“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Posts tagged “John Mashni

Better Than George Lucas? Build Your Own Brand and Prove IT!

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(The Fort – Tribe CDI – 2019)

Welcome new readers from Hong Kong, China, Vietnam, India and beyond. We’re in the final days of 2019 and so far it has just been a great season. This past week I’ve had a few meetings at the fort with the fire burning bright with ideas and friendship. We have some great updates to share with everyone but before that lets looks at someone else’s art.

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Star Wars – (NO SPOILERS)  – I went to see Star Wars at 7 years old and it was the seed planted in me to become a storyteller. Last week I got to see the final film in a series of interconnecting stories started by George Lucas. My issue with many films these days is just trying to do too much. Instead of one star ship in pursuit there has to be 100. Tension is created in moments. Those can feel stolen when trying to do too much. Character development is still king in my world of viewing hence by love of shows like BLACK SAILS. Bringing together all the ‘Star Wars’ loose threads was surely difficult but overall I really did enjoy the final film. That said, I feel truly like the torch has been passed. I feel like I do a good job of creating characters on the script page with depth. I feel we have stories to tell and we will. The goal is to create a few classics in this lifetime. In 2020 will see more writing, producing and continue to try and captures hearts and minds with our stories.

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(WILD FAITH brand – Hastings TV series in development at CDI)

I see a lot of talented artists who spend a lot of time creating in someone else’s world. But the bottom line is you don’t own the brand. There are several filmmakers that do a great job creating fan films from video games or Star Wars and The Mask. That said, all that hard work is building someone else’s brand. I’m a fan of brands also but I let it influence my work but I don’t work with someone else’s brand unless hired to do so.

All three biblical adventures in THE QUEST TRILOGY (Forty Nights, Chasing the Star and The Christ Slayer) are all on Amazon. I was given an opportunity to produced these adventures with a ‘Star Wars’ feel. The cinematography and often the music was influenced by the Star Wars style. Star Wars was influenced from earlier works like THE SEVEN SAMURAI. A good reason for your own brand is that you don’t have to ask permission to create your own world. And if you succeed those people are becoming fans of your work. Again instead of the hardships of growing an audience around your brand, if you pick a strong brand with dedicated followers you can get a jump on exposure but…. I mean if you create a great Star Wars fan film you might get millions of hits. But try adding a price tag, although you cannot sell someone else’s brand, and it becomes like buying a knock off cologne. If a non-official derivative of someones brand  is offered free you may get a lot of eyes but unless the creators take notice and hire you, you’re just building someone else’s brand. Beware of legal also with others brands. Just my two cents.

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So again just like role playing, cos-play or any fun group activities, fan art has a place but film work is really hard  work for someone else’s brand. My advice is do your own thing or work WITH an emerging artists to create a shared brand. Again I’m not a “my way is the only way” person at all. But I’m not into fan films or hobby films or anything that isn’t building our brand. Now you can build your skill set (acting, directing, writing) with the previous two mentioned types of films so there is value. I do appreciate anyone who uses their imagination to create. We just have long term goals and so those need to remain in focus for us. It is a hard industry to survive in. Take that from a survivor.

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Please do enjoy the holidays with a watch on the trilogy and watch all three in order. Poor ‘Chasing the Star’ sometimes takes a few rocks because someone did not realize they were watching part 2 of 3 films. In time audiences will understand they are a trilogy and a bigger picture will emerge upon watching in order.

I also see a few people who thought the Magi story had nothing to do about Christmas. Maybe I should have added Heat and Cold Miser and a reindeer or two:) But for the few audience members who don’t get it, many DO get it. We don’t dumb down our stories but challenge and encourage people to talk and discuss often hard topics. So ENJOY a watch and discussion.  At one of my distribution content meetings we had discussion about more biblical adventures. I might have my next three films and one of them is written. So we will see said the wise man.

Asking Forgiveness

MBF: MAN’S BEST FRIEND – Due to the season where many are enjoying family and friends and watching films, I’ve gotten a spike in fan mail. This film has been generating a good buzz and we have some exciting events and showings coming up in 2020. But you don’t have to wait. You can watch on Amazon today! If dogs and/or support of our military touches you, please do take a watch.

