“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ― Sun Tzu

Posts tagged “brand

Better Than George Lucas? Build Your Own Brand and Prove IT!

image1-3.jpeg

(The Fort – Tribe CDI – 2019)

Welcome new readers from Hong Kong, China, Vietnam, India and beyond. We’re in the final days of 2019 and so far it has just been a great season. This past week I’ve had a few meetings at the fort with the fire burning bright with ideas and friendship. We have some great updates to share with everyone but before that lets looks at someone else’s art.

father-son-ufo-triangle-lake-michigan

Star Wars – (NO SPOILERS)  – I went to see Star Wars at 7 years old and it was the seed planted in me to become a storyteller. Last week I got to see the final film in a series of interconnecting stories started by George Lucas. My issue with many films these days is just trying to do too much. Instead of one star ship in pursuit there has to be 100. Tension is created in moments. Those can feel stolen when trying to do too much. Character development is still king in my world of viewing hence by love of shows like BLACK SAILS. Bringing together all the ‘Star Wars’ loose threads was surely difficult but overall I really did enjoy the final film. That said, I feel truly like the torch has been passed. I feel like I do a good job of creating characters on the script page with depth. I feel we have stories to tell and we will. The goal is to create a few classics in this lifetime. In 2020 will see more writing, producing and continue to try and captures hearts and minds with our stories.

hester bts 3

(WILD FAITH brand – Hastings TV series in development at CDI)

I see a lot of talented artists who spend a lot of time creating in someone else’s world. But the bottom line is you don’t own the brand. There are several filmmakers that do a great job creating fan films from video games or Star Wars and The Mask. That said, all that hard work is building someone else’s brand. I’m a fan of brands also but I let it influence my work but I don’t work with someone else’s brand unless hired to do so.

All three biblical adventures in THE QUEST TRILOGY (Forty Nights, Chasing the Star and The Christ Slayer) are all on Amazon. I was given an opportunity to produced these adventures with a ‘Star Wars’ feel. The cinematography and often the music was influenced by the Star Wars style. Star Wars was influenced from earlier works like THE SEVEN SAMURAI. A good reason for your own brand is that you don’t have to ask permission to create your own world. And if you succeed those people are becoming fans of your work. Again instead of the hardships of growing an audience around your brand, if you pick a strong brand with dedicated followers you can get a jump on exposure but…. I mean if you create a great Star Wars fan film you might get millions of hits. But try adding a price tag, although you cannot sell someone else’s brand, and it becomes like buying a knock off cologne. If a non-official derivative of someones brand  is offered free you may get a lot of eyes but unless the creators take notice and hire you, you’re just building someone else’s brand. Beware of legal also with others brands. Just my two cents.

40 N

So again just like role playing, cos-play or any fun group activities, fan art has a place but film work is really hard  work for someone else’s brand. My advice is do your own thing or work WITH an emerging artists to create a shared brand. Again I’m not a “my way is the only way” person at all. But I’m not into fan films or hobby films or anything that isn’t building our brand. Now you can build your skill set (acting, directing, writing) with the previous two mentioned types of films so there is value. I do appreciate anyone who uses their imagination to create. We just have long term goals and so those need to remain in focus for us. It is a hard industry to survive in. Take that from a survivor.

Masterw:RLfix

Please do enjoy the holidays with a watch on the trilogy and watch all three in order. Poor ‘Chasing the Star’ sometimes takes a few rocks because someone did not realize they were watching part 2 of 3 films. In time audiences will understand they are a trilogy and a bigger picture will emerge upon watching in order.

I also see a few people who thought the Magi story had nothing to do about Christmas. Maybe I should have added Heat and Cold Miser and a reindeer or two:) But for the few audience members who don’t get it, many DO get it. We don’t dumb down our stories but challenge and encourage people to talk and discuss often hard topics. So ENJOY a watch and discussion.  At one of my distribution content meetings we had discussion about more biblical adventures. I might have my next three films and one of them is written. So we will see said the wise man.

