasing the Star and The Christ Slayer) are all on Amazon. I was given an opportunity to produced these adventures with a ‘Star Wars’ feel. The cinematography and often the music was influenced by the Star Wars style. Star Wars was influenced from earlier works like THE SEVEN SAMURAI. A good reason for your own brand is that you don’t have to ask permission to create your own world. And if you succeed those people are becoming fans of your work. Again instead of the hardships of growing an audience around your brand, if you pick a strong brand with dedicated followers you can get a jump on exposure but…. I mean if you create a great Star Wars fan film you might get millions of hits. But try adding a price tag, although you cannot sell someone else’s brand, and it becomes like buying a knock off cologne. If a non-official derivative of someones brand  is offered free you may get a lot of eyes but unless the creators take notice and hire you, you’re just building someone else’s brand. Beware of legal also with others brands. Just my two cents.

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So again just like role playing, cos-play or any fun group activities, fan art has a place but film work is really hard  work for someone else’s brand. My advice is do your own thing or work WITH an emerging artists to create a shared brand. Again I’m not a “my way is the only way” person at all. But I’m not into fan films or hobby films or anything that isn’t building our brand. Now you can build your skill set (acting, directing, writing) with the previous two mentioned types of films so there is value. I do appreciate anyone who uses their imagination to create. We just have long term goals and so those need to remain in focus for us. It is a hard industry to survive in. Take that from a survivor.

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Please do enjoy the holidays with a watch on the trilogy and watch all three in order. Poor ‘Chasing the Star’ sometimes takes a few rocks because someone did not realize they were watching part 2 of 3 films. In time audiences will understand they are a trilogy and a bigger picture will emerge upon watching in order.

I also see a few people who thought the Magi story had nothing to do about Christmas. Maybe I should have added Heat and Cold Miser and a reindeer or two:) But for the few audience members who don’t get it, many DO get it. We don’t dumb down our stories but challenge and encourage people to talk and discuss often hard topics. So ENJOY a watch and discussion.  At one of my distribution content meetings we had discussion about more biblical adventures. I might have my next three films and one of them is written. So we will see said the wise man.

Asking Forgiveness

MBF: MAN’S BEST FRIEND – Due to the season where many are enjoying family and friends and watching films, I’ve gotten a spike in fan mail. This film has been generating a good buzz and we have some exciting events and showings coming up in 2020. But you don’t have to wait. You can watch on Amazon today! If dogs and/or support of our military touches you, please do take a watch.

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LOST HEART – The fine cut is getting close. After a wonderful first cut by editor Scott Magie, welcome to the CDI Tribe, a second final cut is near. This week we had a post meeting with Dennis Therrian (music/sound), Jesse Low (Director) along with Melissa Anschutz, Shane Hagedorn and even John Mashni made a stop by. Come mid 2020 we will have a most excellent story to share with you all.

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In the meantime – please watch the CDI Film collection and share your thoughts.

DEVELOPMENT 

HOPE for HEAVEN – is the script I’ve been working on. It’s been developing in a wonderful fashion starting with some great characters. We’re working development on several properties that could go full green light in 2020/2021.  A sequel to KNIGHT CHILLS, perhaps? We’ve had a few screen and camera tests. WW2 drama – coming together. Kids adventure film – might happen:) WILD FAITH TV series:) With some of the new meetings and opportunities before CDI, I promise we will continue to create. Thank you to all of you for your continued support.

WRAP UP…

Ok. We had a wonderful first Christmas gathering yesterday. Friends tonight and several gatherings in the week ahead, including two more family Christmas gatherings. I am down to just a little bit of shopping. I give thanks to those who sent a card or gave little love gifts, much appreciated. But the most important thing you can give anyone is a bit of your time, laughter and joy.

I’ve been questioned about my verbal non-involvement in politics. It’s because much like the ‘golden rule’ I believe in focusing on what we all could benefit from. When people are drained from endless debates, divided by priority differences and angered by the never-ending shortcomings of each another – I say relax. Sit back and watch a story with universal messages woven within. My friendships with people are more important than trying to convince someone I’m right about an obvious self-opinion. So set aside your differences and focus on what brings us all together. Fellow human beings trying to live a meaningful life with health and joy. Even if it is for a few days, try it and you might find it a better way to live, to cope, to exist, to grow, and to be the better you.

Fear leads to anger, anger to hate and hate to suffering – MERRY CHRISTMAS!

DJ


Weighing In on Feature Film versus Commercial Production. Release Dates!!!