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LOST HEART – The fine cut is getting close. After a wonderful first cut by editor Scott Magie, welcome to the CDI Tribe, a second final cut is near. This week we had a post meeting with Dennis Therrian (music/sound), Jesse Low (Director) along with Melissa Anschutz, Shane Hagedorn and even John Mashni made a stop by. Come mid 2020 we will have a most excellent story to share with you all.

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In the meantime – please watch the CDI Film collection and share your thoughts.

DEVELOPMENT 

HOPE for HEAVEN – is the script I’ve been working on. It’s been developing in a wonderful fashion starting with some great characters. We’re working development on several properties that could go full green light in 2020/2021.  A sequel to KNIGHT CHILLS, perhaps? We’ve had a few screen and camera tests. WW2 drama – coming together. Kids adventure film – might happen:) WILD FAITH TV series:) With some of the new meetings and opportunities before CDI, I promise we will continue to create. Thank you to all of you for your continued support.

WRAP UP…

Ok. We had a wonderful first Christmas gathering yesterday. Friends tonight and several gatherings in the week ahead, including two more family Christmas gatherings. I am down to just a little bit of shopping. I give thanks to those who sent a card or gave little love gifts, much appreciated. But the most important thing you can give anyone is a bit of your time, laughter and joy.

I’ve been questioned about my verbal non-involvement in politics. It’s because much like the ‘golden rule’ I believe in focusing on what we all could benefit from. When people are drained from endless debates, divided by priority differences and angered by the never-ending shortcomings of each another – I say relax. Sit back and watch a story with universal messages woven within. My friendships with people are more important than trying to convince someone I’m right about an obvious self-opinion. So set aside your differences and focus on what brings us all together. Fellow human beings trying to live a meaningful life with health and joy. Even if it is for a few days, try it and you might find it a better way to live, to cope, to exist, to grow, and to be the better you.

Fear leads to anger, anger to hate and hate to suffering – MERRY CHRISTMAS!

DJ


Coffee talk on Effective Communication, CUJO and Films COMING SOON!

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The soccer season has ended, the garden harvest is slowing and the leaves are starting to fall. But this heat wave seems hot as any of our true summer days. On a positive note I’ve been trying to master this new grill and get my temps under control and such. Last night I had a very successful go at pork chops. I had my old grill down to a science and so it’s like re-learning and developing a process with the new grill. I’m going to refill the coffee and we can chat on some of the developments last week. I think I’m going to just throw them out there – updates.

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CHASING THE STAR – A new marketing campaign is starting Oct 10th via our distributor, driving traffic to the AMAZON. We’ve also been invited to again submit to International Christian Film Festival for 2018. It’s been submitted and now we wait. I think we’ll know more in March.

FORTY NIGHTS – We’re just finishing new theatrical licensing deals for this film in Nov. in Texas and CHASING THE STAR in December. I do think this is in Gary Nation backyard. So unless it clashes with possible shoot dates (Is that a dropped hint?) he could attend.

Both these films are being pushed for the holiday season and I think audiences will enjoy them.

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Here is a good lesson from the last couple weeks. There is a program that shows faith-content who approached us about possible licensing. Now after some communication , we requested some clarification. What followed was a poorly communicated email that after being quite offending they apologized and blamed some personal issues. OK. STOP. If I’m sending an email communication to HBO (Which I did) I would NEVER respond in the way this person did if I was trying to build a bridge to business. IF I had some personal issue that was going to paint my communications – STEP AWAY FROM THE EMAIL! DO NOT COMMUNICATE until you get your head straight. I was just surprised that once again this is someone claiming a mission/path that’s inline with Christianity yet they communicate like that. JUDGMENTAL. CONDESCENDING. RUDE.  Not good business practice. It could have just been a bad week but if that’s the case – don’t communicate. I doubt this avenue will work out but I’m good with that.

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Let’s talk positive. I went to a biz event in Grand Rapids with my attorney/producing amigo John Mashni at CHOP & HUE. They have done color correction and some great VFX credit work for a few of our films. It was great to partake in their event and success. I saw a few familiar faces and met a few new ones. I really enjoyed myself. I don’t break away from the work too often but I’m glad I did. I will try to attend a few more events but I always have so much to do and when I take a break it is usually in solitude.