Asking Forgiveness

MBF: MAN’S BEST FRIEND – Due to the season where many are enjoying family and friends and watching films, I’ve gotten a spike in fan mail. This film has been generating a good buzz and we have some exciting events and showings coming up in 2020. But you don’t have to wait. You can watch on Amazon today! If dogs and/or support of our military touches you, please do take a watch.

image2

LOST HEART – The fine cut is getting close. After a wonderful first cut by editor Scott Magie, welcome to the CDI Tribe, a second final cut is near. This week we had a post meeting with Dennis Therrian (music/sound), Jesse Low (Director) along with Melissa Anschutz, Shane Hagedorn and even John Mashni made a stop by. Come mid 2020 we will have a most excellent story to share with you all.

cdi_fbholidaycoverpic_820x312

In the meantime – please watch the CDI Film collection and share your thoughts.

DEVELOPMENT 

HOPE for HEAVEN – is the script I’ve been working on. It’s been developing in a wonderful fashion starting with some great characters. We’re working development on several properties that could go full green light in 2020/2021.  A sequel to KNIGHT CHILLS, perhaps? We’ve had a few screen and camera tests. WW2 drama – coming together. Kids adventure film – might happen:) WILD FAITH TV series:) With some of the new meetings and opportunities before CDI, I promise we will continue to create. Thank you to all of you for your continued support.

WRAP UP…

Ok. We had a wonderful first Christmas gathering yesterday. Friends tonight and several gatherings in the week ahead, including two more family Christmas gatherings. I am down to just a little bit of shopping. I give thanks to those who sent a card or gave little love gifts, much appreciated. But the most important thing you can give anyone is a bit of your time, laughter and joy.

I’ve been questioned about my verbal non-involvement in politics. It’s because much like the ‘golden rule’ I believe in focusing on what we all could benefit from. When people are drained from endless debates, divided by priority differences and angered by the never-ending shortcomings of each another – I say relax. Sit back and watch a story with universal messages woven within. My friendships with people are more important than trying to convince someone I’m right about an obvious self-opinion. So set aside your differences and focus on what brings us all together. Fellow human beings trying to live a meaningful life with health and joy. Even if it is for a few days, try it and you might find it a better way to live, to cope, to exist, to grow, and to be the better you.

Fear leads to anger, anger to hate and hate to suffering – MERRY CHRISTMAS!

DJ


The Development Storm Cometh

The storm cometh
I love this sandstorm picture. The last few weeks I’ve been working on the follow up film in our biblical series with Lightworx Entertainment. It will be announced in some official development PR soon. The script is called “Chasing the Star” (working title).

Casting has been on-going and I have to say I’ve seen some great talent from around the world. This film is gearing up for an early 2016 shoot.

Staying on the topic of development – it’s an exciting and challenging time. I know what follows the casting, financing, scheduling and development work – PRODUCTION. (Battle Drums) I really take these opportunities serious. A successful project brings continued prosperity for all those involved. It’s a team of people making their artistic mark within set business parameters. If you don’t agree our “tribe” is not for you.

Development…
We’ve had exploratory talks (J.M.) that yielded good financial news. This week we’ve had several productive talks with certain keys on some of our upcoming projects. These films have their worldwide distribution deals in place. It’s a new experience working with the distribution studios in advance but I like it. It means no shopping required after the fact which increases production flow. With a good deal that means less financing effort and with worldwide rights pre-assigned – it means moving into development on something new sooner.