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New York Time Square – I’ve had success and setbacks. But taking a group of sailors/artists out to sea is always an adventure. Every great thing ever done started as an idea. I’ll tell you something that I see around me that I really like. And this kudos centers on my state of Michigan but extends beyond that. I see DOERS. I see people finishing. I see people reaching. I’m not a better artist. We’re all artists who either create or derive some pleasure from the art of others. Active is always more conditioned than observer. The football player will always be in more condition versus the watcher of football. The artists who stretches his imagination, cooperation and does will always be more conditioned than he/she that watches.

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It is hard to make any movie. A bad movie requires lots of work. Try organizing four of your family or friends to go bowling. Scheduling. This happens because of passion and compensation. Being compensated for something you would do for free is golden as a goal. When someone is required for a lengthy stretch of time/days/weeks compensation with agreement is better than free even when you can get it. Bad cold. Flu. Fever. I’ve had it on sets before. But everyone of those artists is working towards the common goal. You take a vitamin C packet. Rest, best you can and wait to be called to set. People not fully committed can and do flake. But I carry a zero tolerance for that. Too much benefitting too many artists at stake. I’ve missed a grandma’s funeral being on set. She encouraged me all through my career, she can and did understand. It is a total commitment to process. I hear horror stories of crew attitudes and walk off’s. I’ve only dealt with those issues in the easiest of days where the rigor of “war/filming” can test everyone’s limits. We at CDI try to be a fertile creative ground to grow within. Not perfect but we strive individually and collectively. Negative folks can allow the positive flow to align them or they are removed from the circuit of energy.

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I’ve recently seen a few debates between film producers I know and commercial crew members who dog his hiring practices. Both tried to argue their points while the negative slings and arrows flew. Producing commercials (production service) is very different than film production (investment). Again with said producers, I disagree with his model of business creatively and otherwise BUT he might also disagree with mine. I’m okay with that. I think that producers who produce for profit – narrative story in a VERY competitive field, are entitled to set an offer however they wish. I think compensating will draw more experience to the project. That in turn effects the timeliness, quality or both. But getting that experience is the catch 22 for crew and talent. Who is going to trust a 500k film on the back on a first time actor? How hard is it to land in the director or DP chair of a financier feature film? Sometimes these smaller projects help develop people for the path ahead. You can star in a story without the stress. You get to shoot a film versus being the clap board 2nd AC.

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BTS of “40 Nights” – the camp of John the Baptist

Some productions are in that middle ground because of budget. Yes. I’ve done 4 min automotive commercials with larger budgets than a feature film. Meetings, notes, tweaks…not as exciting as a narrative story. When you mix experience level the goal is to raise people up and not have it brought down. This requires the right leadership in the right place. All this? Maybe bowling would have been easier:)  So if you’re making good money in commercial production don’t try to apply that to narrative filmmaking. LOYALTY is what brings crew into the bigger game. It is a two way street. They work to help tell a beautiful story with audience changing power. Those few filmmakers that grow are smart to take their team with them. Some producers do sell out and take this composer who did this or that…this designer is more…they worked on…TRUST ME on this one. Stay with the team that got you there. Now they might need to keep growing with the collective. Soldiers all gotta march. But if someone likes what you’ve built they should respect the builders.

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I’ve had a strong week of film business mixed with good times with the new puppy Finn and family. I made beef jerky for the studio and worked on dehydrated apples now. This week I’m going to rack the GRAPE APE wine to the secondary. I put a deer worth of venison into the freezer. Wood cutting for the office stove will continue this week. Let’s do some bullet point film updates.

  • The Christ Slayer artwork is just truly beautiful. We’ll be announcing Feb streaming purchase, March DVD, April EVENT SHOWINGS on the big screen across the country. Post work is full steam ahead for the next couple weeks.
  • Wild Faith artwork for the theatrical and DVD has begun. Wild Faith will be hitting theaters across the US in 3/1/19, TV cable 4/1/19, digital purchase 5/6/19, DVD 5/27/19
  • MBF is now re-focused on the film edit and we’re working to have a first cut by end of the year. The trailer has been getting a great response. Please follow our Facebook site and watch the trailer. https://www.facebook.com/pg/MBFthemovie/videos/
  • Tis the season and feel free to take a watch on our other films. FORTY NIGHTS and CHASING THE STAR are the two previous films in The Quest Trilogy.
  • LOST HEART is slowly moving down the tracks and will start to pick up steam 1st of the year. Stay tune for more opportunities. Also follow http://www.cdiproductions.com

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Okay. It’s time to cap off the hot hazelnut coffee. Make some breakfast and get ready for a good day. Yesterday we went up North for a belated Thanksgiving fest and today is a family bday party. Go Lions!

Happy Sunday.

DJ