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The Christ Slayer – the VFX work on this picture is moving along in strength. We started working on our first official poster ideas this week. We should have a locked picture with VFX by the end of the year.

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That fits nicely with WILD FAITH that will be finishing up at year’s end. The response to the poster, trailer and BTS has been strong. I’m still looking to launch the TV series but I think it will take studios/networks watching the final film. The characters and world are so endearing it makes you want to see more. I did get some creative writing on show #2 this past week. We will see how it all plays out.

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MBF (Man’s Best Friend) is our next CDI film. We had an announcement that Anthony Hornus will be directing with Jesse Aragon serving as director of photography. Our biz commits are flowing in and this week we’ll start announcing cast. We have two possible shoot windows – one that is before the holidays (Nov) and one that is after (Jan/Feb). It all depends on the speed of the financial commits. We’ve got two more weeks to push and see what will work best for production. That is a key question that aspiring producers should get use to asking. WHAT IS BEST FOR PRODUCTION? Many inexperienced producers make decisions that put production second. That is often where trouble starts. I’m so excited about the cast and crew lining up and I know once again we’ll put something strong onscreen.

Autumn is Upon Us

This week was also spend prepping some other endeavors. One being a certain Civil War film that will be making its way back into the market in 2018. Also the original script I wrote for Wild Faith was turned into a book. I will be releasing the book to Amazon under the original title. The script was adapted into a new script for budget before heading into production. Instead of having the author Dee Freeman redo the book to match the new movie, I decided to leave the book story AS IS. I think it gives an interesting look at the movie that never was but allows a look at what inspired – WHAT IS.

Speaking of books I know the KNIGHT CHILLS book is now for sale at Comic Cons and I hope a new generation of readers/viewers experience the story.

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BUY IT HERE – GREAT GIFT:)

https://www.amazon.com/Knight-Chills-DJ-Perry/dp/1945940174/ref=sr_1_10?s=books&ie=UTF8&qid=1506263603&sr=1-10&keywords=Knight+Chills

As we welcome in the fall season I’ve been circling back and watching a few of the old horror films. This week I took a watch on Darkest Nights. It was fun to return to that mango estate in the Philippines and try to survive the darkest night. I miss all my cast and crew mates. It was a one-of-a-kind experience and I’m thankful to have had it.

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I get asked quite often if I will return to horror genre and the answer is of course, when I find the right story. I’ve had a few filmmakers upset at me because I passed on their film. SCRIPT. SCRIPT. SCRIPT. Execution is an issue for all filmmakers. It’s hard to take the words and make it all come to life but when the script is not strong it makes the process harder. And many directors are also the writer so they can take any feedback very personal. I understand this  ‘protectiveness’ and if the company is happy with the script and you’re not, a polite pass is the best option. But sometimes even the polite pass can bring out someones anger. I’m hoping for a strong script every time one is submitted to me for acting. We as actors all want that. So to get back on track, I’ve been asked about my return to horror genre and the answer is when the right deal comes across the desk.

I had some fans ask about the C.U.J.O. reboot. I know that King’s team is working to reel back in some of his ‘rights’ to his classic films CUJO included. I know that talks are continuing with the Sunn Classic Pictures team. How will the chips fall is unknown. I would love to be part of a King project someday in the future. Will it be a C.U.J.O. reboot? That is not up to me but I will let you all know what I find out.

Outside of all this work I’ve been in exploratory talks over obtaining a literary agent. I’m about to go into production on my 5th script and I’ve got several scripts I would be willing to sell off. It will all come together. I know I have more calls to catch up on this coming week. For those that I did not get back to – rest assured I will.

Enjoy your Sunday and Go LIONS!