Biz Topic…

REPRESENTION-

I’ve had representation of many types from small local agents to Hollywood big 3. I’ve had managers from many different walks – all with their own ideas of how to promote. Many wanted to mold or change you – following some trend. I think most artists fight to be understood and respected in our business. RULE #1 for someone representing – that is they have to believe in what they are selling. You NEED someone who really GETS YOU. Are you a character actor? A lead? Do they understand why you say YES or NO to a gig? Many agencies are shotgunning talent aiming for anything and everything. I recall years ago when starting out, I asked Bruce Campbell at a sit down with director buddy Mike Kallio, “Any advice on finding a GOOD agent?” to which he responded “Good agent? Good luck with that one kid.” I think he meant finding a good agent was like finding Bigfoot. At another dinner I asked actress Lana Wood the same question. “I’m still looking honey” was her response. I’m saying, if you find that person who believes in you treat that like gold. How many actors would be lured by the grass being greener seduced by bigger agents or opportunities? Be loyal if it’s working. Col. Parker, Peter Grant and others played a large part in the overall success. Art and Business.

My Manager
She recently had my work put before a well known director. I was presented exactly as I should be and without any BS spin. I think in our faced-paced world just getting someone to stop long enough to see your talent is half the battle.

Other Updates

I will be working to get the release dates on “Donors,” “Bestseller” and “The Terrorist” . “Ashes of Eden” is gearing up for the 13th of October US release. I think we might have a theatrical ASHES OF EDEN re-run just before the DVD/VOD release. Stay tuned.

“I didn’t hear no bell” – Rocky


40 Nights
“40 Nights” is now undergoing dialog polishing. VFX work is underway and sound design/music on deck.

CDI Films

I’m very proud of the last three CDI associated films cast and crew. The Michigan reputation has gotten better with west coast executives but the truth is we have been seen as backwoods. Hey, I love the outdoor association to backwoods. We have our pines, birches, oaks – Michigan is full of breathtaking nature. I’m told, We’re Southern Canadians in many ways. They believe that in Canada because it helps soften the blow when the Red Wings kick on them.

Back to the backwoods and how that relates to the former incentives – let’s be truthful, our cast and crew got fed mostly scraps. There exists exceptions and if you’re an exception – GREAT! Only love. But for most – the jobs offered were much below their true skill level.
The State of the State Now
I think we’ve got great talent in Michigan. We produce good players but often bad teams. I think the competitive in-state nature doesn’t always allow the best collaborations.

– To bring this full circle

Kudos to the crews from the previous three CDI features. But if I’m going to do that I can go all the way back to CDI film one. We’ve always taken filmmaking serious. I knew what Hollywood thought of us even then. We often get labeled as inferior but I know we’re NOT inferior. But to say that isn’t the best way. To show them now that’s the way. I’m pleased by what I’ve seen in the wake of the film incentive death. Some cried and left and others are finding their grit again. As the eye of TMZ moves away from Michigan, so does the vast amount of people wishing to be celebrities versus those working to have their art revealed.

In Summary…

I’ve been filled with compliments recently by “Hollywood” insiders on not only the final product but our dependability. That is something that is such a secret to success. If you cannot keep a timely/on-budget production or post a film within a timely turn around -you’ll likely NEVER make it in a studio system where production funds are granted. They are investing into dependability that a marketing team can work with in unison.

CDI – The Brand

We’ve built a BRAND (Collective Development) that represents diversity, quality and dependability. And we’ve been able to do that because we hire people who take great pride in their work. Hire people who are truly talented, accept accountability and maintains a professional respect amongst peers. I’m just very proud because all these films are built largely upon the Michigan talent pool.

DO IT. DO IT RIGHT.
REPRESENT MICHIGAN.
WE WILL ALL WEAR THE FAME OR SHAME OF OUR UNITED ACTIONS
BE THE CHANGE YOU DESIRE
DARE TO BE FAIR
SAY NO VERSUS GO IF THE SHIP AIN’T TIGHT
ONE STATE TO RULE THEM ALL (Sounds Lord of the Rings)
A STATE OF WINNING (Okay this fun exchange just went Charlie Sheen on me – I’m out-E)

Have a great weekend everyone. HOPS are almost ripe. Maybe time for a warm up cup of coffee.

DJ