DJ

 

 

 


Wave of Happenings – Just Keep Swimming:)

So I’ve got a busy Easter Sunday like everyone else and I have a good amount of info to get across. First let’s just talk about time – my thinking is not naturally inclined towards linear it tends to be more abstract. I saw a childhood friend of mine today. Yes, he’s part of the ole Saratoga Farms Goonie’s gang from our elementary school days.  FOND MEMORY: Frozen pond playing ice hockey with no pads – branches for sticks and a petrified mushroom as a puck. This buddy of mine caught a power shot to his nugget. He always did have a good-sized melon but it gave him a K.O. on the ice. He got up after a few with a small mushroom-shaped bruise on his forehead. Well, long story short – his mother passed away. She was the jolly German mom who was always positive and funny. She always had cool activities such as coloring the glow-in-the-dark shrinky dinks. I also think her German chocolate cake was one the best desserts I can recall. So it’s been almost 30 years since I saw this friend and his father. It was wonderful to visit even if it took a memorial to bring us all together. Another close friend lost his dad when I was filming in Yuma, AZ. He always had a beer for us guys and was willing to school us all in a game of pool. It’s just an odd feeling as our wisdom keepers around us start to fade away just as our gray starts to fade in. Interesting. Well…

FADE IN:

INT.  MY WRITING CHAIR – NIGHT

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Returning as Jesus in ‘The Christ Slayer’

The Christ Slayer

I’ve been in research and writing mode. I start with just a little bit each day and honestly that’s all the time I’ve had time for. End of year business has kept me busy and working on the wrap up on “The Christ Slayer” production. But that is almost complete and the film is in editing where the magic can start happening.

Chasing the Star

Next week we have our Michigan premiere for “Chasing the Star” which is open to the public.

http://www.uica.org/calendar/chasing-the-star

UICA showing

Following that –

Celebration C-LansingIt will be moving to other cities in the days ahead including this showed up on my news feed.

Coming to…?:) maybe a hint below…

http://www.emagine-entertainment.com/showtimes/movie/?title=Chasing+The+Star

The Temple Top

What will become of mankind? The Devil & Jesus debate the fate of mankind.

Forty Nights

This film is getting a wonderful launch during this Easter season. Here are some of the retailers that were quick to jump on this first telling in the trilogy. We thank you.

WORD ALIVE
CROSSROADS BOOK & MUSIC
GOOD NEWS BOOKS
BOOK STORE
BOOKERY INC
ABUNDANT BLESSINGS CHRISTIAN
CHRISTIAN BOOK & GIFT
MUSTARD SEED CHRISTIAN BKST
GALILEAN
CHRIST CENTERED LIFE STORE
MARDEL WAREHOUSE
TRI-CITY CHRISTIAN BOOKSTORE
BREAD OF LIFE
GOOD NEWS BIBLE & BOOKS
NEW BIRTH MISSIONARY BOOKSTORE
WAY TO EMMAUS INC
LIVING ROOM BOOKSTORE LLC
EMMANUEL BOOKSTORE
CHRISTIANCINEMA.COM INC
GOOD NEWS CHRISTIAN BOOKS
LIGHTHOUSE BOOK & BIBLE
PATHWAYS CHRISTIAN BOOKSTORE
CLC BOOKCENTER SONSHINE
HALLELUYAH WAY
BARNHILL CHRISTIAN RESOURCES
GREATEST GIFT & SCRIPTURE SUPPLY
BRIMAR – DBA J FARVERS
CROSSROADS
THE ARK BOOK AND GIFT
STEWART TRADING LLC
WILLAS BIBLE BOOKSTORE

This week the “Forty Nights” release has brought us all kinds of good PR. This is in the wake of the reviews and nominations by ICFF for four separate awards this May.

Forty Nights

One of the stories from the week

http://pilotonline.com/entertainment/columnist/editors-desk/hampton-roads-actress-and-philanthropist-work-on-christian-based-movie/article_85e0328c-6078-5fb4-9f67-a6fc7db11600.html

Here is one of the powerful reviews coming at the film. For those who take the time to share their positive experiences with us we’re humbly appreciative. We hope the trilogy of films will create positive talk, discussions and actions.

 

Wild Faith

As if all this wasn’t exciting enough – I have a new cut of Wild Faith waiting to review and that means we’re close to a picture lock. That means music and sound will be on deck with Dennis Therrian. VFX discussions have been happening and I’m excited about some of the creative and business discussions we’ve had. We’ve got all kinds of links. Who wants to see an extra created “Wild Faith” BTS video from our Civil War shoot. I really enjoyed making this film – let’s take a watch.

Next week it will be picking right up where we left off. I’m diving deeper into development on 2018 projects and we have a few possible projects to finish this year. As for now I have a garden to get prepped and a soccer season about to kick off.

Have a great Easter weekend. Be good to one another.

DJ